• Loading stock data...
Friday, February 23, 2024

4 Key Sales Takeaways from ALSD

These tactics will have you upping your sales game.

A inside look at a luxury suite inside AT&T Satdium (Photo via Luxury Football Rentals)


In sports, sales are a key piece of every teams revenue model. For the last 27 years, ALSD has been bringing together leaders in sports sales to discuss new trends and tactics. This year, FOS was given an inside look. Aside from the beautiful beaches and weather, here are some of the key takeaways from the conference that you can take back to your sales team.

1. Social Sales Process

With new resources, comes new opportunities. (Image via Forbes)

As the sales process continues to change and evolve your strategy should do the same. Social media changes your sales process from easier prospecting methods to direct engagement with customers. The social tools available today have allowed for more direct contact with potential buyers and, with more outreach and contact the more you will sell. To execute an effective sales process each sales professional need to understand and incorporate the social resources to maximize your revenue.

Mario Martinez Jr, CEO and Digital Sales Evangelist at Vengreso, explains how your sales process can be more effective saying, “The way our buyers buy has fundamentally changed. As a social seller we have to ingrain it into our routine to check all of our social channels and prioritize engagement accordingly.”

Although cold calling is still an effective tool used throughout the sports industry, professionals are aware of the advantages social media offers. Do you know how to effectively use social media in your sales process?

2. “Uber Zones” and “UberTailgate” Will Continue to Grow

A closer look at UberTailgate. (Photo via ALSD)

Last year Uber began partnering with professional sport teams to help fans travel to and from stadiums. Since then these “Uber Zones” have been implemented to help improve fan experience at multiple stadiums. The partnership with Uber increases the fan experience and provides a safe alternative to various sporting and entertainment events.

The Miami Marlins and Dolphins have found success with this partnership and are looking to continue. Many other organizations have taken “Uber Zones” a step further. The Miami Dolphins also offered “UberTailgate” for the second year, providing fans who attend the game an opportunity to tailgate without a car or supplies. One of the challenges organizations face with “UberTailgate” is limited space around the stadium. Despite the challenges, Uber sports sponsorships have become more common and offer a luxury fan service that is unmatched.

3. Attracting Millennials to Luxury Seating

When it comes to luxury seating, will millennials buy? (Photo via The Odyssey)

Throughout the sports industry the battle between in-stadium experience and fans comfortable living room continues to be a problem. How can we get millennials to buy premium seats? How can the future of premium seating be saved by food and beverage?

Diana Evans, Vice President of Marketing and Communications at Centerplate, offered some helpful tips to engage millennials.

“Millennials love to have custom options with abundance and variety. Furthermore, millennials want to have flexible options throughout their premium experience with loyalty programs and rewards.”

Providing millennials with the options to choose their in-stadium experience will help them be a brand ambassador for your organization. Whether they are choosing the food, interior of suite, or price packages millennials want their voice to be heard. The premium experience has the opportunity to engage with fans on multiple levels through different game day experiences.

4. The Value of Networking

Networking might be the most impactful skill to learn. (Image via Brella)

Don’t be afraid to share a charge station or sit at a table with unfamiliar faces, as these are the optimal times to network and build relationships. Throughout the entire ALSD conference, the opportunities to network are endless. ALSD attendees were able to experience joint league sessions, stadium tours, a baseball watch party and several nightly networking sessions. Each of these activities and events organized through ALSD provides a blueprint for aspiring and current industry professionals to grow your network.

Bob Hamer, President of Sports Business Solutions, offered more insight into why ALSD is valuable for professionals.

“Whether it’s getting best practices from other teams, learning something new, or making connections, the relationships you build through networking at these events can help you learn and develop as well as open the door to new career opportunities down the road. The content and cross-league networking is unlike any other event out there, and we look forward to it every year.”

If you are looking to up your sales game in the next year, be sure to include ALSD on your calendar of events to attend.


