• Loading stock data...
Saturday, June 22, 2024

8 MLB Teams To Follow On Social Media This Season

Photo by Matt Dirksen / Colorado Rockies

Photo by Matt Dirksen / Colorado Rockies

*This post is part of the brand new FOS Insights program. Libris is a proud launch partner of the program. 

Major League Baseball teams are some of the most exciting brands to follow on social media. They’re sharing eye-catching photos, videos, and GIFS, and they’re experimenting with cutting-edge formats — all to engage and excite their fans online.

So with baseball season right around the corner, who are the best MLB teams to follow? We’re all about real-time visual storytelling here at Libris, especially in sports (we even put together this Visual Storytelling Guide for Sports Marketers) so with your help, we’ve compiled some of our top MLB social media picks.

If you’re not seeing a team you love to follow, share in the comments below!

1. New York Yankees
The New York Yankees know how to engage fans with compelling stories and make them feel like they’re a part of history. As the Yankees surprised everyone with a strong postseason in 2017, fans rallied around the team’s newest traditions, like rising for the Judge. 

Follow the Yankees on Twitter | Instagram | Facebook

2. LA Dodgers
The Dodgers know what content works best on each platform, and they tailor their storytelling to play to each platforms’ strengths.

For example, they start Instagram slideshows with eye-catching photos and invite you to swipe to go deeper with the content, alternating between images and video.

They also love to go live on Facebook and do exclusive interviews with players inside their Social Media Center and answer questions directly from the fans.

Follow the Dodgers on Instagram | Twitter | Facebook

3. Chicago Cubs
Long before the Cubs broke the curse, they had already created a winning team on social media. The team used social media to shift the narrative from loveable losers to underdogs on the greatest journey in sports.

The team’s social media accounts have a distinctive voice – the voice of a loyal Cubs fan. They also celebrate their hashtag #FlyTheW, which is so popular that even Wheel of Fortune gave it a shout out.

Follow the Cubs on Twitter | Facebook | Instagram

4. Houston Astros
As the Astros chased for their first World Series title last year, they were winning on social media with their “Earn History” campaign. They used branded and motion graphics, along with content that was tailored to perform well on each platform.

Even when they’re not using a graphic, they’re adding a subtle branded watermark to their photos. The consistent branding makes their posts feel like they’re a part of one cohesive narrative.

And now that this season is about the begin and the team is in training, they’re using the hashtag #NeverSettle to help drive home the Astros ethos and work ethic.

5. Atlanta Braves
The Braves are one of the most storied teams in baseball, and that’s clear in their social media. They know what resonates with their fans, from messages of gratitude to throwback photos and video clips.

https://www.instagram.com/p/BZcGueUnpDs

Follow the Braves on Instagram | Twitter | Facebook

6. St. Louis Cardinals
The St. Louis Cardinals divide up their content into three different buckets: brand journalism, brand entertainment, and brand engagement. They not only cover the team, but they also create content that entertains fans and encourages them to get involved.

One of the Cardinals’ most popular brand engagement campaigns was when they invited fans to print their own flat Stan the Man to convince the President that team legend Stan Musial deserved the Presidential Medal of Freedom.

Follow the Cardinals on Instagram | Twitter | Facebook

7. Cleveland Indians
The Cleveland Indians do a fantastic job of sharing content from their fans and showing off their fans’ personalities. Plus, they respond to tweets and engage with their fans. It makes their feed relatable and fun.

Follow the Indians on Facebook | Instagram | Twitter

8. Colorado Rockies
The Colorado Rockies use their social media channels to give fans content they couldn’t get anywhere else. They use a real-time photo workflow to get photos from the field to social media during games. Plus, they have a unique voice they use to build strong connections with fans.

Not to mention, they’ve helped spark some of the best viral Twitter battles of all time, including a Twitter snowball fight and a singalong to “Total Eclipse of the Heart.”

Follow the Rockies on Twitter | Instagram | Facebook

To go further and see how the Colorado Rockies engage their fans on social media, check out Libris’ exclusive webinar, Behind The Scenes with The Colorado Rockies: How to Engage Fans with Quick Turnarounds And Real-Time Social Media.

Cover photo by Matt Dirksen, Colorado Rockies.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

TV Companies Losing Subscribers As Sports Rights Deals Continue to Rise

Four major TV provider companies reported huge losses.

Border War Intensifies: Kansas Makes Swift Move to Lure Chiefs and Royals

A bipartisan supermajority of Kansas legislators approve bonding for new stadiums for the Chiefs and Royals.

MLB’s Rickwood Game Plans Change Significantly After Passing of Mays

The special-event game at the historic Negro League park follows the death of the iconic Willie Mays.

The NFL Could Be the Key to Stephen A. Smith’s ESPN Future

Can Stephen A. Smith become the next Howard Cosell?
podcast thumbnail mobile
Front Office Sports Today

How Women’s Sports Media is Charting Its Own Path

0:00

Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.

Top Sports Business Jobs This Week (May 2024)

Each week, our staff combs through the thousands of job listings from…
August 10, 2022

PGA Tour Touts Projected Earnings to Keep Players

The PGA Tour is asking its players to consider their potential futures.
October 3, 2022

Real Madrid President Renews Call for Super League

Real Madrid’s president believes that soccer is losing ground.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
August 10, 2022

Bayern Munich to Make Growth Push in U.S. Market

Bayern Munich is looking to expand its reach in the U.S.
Nintendo-logo
August 3, 2022

Nintendo Profits Underwhelm, Switch Sales Decline

Nintendo failed to meet expectations in the company’s latest earnings report.
manfred_at_microphone
August 19, 2021

MLB Owners Propose $100M Salary Floor

Major League Baseball owners have proposed a $100 million payroll minimum for MLB’s 30 teams and a lower luxury tax threshold.
nfl_logo
July 23, 2021

NFL to Players: Get Vaccinated or Pay the Price

The NFL’s threatening to drop the financial hammer on un-vaccinated players and teams that cause forfeited games in 2021, according to memo.