• Loading stock data...
Tuesday, August 26, 2025
Front Office Sports Honors winners are here! View the 2025 winners

Opinion: Why a Logo Change Isn’t Enough

The Chief Wahoo mark traces back to 1932. The derogatory mark will no longer be used on the Cleveland Indians uniform starting in 2019. Source: AP Photo/Tony Dejak

The Cleveland Indians announced Monday that starting in 2019, they would no longer use the “Chief Wahoo” mark on uniforms.

The question now is; what took so long and why is the logo the only thing going? What fascination do American sports teams and fans have with using Native Americans as a mascot? Imagine the uproar if a new professional sports team popped up calling themselves the Minnesota Mexicans.

The point is simple, as a Native American, I am proud of my ancestral heritage. My ancestors were forcibly removed from their homes in what most people know as the “Trail of Tears.” It’s believed that around 4,000 of the Cherokee people died of cold, hunger and disease during this forced migration to what was termed “Indian Territory.”

I was fortunate enough to grow up in Tahlequah, Oklahoma, also known as the Capital city of the Cherokee Nation. I have studied and understand the struggles that my ancestors faced. I state these things to make a point.

The Chief Wahoo mark was derogatory. Cleveland did the right thing in doing away with it. However, I would ask the organization to take it a step further. Do away with the name. Respect the lives that were lost at the hand of President Andrew Jackson.

While my pleading will likely go unheard and simply pushed aside, at least Major League Baseball is making positive progress, unlike the NFL. Roger Goodell and Washington owner Dan Snyder continue to be tone-deaf towards a mascot change, with Roger Goodell even going on the record yesterday on the Golic and Wingo Show stating, “I don’t see him changing that perspective [on a potential Washington nickname change].”

I stand to honor my ancestors and don’t believe they should be used as a mark of entertainment.

The Change the Mascot campaign is one that I support. I hope you will take a few minutes to visit the campaign page, and do your own research into the history of Native Americans in the United States. Those two things might just help you better understand my perspective and the viewpoint of other Native Americans.

The Change the Mascot campaign released the following excerpt after the Cleveland release Monday.

“Cleveland’s decision should finally compel the Washington football team to make the same honorable decision. For too long, people of color have been stereotyped with these kinds of hurtful symbols — and no symbol is more hurtful than the football team in the nation’s capital using a dictionary-defined racial slur as its team name. Washington Owner Dan Snyder needs to look at Cleveland’s move and then look in the mirror and ask whether he wants to be forever known as the most famous purveyor of bigotry in modern sports, or if he wants to finally stand on the right side of history and change his team’s name. We hope he chooses the latter.”

Native Americans are people, not mascots, and it is time for this to end. While I applaud this move, more must be done.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Roster Cut Deadline Passes After Backup QB Carousel

Several high-profile backups were traded or signed with new teams.

MLB Unveils 2026 Schedule As Big Changes Loom Soon After

Next year’s slate could be among the last in the current format.
Babe Ruth

Man With Babe Ruth’s Name Charged With MLB Identity Thefts

George Herman Ruth, 69, used hundreds of false names and Social Security numbers.

NFL Sunday Ticket Debuts Monthly Plan—but at a Steep Cost

Previously, fans had to purchase the service for the entire season.

Featured Today

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.
August 24, 2025

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.
Dec 21, 2024; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning (16) warms up as the Texas Longhorns prepare to play the Clemson Tigers in the first round of the College Football Playoffs at Darrell K Royal Texas Memorial Stadium.
August 23, 2025

Schools Are Hesitant to Allow PE Into Their Athletic Departments

Regardless of budget, schools don’t believe the risk is worth the reward.
Oct 2, 2024; Rosemont, IL, USA; Big Ten commissioner Tony Petitti speaks with the media during the 2024 Big Ten Women’s Basketball media day at Donald E. Stephens Convention Center.
August 22, 2025

‘Not Ready to Jump In’: Power 4 Commissioners Aren’t Sold on PE

Top leaders in college sports have yet to see a satisfactory proposal.
FIFA

Saudis Awarded 2034 World Cup in Uncontested Vote

Saudi Arabia was the only option after Australia decided not to bid.
May 20, 2024

Top Sports Business Jobs This Week (May 2024)

Each week, our staff combs through the thousands of job listings from…
The stands at the Solheim Cup
September 13, 2024

LPGA Apologizes for Solheim Cup Fan Bus Debacle That Left Stands Half-Empty

The USA-Europe women’s team golf event teed off Friday morning.
Sponsored

Building A Pro League From Scratch

Front Office Sports and Gainbridge® spotlight what it takes to build a professional women’s soccer league.
October 3, 2022

Real Madrid President Renews Call for Super League

Real Madrid’s president believes that soccer is losing ground.
August 10, 2022

PGA Tour Touts Projected Earnings to Keep Players

The PGA Tour is asking its players to consider their potential futures.
August 10, 2022

Bayern Munich to Make Growth Push in U.S. Market

Bayern Munich is looking to expand its reach in the U.S.
Nintendo-logo
August 3, 2022

Nintendo Profits Underwhelm, Switch Sales Decline

Nintendo failed to meet expectations in the company’s latest earnings report.