• Loading stock data...
Friday, June 14, 2024

3 Visual Storytelling Tips to Steal from the Vegas Golden Knights and Chicago Blackhawks

Photo by Chase Agnello-Dean/NHLI via Getty Images

Photo by Chase Agnello-Dean/NHLI via Getty Images

*Libris is a proud partner of Front Office Sports

Hockey fans are some of the best in the world, which means NHL teams need to be creative to harness their fans’ excitement. And while thousands of spectators get to cheer their teams on inside the arena, most watch remotely and actively follow along on social media.

So what’s the secret to keeping fans engaged online? We talked to Chase Agnello-Dean, Manager of Team Photography for the Chicago Blackhawks and Jeff Bottari, Official Team Photographer for the Vegas Golden Knights, who shared three tips to help you grab your fans’ attention with stunning photography.

Also be sure to join us on April 26 at 2 pm ET for our next visual storytelling webinar, Winning Fan Engagement with the Chicago Blackhawks and Vegas Golden Knights. We’ll be going more in-depth with Chase and Jeff to give you exclusive insights, workflow tips and more ideas to captivate your own audience.

1. Bring followers behind-the-scenes.

Fans love exclusive behind-the-scenes access. This trend definitely isn’t going away anytime soon. People want to feel like they’re part of the action and they know the players personally. And that can only happen if your team’s storytellers have a unique level of access.

“Hockey is a very emotional and raw sport,” says Dean. “We’re able to capture the emotion of the game because of the access we have. We get to see the players being themselves and they’re comfortable with us capturing that. They trust we’re not going to put them in an uncomfortable situation or use a photo that is unflattering.”

With this access, Dean and his team are able to capture the raw emotion of the game. And in spending time with the players behind-the-scenes and establishing that trust, Dean is able to better tell their stories.

2. It’s all about the angles.

To create engaging stories and connect with fans online, sometimes it’s all about sharing a unique photo. That’s why it’s important to think about what you want to capture, and also from what angle you want to capture it. Creative camera angles can make the difference between a photo falling flat and one that gets widely shared and liked on social media.

Bottari at the Golden Knights has a number of cameras that he can trigger remotely.

“Whether you’re shooting on ice level or in the stands, there are a lot of different angles to consider,” he says. “Using different camera angles, I can get shots of the players that are emotional and tell great stories. The images are different than what many other media outlets get being just at ice level.”

Bottari’s “net cam” for example, is set up inside the net behind the goalie and lets you see a different perspective of the players.

Photographer Jeff Bottari setting up the net cam before a game. (Photo by Kristin Twiford / Libris)

He also has cameras set up in the rafters, which offers unique overhead shots of the game.

“A direct overhead shot, for example, lets you see the goalie working inside the net — something nobody else can see,” he says.

3. Capture your fans’ emotions.

Hockey fans are dedicated, to say the least. Their passion for the sport can be contagious and their emotions palpable. As a storyteller, it’s crucial to capture this energy with visual content that resonates and elicits a response from fans, whether or not they are in the arena.

“My job is not just to document each game from an editorial perspective, but also to show emotions from the fans,” says Bottari. “The energy in the arena is through the roof at every single game. But win or lose, fans are passionate, and it’s important that we show that through photography on social media.”

Be sure to register for our next webinar, Winning Fan Engagement with the Chicago Blackhawks and the Vegas Golden Knights. Chase and Jeff will be sharing more behind-the-scenes tips to help you better engage your fans. Hope to see you on April 26 at 2 pm ET! Register here.

Cover image by Chase Agnello-Dean/NHLI via Getty Images

*Libris is a proud partner of Front Office Sports

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Done Deal: Utah Hockey Club Unveils Identity, Colors, and Jerseys

The newly established NHL franchise selects a color scheme and temporary name.
Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.

NHL Seeing Record Growth, but Bettman Taps Brakes on Expansion

There’s no process in place to add teams, even as the league is experiencing historic levels of growth.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
podcast thumbnail mobile
Front Office Sports Today

How the US Open is Designed for Drama

0:00

Featured Today

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.
Pac-12
June 1, 2024

The Pac-12 Wants Everybody to Know That It Isn’t Dead Yet

With a broadcast studio and two schools, the league plans to rebuild.
Jan 11, 2024; Paris, FRANCE; NBA commissioner Adam Silver speaks before a NBA Game between the Brooklyn Nets and the Cleveland Cavaliers at AccorHotels Arena.
May 26, 2024

Adam Silver Is the Real Winner in the Battle for the NBA’s Rights Future

For the past decade, the commissioner has been playing chess, not checkers.

Top Sports Business Jobs This Week (May 2024)

Each week, our staff combs through the thousands of job listings from…
August 10, 2022

PGA Tour Touts Projected Earnings to Keep Players

The PGA Tour is asking its players to consider their potential futures.
October 3, 2022

Real Madrid President Renews Call for Super League

Real Madrid’s president believes that soccer is losing ground.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
August 10, 2022

Bayern Munich to Make Growth Push in U.S. Market

Bayern Munich is looking to expand its reach in the U.S.
Nintendo-logo
August 3, 2022

Nintendo Profits Underwhelm, Switch Sales Decline

Nintendo failed to meet expectations in the company’s latest earnings report.
manfred_at_microphone
August 19, 2021

MLB Owners Propose $100M Salary Floor

Major League Baseball owners have proposed a $100 million payroll minimum for MLB’s 30 teams and a lower luxury tax threshold.
nfl_logo
July 23, 2021

NFL to Players: Get Vaccinated or Pay the Price

The NFL’s threatening to drop the financial hammer on un-vaccinated players and teams that cause forfeited games in 2021, according to memo.