Month: April 2020

Cities on Lockdown Waiting and Hoping for Major Sports Events Windfall

Major sports events have a way of helping cushion the blow for cities during tough economic times.  While most of the nation is completely shut down during the coronavirus outbreak, […]

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Premier Lacrosse League Turns April Fools Prank Into Profit

April Fools was no joke for the Premier Lacrosse League this year, as the fledgling professional lacrosse league turned a prank into profit. The league, which recently announced an expansion […]

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World Surf League Turns To Athletes For Content Efforts

The summer was shaping up to be a pivotal moment for the World Surf League and CEO Erik Logan. Not only would Logan’s tenure as chief executive begin, but the […]

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Team Trainers Bringing At-Home Workout Routines to Fans

On Wednesday, March 11, the NBA put its season on hold after Utah Jazz player Rudy Gobert tested positive with coronavirus. Two days later, Houston Rockets trainer Willie Cruz received […]

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Fundamentals: Scott Warfield on NASCAR and iRacing

Please sign up below to receive email reminders about future episodes of Fundamentals. Welcome to Episode 1 of Fundamentals with Ian Thomas, a new Front Office Sports digital show featuring […]

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OTT Providers Offer Free Access to Grow Subscribers for Sports’ Return

Sports leagues and media partners have found early success in charging fans for live games and original programming not available on television.  However, the coronavirus pandemic largely put a halt […]

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ADs Say Smaller Schools Better Suited To Weather Coronavirus Fallout

Much like the rest of the world, athletic directors are dealing with unprecedented uncertainty, with their students and their revenue streams top of mind. But while the assumption may be […]

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NHL And MLB Bringing STEM To Homes Of Young Fans

With roughly 39 million school-aged students currently learning at home in the United States and Canada, Major League Baseball and the National Hockey League are looking to increase the reach […]

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Monday Morning Marketer: EDO President and CEO Kevin Krim

As live sports dried up, so too did some of the most valuable advertising real estate in the world. According to the advertising data analysis company EDO, eight of the […]

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Boulevard Brewing Pivots To Digital With Whit Merrifield Campaign

Last year, Kansas City’s Boulevard Brewing amplified its status as the Kansas City Royals’ official craft beer partner by also partnering with the team’s second baseman, Whit Merrifield.  The team’s […]

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