Month: June 2019

Inside Wanda Sports Group’s IPO

The parent company of Ironman is looking to raise its profile ahead of the next Winter Olympic games in Bejing, China in 2022.

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Powerade Commits to Building Soccer Fields In New Campaign

As part of the brand’s new “Power Has No Gender” campaign, Powerade is building three mini-pitches with the U.S. Soccer Foundation.

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St. Louis Blues Stanley Cup victory breaks Fanatics sales record in 12 hours

It took only 12 hours for Blues fans celebrating the first Cup in the franchise’s 52-year history to shatter the previous sales record set by the Washington Capitals in 2018.

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NBA, Instagram and New Era Deliver Shoppable Championship Moment

As Instagram expands into e-commerce, it’s teaming up with the NBA and New Era to offer fans the opportunity to buy officially licensed championship gear.

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UNINTERRUPTED Teams Up with Rapinoe and Bird

The brand, USWNT star, and WNBA vet have teamed up for a limited edition hoodie to pay homage to LGBTQ activism over the years.

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New Mexico United Delivers Unique Digital Activation for Partner

In their first season in the USL, New Mexico United have utilized SQWAD’s in-game trivia to engage fans as well as their sponsor Abrazo Homes.

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NBA Reporter Seerat Sohi on Building a Career as a Journalist

An NBA Reporter at Yahoo, Seerat Sohi joins Social on the Sidelines to discuss her journey into NBA content, her start in sports, and more.

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Kyrie Irving Expected to Sign with Roc Nation

Kyrie Irving is expected to sign with Roc Nation, according to multiple sources with knowledge of the situation.

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Meet the Rising 25: George Steinbrenner IV of Harding Steinbrenner Racing

The youngest team owner in the history of IndyCar, Steinbrenner carries a passion for sports he inherited from his father and grandfather.

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AXS’s Ticketing Technology Helping Empower Teams’ Sales Strategies

AXS Senior Vice President Brian Peunic has seen teams improve the purchasing process for fans by using data to tailor their sales strategies.

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