Month: March 2020

Seattle’s Monorail to Follow Warriors and Suns’ Game Day Transport Plans

The upcoming NHL team in Seattle is making up to a $7 million investment in the city’s monorail, with a plan to offer free transit rides to ticket holders. It’s […]

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ESPN’s Manfred Interview Highlights Network’s Content Strategy for Platforms

A couple of weeks ago, ESPN landed one of the biggest “gets” of the year when it scored an exclusive interview with MLB Commissioner Rob Manfred about the Houston Astros […]

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Canucks Utilize Data To Build Fanbase During Vancouver’s Continued Transformation

(StellarAlgo is a proud partner of Front Office Sports) Located in one of Canada’s fastest growing and most diverse cities, the Vancouver Canucks are quickly adapting to their surroundings in […]

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Shot Callers: Kari Cohen, General Counsel, New York Red Bulls

While Kari Cohen only joined the New York Red Bulls in January as the club’s new general counsel, the accomplished sports executive sees a bright future ahead for soccer in […]

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Female Sports Executives See Growth Ahead, As Well As Challenges

2019 was a year of many firsts for women in sports. The WNBA made former Deloitte CEO Cathy Engelbert its first-ever commissioner and has since negotiated a new, historic CBA. […]

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Monday Morning Marketer: SeatGeek’s Ian Borthwick

As younger generations continue to migrate away from traditional media, the influencer world is emerging quickly. Few in sports seem to have it figured out like SeatGeek. Since 2017, the […]

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The Brand Guide To Optimizing Sponsorship Performance

(GumGum Sports is a proud partner of Front Office Sports) Fans are exposed to hundreds of different brands every time they watch a game on television or in person. Brands […]

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NASCAR Drops Title Sponsors From Crown Jewel Events

NASCAR and Phoenix Raceway have jointly announced a new race logo and branding strategy for its championship race this season, the first step in NASCAR’s long-term plan to regionalize the […]

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League of Legends Borrows NFL Primetime Strategy Amid New Format

The League of Legends Championship Series (LCS) is weeks into its spring split of the 2020 season, following a restructuring of the North American league’s format that simplified the qualification […]

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Friday Five: NLL Commissioner Nick Sakiewicz On Growth & Expansion

Even in its 34th season, National Lacrosse League Commissioner Nick Sakiewicz says the league is “still a bit of a startup.” Since joining the NLL in 2016, the former CEO […]

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