Month: May 2020

NY and CA Rally for Sports

New York Gov. Andrew Cuomo has joined the ranks of politicians urging sports to come back to their states. New York has been the epicenter of the coronavirus outbreak in […]

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Sports Sponsorships to Drop 37%

Sports sponsorships are taking a major hit in 2020. An analysis from sports marketing company Two Circles found global sports sponsorship rights fees will decline 37% this year to $28.9 […]

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NFL Expands Life Skills Program to Prep College Players for Life After the Game

The NFL is expanding its College Outreach Program, which aims to help prepare collegiate student-athletes across the country for all that comes after college – whether that means a professional […]

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LeBron James Turns To Uninterrupted To Discuss James Vs. MJ Debate

LeBron James has held himself back from the “Greatest-Of-All-Time” debate about him and Michael Jordan, further fueled by ESPN’s “The Last Dance.” But that changed on May 18 when James […]

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Live Golf Returns to Television With Big Stars and Charity Efforts

Live golf is returning to television providing networks with the opportunity to tap into what’s proven to be a hungry sports audience while raising money for COVID-19 relief. That will […]

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Bundesliga and NASCAR Return

As the traditional Big Four U.S. sports plot their return to action, others across the globe are getting underway. This weekend, Germany’s Bundesliga got back on the soccer pitch while […]

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Don’t Call It A Baseball Card Comeback

Baseball cards are having a renaissance. With people stuck at home, old collections and interests are resurfacing. A perfect example: Ken Griffey Jr.’s 1989 Upper Deck rookie card doubled in […]

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DraftKings Bullish on the Long Term

Even in the face of a pandemic, daily sports and fantasy sports betting platform DraftKings experienced 30% year-over-year revenue growth in the first quarter. The gains however, weren’t enough to […]

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MLB Outlines Shortened Season Costs

Major League Baseball is preparing to lose $640,000 each game if the season resumes without fans in the stands, according to owners. The projections are based on players earning a […]

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Univision Celebrates Return of Live Sports With Bundesliga Weekend

Germany’s Bundesliga season returns on May 16, bringing live professional sports back to U.S. network partners Fox and Univision for the first time in two months. Univision is marking the […]

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