• Loading stock data...
Wednesday, September 17, 2025

2023 In Review: How the Pac-12 Conference Crumbled

  • Power 5 administrators caused the collapse of the Pac-12 in 2023.
  • The pursuit of media rights revenue was to blame—and those ambitions will continue to cannibalize college sports.
Pac 12
FOS Illustration
Donald Trump
Exclusive

Trump’s Unprecedented Super Bowl Visit Cost Secret Service More Than $120K

Trump was the first president to attend the Super Bowl.
Read Now
September 17, 2025 |

In 1984, the Supreme Court broke up the NCAA’s monopoly on football television deals, paving the way for millions of dollars to flow into conference-specific broadcast contracts. While it was heralded as a win for the free market, Justice Byron White raised concerns that the very fabric of the NCAA could be “threatened by unbridled competition in the economic sphere.” 

Almost four decades later, his fears have become a reality.

The Power 5 cannibalized itself in 2023 as the richest conferences ripped the Pac-12 apart, fueled by an unrelenting pursuit of TV revenue disguised as an interest in stability and athlete welfare. 

The 108-year-old conference, which disintegrated in early August, played its last football championship in December. 

Earlier this month, Oregon State and Washington State were granted control of the conference’s board—and its future. Between their agreements with conferences for next season and their recent settlement, they’re in control of their destiny. 

But the Pac-12 as we know it, even if it continues to exist, will never be the same.

A Year of Empty Promises

The first domino fell in the summer of 2022, when USC and UCLA announced they would move to the Big Ten in 2024. The Pac-12, led by George Kliavkoff, then dove into negotiations for a new rights deal that would be lucrative enough to keep the rest of the conference intact. 

At the time, Kliavkoff felt he was in an “enviable” position because the Pac-12 was supposed to be next in line for TV rights. But the Big 12 swooped in and inked an extension with Fox and ESPN earlier than expected, leaving the Pac-12 as the only Power conference without a media deal past 2024. The economy crumbled shortly afterward.

Making matters worse, college football’s new super-conferences, the SEC and Big Ten, gobbled up more of ESPN’s and Fox’s valuable television inventory and dollars. CBS and Warner Bros. Discovery reportedly left the negotiating table with the Pac-12 completely by mid-February.

Throughout this spring and early summer, Pac-12 school administrators made comments to various media outlets hinting that a broadcast rights deal could be near. In mid-July, the Pac-12 schools put out a statement saying they had had “positive” discussions and were looking forward to “consummating” a deal soon. In July, it was rumored that Kliavkoff would present a deal on Pac-12 Football Media Day—but that didn’t happen. 

There had been a deal. It was just never signed.

A Failed Negotiation 

By the end of July, Colorado had grown tired of waiting: The Buffaloes announced they would depart the conference in 2024 to rejoin the Big 12. Colorado’s once and future home put it succinctly: “They’re back.”

At the time, a source told Front Office Sports that the Pac-12 was “in never-never land.”

It all came down to one final meeting on Aug. 5, when Pac-12 schools were supposed to consummate a deal with Apple for little more than $20 million in guaranteed annual revenue per school. All other revenues would depend on the schools’ ability to sell Apple TV+ subscriptions. The deal was much smaller than those for even the lower end of the Power conferences, which paid member teams in the low-to-mid $30 million range. 

The two sides failed to agree, and the Pac-12 started imploding that evening:

  • Oregon and Washington announced their intentions to move to the Big Ten; Fox had agreed to bankroll the move, paying between $30 million and $40 million of its media deal to the schools, FOS reported
  • Two hours later, Arizona, Arizona State, and Utah announced they were leaving for the Big 12. 
  • On Sept. 1, Stanford and Cal announced they would join the ACC. 

By 2024, Oregon State and Washington State will be the only schools left.

Fighting for Survival

After the Pac-12’s collapse, OSU and WSU went to court to determine their next steps.

In September, the schools sued the Pac-12 over control of the conference’s board. They wanted to keep the millions in conference assets and intellectual property, as well as to stop the 10 departing members from dissolving the conference and taking the spoils for themselves. 

