• Loading stock data...
Saturday, December 7, 2024
Tune in on Dec. 11 at 1:05 p.m. ET for our last Future of Sports virtual summit of the year – Future of Sports: Marketing! Register Now

2022 MLS Cup Draws Near-Record Viewership

  • Saturday’s championship match averages 2.155M viewers.
  • That’s up 38% from last year.
Jayne Kamin-Oncea-USA TODAY Sports

Major League Soccer drew its biggest audience in 25 years for the 2022 MLS Cup.

LAFC’s win over the Philadelphia Union Saturday generated 2.155 million average viewers across Fox Sports and Univision in the U.S., according to sources.

The championship match’s combined viewership (English and Spanish) was up 38% from last season — the second-best number since the league was formed in 1996 and trailing only the D.C. United vs. Colorado Rapids match in 1997.

Only the UEFA Champions League Final on May 28 drew more viewers on English language TV among club soccer matches this season. 

  • The match ranked fifth all-time in English language viewership.
  • Univision delivered the second-highest Spanish language viewership ever. 
  • On linear TV, Fox posted its second-most-watched MLS Cup in its history.
  • The telecast was the most-viewed Union match of all time in the Philadelphia TV market, and in the Los Angeles market, it ranked as the second most-watched LAFC match.

The numbers didn’t stop there: MLSsoccer.com posted its highest traffic since 2017, and the hashtag #MLSCUP peaked at No. 1 on Twitter Worldwide and No. 1 in the U.S., Canada, Mexico, and the United Kingdom.

This all builds on MLS’ best regular season to date: The league drew record attendance numbers (over 10M) and Disney networks saw the highest average viewership (356,000) for people aged 2 and up.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

LA Galaxy forward Dejan Joveljic (9) celebrates with midfielder Riqui Puig (10) after scoring a goal against Seattle Sounders FC in the second half in the 2024 MLS Cup Western Conference Final match at Dignity Health Sports Park

With or Without Messi, Major League Soccer Is Barreling Into the Future

After the Cup final, the league looks to accelerate its growth.
Soccer

U.S. Buyers Snap Up Yet Another English Soccer Club in Sheffield United

The recently relegated club has agreed to sell to new owners.
Sponsored

Racing Forward: How SailGP is Redefining High-Performance Sailing and Championing Gender Equality

SailGP is redefining high-performance sailing through their bold commitment to gender equality and their Women’s Performance Program.

U.S. Firm Makes $310M Bet on Soccer by Forming Superagency

The U.S.-based investment company makes a significant play in international soccer.

Featured Today

Dec 18, 2022; Lusail, Qatar; FIFA president Gianni Infantino claps during the awards ceremony after the 2022 World Cup final between Argentina and France at Lusail Stadium.

FIFA Wants More Matches. Resistance Is Growing Inside the Global Soccer World

Resentment and frustration over expanded schedules is nearing a breaking point.
November 30, 2024

U.S. Investors Are Gunning for England’s Small Soccer Clubs

Is another Hollywood-like success story possible among the U.K.’s smallest clubs?
Nov 1, 2024; Boise, Idaho, USA; Boise State Broncos running back Ashton Jeanty (2) leads the team onto the field prior to the first quarter against the San Diego State Aztecs at Albertsons Stadium.
November 29, 2024

Schools Are Scrambling to Prepare for the NCAA Revenue-Sharing Era

In the post–House v. NCAA world, “everyone’s kind of on their own.”
Nov 4, 2024; Kansas City, Missouri, USA; Recording artist Taylor Swift arrives prior to a game between the Tampa Bay Buccaneers and the Kansas City Chiefs at GEHA Field at Arrowhead Stadium.
November 29, 2024

The PWHL Could Be Inviting a Date With Taylor Swift’s Legal Team

The Toronto Sceptres may have opened a Pandora’s box of trademark issues.

NHL Winter Classic Shifts to New Year’s Eve Seeking Viewership Boost

The NHL moved its Winter Classic to December for the first time.
December 5, 2024

Netflix Tackles Buffering Woes Just in Time for NFL, WWE Debuts

The streaming giant says it has “learned” from the Paul-Tyson fight.
Randy Moss
December 6, 2024

Randy Moss Taking ‘Extended’ ESPN Leave With Health Issue

Moss had discussed it on Dec. 1 before stepping away.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Sep 28, 2024; Ile Bizard, Quebec, CAN; Max Homa of team U.S.A. putts on the first green during the foursomes (alternate) round of The Presidents Cup golf tournament.
December 5, 2024

The PGA Tour Wants More Players to Become Social Media Stars

YouTube golf is quickly gaining ground on the professional game.
Oct 19, 2024; Fort Lauderdale, Florida, USA; Fifa president Gianni Infantino (left) and Inter Miami CF co-owner Jose Mas (right) celebrate Inter Miami CF post match against the New England Revolution at Chase Stadium.
December 4, 2024

Club World Cup Ends Up on DAZN After Apple Deal Falls Through

DAZN will stream all 63 tournament matches for free starting next June.
December 4, 2024

ESPN Gets Prime Real Estate on Disney+. What’s Included?

Sports content will reach tens of millions of additional streaming subscribers.
December 3, 2024

Lions-Bears Sets Early Thanksgiving TV Record, Still Trails Cowboys

CBS drew an average of 37.4 million viewers for Bears-Lions on Thursday.