• Loading stock data...
Saturday, September 28, 2024
The Best Employers in Sports survey is now open! Take the survey

Clark’s Olympic Snub Ignites Debate, Reveals Complexities Beyond Court

  • Business and basketball goals are coming into direct conflict as a result of the decision.
  • Caitlin Clark took the omission in stride and says she intends to use the break to rest.
Michelle Pemberton-USA TODAY Sports

Another week, another round of the Caitlin Clark hot takes. 

Just on the heels of the WNBA rookie phenom being knocked to the floor in a game against the Chicago Sky—setting off a national debate—Clark was left off the USA women’s basketball roster for the upcoming Paris Olympics. That decision set off yet another round of heated opinions, many hours of airtime across sports-talk radio and TV, and conjecture veering far beyond basketball into issues of race and gender. 

But just like most everything else surrounding the heralded arrival of Clark to the WNBA, there is more going on than just what lies on the surface, and multiple things can be true simultaneously. Among the key elements surrounding the Clark-Olympics debate:

  • Leaving her off was likely the best decision from a basketball perspective. The full roster has not yet been officially announced, and if there are subsequent withdrawals or injuries, Clark’s inclusion is still possible. But the squad that has been widely discussed involves players with more international experience—particularly recently—than Clark. USA Basketball’s top job in Paris is to win gold, as it has every Olympics since 1996, and the organization’s selections show a clear preference for veteran experience.
  • Clark has been remarkably poised about the situation. Continuing to show a level of grace and maturity perhaps beyond her years, the 22-year-old Clark took the decision publicly in stride, saying, “Honestly, no disappointment. It just gives me something to work for; it’s a dream. Hopefully, one day I can be there.”
  • NBC Sports will almost certainly take a viewership hit because of this. This is a primary basis for the arguments to have Clark on the team. Media rights fund the vast majority of the entire Olympic movement, have done so for decades, and Clark has been the foremost driver in an extensive series of attendance and viewership records posted this year across both college and pro women’s basketball. Her presence would have further advanced and, in many ways codified, what already has been a breakthrough year for the women’s game. NBC Sports and corporate parent Comcast are also eager for a ratings resurgence after posting record Olympics lows in both Tokyo and Beijing. But this is also a situation where business goals and basketball ones are coming into direct conflict. 
  • There is still a downside to the TV-centric argument. Even if Clark had been selected for the team, she might not have played many minutes, again due to the greater level of Olympics and international experience among the rest of the roster. That could have created its own dilemma for NBC Sports by marketing the presence of a superstar and cameras finding her primarily sitting on the bench, in turn creating unfulfilled expectations among viewers.
  • Fans and advocates of Clark, not to mention Clark herself, might still be best served over the long term with this decision. Since the WNBA will shut down for a month to accommodate the Olympics, Clark’s not playing in Paris will allow her to take an extended break, something that hasn’t been possible since last summer as she went directly from finishing her stellar career at Iowa to the WNBA draft and then training camp, the preseason, and start of the regular season with the Indiana Fever. She said she is relishing the opportunity to rest both her body and mind.

“I’ve loved competing every single second,” Clark said. “But it’s going to be a great month for my body to get rest, get healthy, and just get a little time away from basketball and the craziness of everything that’s been going on. And just find some peace and quiet for myself.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 11, 2024; Los Angeles, California, USA; The Nike shoes worn by Seattle Storm center Mercedes Russell in the first half against the LA Sparks at Crypto.com Arena.
opinion

New Nike CEO Must Do It

The biggest task the new CEO faces is intangible: Refresh the brand.

Cowboys-Giants on Amazon Is Most-Streamed Reg Season NFL Game

Cowboys-Giants averaged 16.22M viewers on Amazon Prime.
Caitlin Clark (left) and DiJonai Carrington

WNBA Union Calls for Writer’s Credentials to Be Stripped

USA Today stood by Brennan, who is writing a book about Clark.
Feb 10, 2024; Los Angeles, California, USA; Detroit Pistons owner Tom Gores watches a game against the Los Angeles Clippers at Crypto.com Arena.

Chargers Resolve Ownership Drama With Sale of Share

Tom Gores is set to buy a 27% stake in the Chargers, pending approval.
podcast thumbnail mobile
Front Office Sports Today

Goodbye to the Oakland A’s

0:00

Featured Today

Sprinter Gabby Thomas

Alexis Ohanian’s Big-Money Women’s Track Experiment Is Here

“Track and field needs them to pull it off,” said one agent.
Phoenix Mercury guard Natasha Cloud (0) warms up in a Phoenix Mercury guard Diana Taurasi (3) jersey on Sept. 19, 2024 at Footprint Center in Phoenix.
September 22, 2024

Six Major WNBA Playoffs Storylines to Watch

There’s glory—and money—at stake as the historic season wraps.
CSU football flag bearers feel the intensity before coming onto the field before the game against Colorado in the Rocky Mountain Showdown at Canvas Stadium on Saturday, Sept. 14, 2024, in Fort Collins, Colo.
September 21, 2024

It’s Complicated: How the Mountain West–Pac-12 Relationship Crumbled

Just one year ago, the two conferences seemed like a perfect match.
Trevor Reilly
exclusive
September 20, 2024

Former Colorado Football Coach Explains Why He Went to Saudi Arabia for NIL Money

Reilly tells FOS why he went looking for NIL money in the Middle East.
Sep 25, 2024; Uncasville, Connecticut, USA; Indiana Fever guard Caitlin Clark (22) shoots during the first half against the Connecticut Sun during game two of the first round of the 2024 WNBA Playoffs at Mohegan Sun Arena.

Caitlin Clark Sets One Last Viewership Record on Her Way Out

Clark drew 2.5 million viewers to ESPN on a Wednesday night.
Masai Russell
September 26, 2024

Gold Medalist: ‘Sad’ It Took Until Now to Promote Women’s Track

ESPN+, YouTube, DAZN, and Twitter are all showing the event.
Kenyan runner Faith Kipyegon
September 27, 2024

At Athlos, Speed Cost More Than $84,000 per Minute

Speed kills. But it doesn’t come cheap.
Sponsored

Untold Team

Behind each major athlete are those who contribute to their success. This is the Untold Team.
September 24, 2024

F1 Drivers Could Cash In Over Principal Drama

Mercedes and Red Bull have commented about poaching each other’s drivers recently.
September 24, 2024

Chiefs’ Star Power Boosts NFL Ratings and Player Merch Sales Surge

Viewership for Kansas City games keeps going up.
Boston Celtics center Kendrick Perkins (43) and Los Angeles Lakers forward Ron Artest (15) fight for position under the basket during the 4th quarter of the game at the Staples Center.
September 23, 2024

Kendrick Perkins Would Have Played for John Calipari If NIL Existed

The former Celtic turned ESPN commentator went to the NBA right out of high school.
Shohei Ohtani Dodgers 50/50
September 20, 2024

Can Ohtani Carry MLB Playoff Ratings?

A merchandising push quickly follows Ohtani clinching MLB’s first 50/50 season.