The schools had conversations with the Mountain West, which was contemplating a reverse-merger, FOS reported, though that hasn’t come to fruition. The two schools have since announced a football scheduling partnership with the Mountain West for the 2024-25 season. To participate, they’ll pay the Group of 5 conference a total of $14 million.

After three months of litigation, OSU and WSU finally won control of the Pac-12 in mid-December. The decision forced the 10 departing schools to settle, though many specific details have not been ironed out, the departing schools said in a statement.

But regardless, the FBS football landscape will never be the same. The Power conferences have officially begun their consolidation—a phenomenon long predicted by experts—in the pursuit of media rights dollars now only awarded to the top matchups. 

Power 5 administrators spent the entire year wringing their hands about the ever-changing nature of college sports, but their own decisions caused the implosion of their structure.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

$3.8 Billion Commanders Stadium Deal Approved Despite Late Drama

A decisive final vote on the stadium followed some last-minute snags.

Netflix Boxing Ratings Spark New Fight Over Streaming Metrics

The streamer used a non-accredited process to measure the boxing match.
Donald Trump
exclusive

Trump’s Unprecedented Super Bowl Visit Cost Secret Service More Than $120K

Trump was the first president to attend the Super Bowl.
Sep 6, 2025; Paris, FRANCE; Brad Tavares (red gloves) fights Robert Bryczek (blue gloves) during UFC Fight Night at Accor Arena.

TKO President Mark Shapiro Pops Talk of Valuation Bubble, Defends UFC Deal

“Sports is the last bastion of unifying content in this world.”

Featured Today

Premier Lacrosse League

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sep 13, 2025; Tuscaloosa, Alabama, USA; Alabama Crimson Tide running back AK Dear (0) tries to outrun Wisconsin Badgers cornerback Ricardo Hallman (2) during the second half at Saban Field at Bryant-Denny Stadium.

Despite Vote Delay, SCORE Act Negotiations Continue on Capitol Hill

Political ad campaigns during college football Saturdays continue as well.
Sep 12, 2025; Pasadena, California, USA; UCLA Bruins quarterback Nico Iamaleava (9) looks to pass during the first quarter against the New Mexico Lobos at Rose Bowl.
September 15, 2025

UCLA-Tennessee QB Trade Has Been Painful So Far

Iamaleava abruptly left Tennessee for UCLA this past offseason.
Sep 12, 2025; Pasadena, California, USA; New Mexico Lobos quarterback Jack Layne (2) reacts after his team scored a touchdown during the fourth quarter against the UCLA Bruins at Rose Bowl.
September 15, 2025

UCLA Paid New Mexico $1.2 Million for Friday’s Loss: Payout Game Tracker

The Bruins weren’t the only Power-4 school to lose a buy game and fire their coach.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
September 14, 2025

College Football’s Costly Start for Virginia Tech, UCLA: Coaches Out

UCLA and Virginia Tech fire their coaches while Notre Dame slumps badly.
Mar 4, 2025; Washington, DC, USA; House Majority Leader Steve Scalise, R-La., speaks with Rep. Marjorie Taylor-Greene, R-Ga., ahead of President Trump’s address to a joint session of Congress at the U.S. Capitol in Washington, D.C., on March 4, 2025.
September 11, 2025

House Republicans Delay SCORE Act Vote Tentatively Planned for Next Week

They didn’t believe they had enough votes to pass the bill.
Jan 25, 2023; Langley, British Columbia, CAN; Highlights from the CHL Kubota Top Prospects game at the Langley Events Centre
September 10, 2025

NCAA Hockey Scouts Denied Passes for Crucial Recruiting League

The CHL won’t welcome scouts on passes: “It comes across as petty.”
Feb 17, 2024; Boise, Idaho, USA; Fresno State Bulldogs guard Jalen Weaver (5) during the first half against the Boise State Broncos at ExtraMile Arena.
September 10, 2025

NCAA Bans 3 Basketball Players for Violating Betting Rules Last Season

The former San Jose State and Fresno State players have lost eligibility.