This piece has been presented to you by SMU’s Master of Science in Sport Management.


Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

Want to learn more, or have a story featured about you or your organization? Contact us today.

https://upscri.be/f32ae1

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

People take pictures on their phones of the New York Stock Exchange decorated with On branding.

Roger Federer-Backed On Outlines Ambitious Growth Plans

The Swiss company plans to double sales to $3.85 billion by 2026.
Los Angeles Angels designated hitter Shohei Ohtani hits against the Tampa Bay Rays during the sixth inning at Angel Stadium.

Shohei Ohtani Tops MLB Jersey Sales List For First Time

He’s the first Japanese player to headline the list in MLB history.
Inter Miami forward Lionel Messi following the victory against Los Angeles FC at BMO Stadium.

Lionel Messi’s Inter Miami Jersey Headlines 2023 MLS Sales

Messi had MLS’ top-selling jersey in his first season.
Colombia's goalkeeper punches the ball away during a match with South Korea at the 2023 FIFA Women's World Cup.

Nike Outselling Adidas at Women’s World Cup

Nike has sold out 17% of its 2023 Women’s World Cup merchandise.
podcast thumbnail mobile
Front Office Sports Today

How the Negro Leagues Are Staying in the Game

0:00
0:00

Featured Today

Sabrina-Steph Wasn’t the ‘Battle of the Sexes’—But It Was Part of the Bigger War

The competition could play a factor in increasing the WNBA’s media value.
NASCAR Cup Series driver Bubba Wallace (23), in a Star Wars rebel alliance X-wing fighter pilot-inspired race suit, motions to the crowd to get louder during the driver introductions for the Cup Series Championship race at Phoenix Raceway in Avondale on Nov. 5, 2023.
February 17, 2024

Celebrity Owners, International Ambitions, and $7B Media Deals: Welcome to the New NASCAR

NASCAR boldly keeps pace with the increasingly competitive sports and entertainment world.
February 16, 2024

Wilson Introduced an Airless Basketball for $2,500. We Had Questions

The black, 3D-printed ball appeared in last year’s Slam Dunk Contest.
Emily Henegar, a baker and content creator, made a batch of NFL-inspired cookies featuring Taylor Swift and Travis Kelce.
February 11, 2024

The ‘Life-Changing’ Economy of Taylor Swift’s NFL Outfits

Appearing in Swift’s game-day wardrobe has been “life-changing” for small businesses.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Finance Manager
FanDuel
New York, NY
Senior Technical Artist - Sports Technology
EA Sports
Orlando, FL
Assistant Manager, Affiliate Operations
Adidas
Portland, OR
The Adidas ball has changed over the years.

The Most Advanced Tech at the Women’s World Cup Might Surprise You

This year’s OCEAUNZ introduces connected ball technology to the women’s game.
Sponsored

Creating Fan-Centric Content With AI

WSC’s highlight automation improved the speed of ESPN’s content creation.
Sponsored

Rewriting the Sports Media Playbook

WSC’s highlight automation improved Clemson’s content strategy and overall growth.
Sponsored

Live Sports Are Now High-Tech Experiences

Oracle is leading the technology revolution happening in stadiums across the world.
Sponsored

Re-Imagining Storytelling With AI

Amy Anderson, Head of Content Strategy at NASCAR Studios, discusses the role of AI technology in developing and growing new content.
Arial view of Audi testing track
December 4, 2022

Audi Gears Up for F1 with Major New Facility

Audi is building a 10,000 square-foot building to support its F1 efforts.
Woman wears Meta Quest headset while working out to have virtual reality exercise session
November 22, 2022

Meta’s Plans for VR Fitness Could Hit Snag

A government agency is looking to block an acquisition by Meta.
Nike phone advertisement
November 15, 2022

Nike Jumps Further into Metaverse With Virtual Sneaker Platform

The world’s largest sportswear company is taking its talents to the metaverse.