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Monday, February 16, 2026

5 Reasons You Should be at World Virtual & Augmented Reality Sports Innovation Summit 2017

Over the two day Summit, attendees will have the opportunity to hear from more than 40 speakers.

The Summit promises to deliver plenty of engaging content. (Image via Random42)

The World Virtual & Augmented Reality Sports Innovation Summit 2017 is expected to host over 350 attendees from various sectors within the sports industry. The Summit will educate sports industry professionals on how to activate, apply and monetize immersive technologies in sports arenas. From live VR broadcast, to fan engagement, VR experiences and content remain at the forefront for future innovations.

1) Location

This year, The World VR/AR Sports Summit will be held at the home of the Golden Gate Bridge and the Golden State Warriors. As many of you may know, the San Francisco Bay area is home to Silicon Valley where many of the world’s largest technology corporations are headquartered. This “tech” environment is conducive for those craving to learn more about immersive technologies such as VR/AR, and as an attendee, you will feed off the Valley’s innovative vibe. The Summit could not have picked a better location to highlight and educate sports industry professionals about VR/AR.


2) Speaker and Panels

The Summit in San Francisco has invited over 40 speakers from the biggest names and companies in immersive technology. From sports industry professionals to various business organizations, attendees will be able to learn from the best AR/VR innovators. Attendees will get to experience two jammed packed days, hearing insight from senior executives across the VR/AR tech industry. The agenda for attendees will be filled with interactive and informative AR and VR technologies that will soon spread across the sports industry. VR and AR applications have revolutionized the way we consume content, and coming to the Bay, attendees will learn how effectively capitalize on VR/AR in the sports industry.


3) Revolutionizing Content

As content continues to evolve, VR and AR remain at the forefront of this increasing evolution. The Summit emphasizes technological applications of various content strategies, creation, integration, and measurements. In addition, attendees will learn and share their experiences revolving around which VR/AR content can provide the best users experience. These new platforms are here to stay, and the Summit can provide you new best practices enabling you to take your content to the next level.

4) Networking

The Summit Agenda offers multiple activities to interact and engage with industry professionals. With scheduled lunch and nighttime events, attendees can grow their network as well as share best practices. There will be multiple teams, leagues, and organizations arriving in San Francisco Bay area for various cross-networking opportunities. From Tech giants such as Microsoft to sports teams from all major professional sports leagues, there will be plenty of opportunities to learn from the varying professionals attending the conference to share about these immersive technologies.

5) Key Focus Areas

The AR/VR Summit will focus on three main categories: conference content owners, broadcasters, and brands. There is a tremendous amount of pressure amongst each category to stay up to date and ahead of the game as it pertains to engaging content. The Summit will provide those in attendance the edge to stay informed of the latest cutting-edge technologies and how to best apply them to their organization, and more importantly, to their audiences. Attendees will be provided insight on the best strategies to capitalize on sports performance and mass commercial appeal within these immersive technologies.

Interested in tickets for the event? You can buy them here.


Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

Want to learn more, or have a story featured about you or your organization? Contact us today.

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