Month: November 2018

Beyond the Ticket: Executing Effective Pricing Strategies

In this webinar, presented by Old Hat, you will learn about the different pricing strategies used across the country, what teams are having success, and what is driving that success.

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Improving Engagement with Students

A deep-dive webinar presented by Old Hat that takes a look at how some of the leading college athletic programs are driving better engagement from their student constituents.

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Opinion: Athletes Co-Own Their Content

Do student-athletes and athletes in general own content that is created because of their athletic prowess? I believe they do and this is why.

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LAFC Goes Digital to Deepen Connection With Passionate Fan Base

LAFC continues to increase its digital footprint through a new series and a differentiated social strategy that takes fans beyond just soundbites.

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Why Mastercard Holders Will Soon Get Unique Benefits From Topgolf

The credit card company has signed on as the official payment system of the fast-rising sports entertainment company.

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Churchill Downs and the Breeders’ Cup Maximize Fan Experience

America’s iconic sports venue has invested over $150 million since it last hosted the Breeders’ Cup World Championships. 

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How West Virginia’s Digital Team Created a Blueprint for a Heisman Campaign

The Mountaineers’ robust marketing plan for Heisman Trophy candidate Will Grier has also led to an increase in fan engagement across the board.

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Sacramento Republic FC Makes a Child’s Dream Come True

Fulfilling a wish through the Make-A-Wish foundation, Republic FC signed 15-year-old Matthew Harding to a one-game contract. 

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