Month: January 2021

Sources: LeBron James Leaving Coke, Set To Sign Deal With Pepsi

LeBron James is preparing to join PepsiCo after a long-standing sponsorship with Coca-Cola.

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'Fortnite' Developer Epic Games Sues Apple and Google in UK

Epic Games has taken its conflict with Apple and Google overseas. The “Fortnite” developer submitted a dispute to the U.K. antitrust tribunal, claiming Apple’s removal of the game from the […]

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Mickey Mantle Baseball Card Sells for Record $5.2M

The trading card industry started off 2021 with a bang.  An extremely rare 1952 Mickey Mantle rookie card sold for a record-setting $5.2 million, it was announced Thursday. Venture capitalist […]

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Gainful Receives $7.5 Million in Series A Funding

Demand for workout supplements is growing, and companies are finding new ways to reach customers. This week, startup Gainful — which offers personalized subscriptions for protein powder blends and hydration […]

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Companies Alter Wellness Programs in WFH Era

Companies are turning to virtual fitness partnerships to offer a new form of wellness to their remote associates. The trend has helped to boost the wounded fitness industry, which as […]

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UFC In Talks with Johns Hopkins for Psychedelic Research

The UFC could start experimenting with psychedelic drugs. UFC President Dana White said the organization has been in contact with Johns Hopkins University about its studies on the impact of […]

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Sources: The Athletic Reassigns Local Editors in Major Shift

When it launched in 2016, The Athletic touted its ability to super-serve local sports fans. The content from local writers will no longer be handled by editors in the same market.

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Harden Likely Boosts Brooklyn Nets’ Popularity in China

The Brooklyn Nets amped up their global appeal when they acquired James Harden from the Houston Rockets in a blockbuster trade. The team has already drawn more local viewers this […]

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Equinox Media Licenses Universal Music Catalog for Digital Classes

Universal Music Group — home to superstars Drake, Billie Eilish, Post Malone, Ariana Grande and many more — has licensed its entire catalog to Equinox Media. The parent organization to […]

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Raiders Owner Mark Davis To Buy WNBA's Las Vegas Aces

Las Vegas Raiders owner Mark Davis is expanding his desert sports empire.  He entered an agreement to purchase the WNBA’s Las Vegas Aces from MGM Resorts International, the team announced […]

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