Month: October 2018

How Jasmine Alston Reimagined the Look of Bethune–Cookman Athletics

BCU Athletics’ director of new media and branding Jasmine Alston has brought a fresh perspective by revamping the program’s graphics and social platforms.

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The Browns’ Allie Raymond: ‘You have to engage your fan base even when there’s a lot of losing.’

From college athletics to the Browns, Allie Raymond has been able to find her passion for social and execute it at the highest levels.

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Executive Buy-In Helps Propel Dallas Stars’ Digital Strategy

The digital team at the Dallas Stars has been empowered to think outside the box.

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PopSockets Turns to Learfield to Drive Cross-Program Partnership

The company activated across programs such as Miami, Colorado, Alabama, and Penn State.

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Hyundai’s NFL Efforts Help Power Brand’s Marketing Initiatives

Hyundai sees the 187 million NFL fans across the country as a major opportunity to increase awareness and purchase intent.

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Carolina Hurricanes Put Local Emphasis on New Marketing Initiatives

The marketing team is rolling out initiatives that bring a fresh feel to the organization.

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New NBA Sneaker Rule Opens Up a Rainbow of Opportunities

Experts weigh in on the buzz around the NBA’s announcement that players can now sport sneakers of any color, for any game this season.

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Celebrating Latino Culture, La Vida Baseball Caters to an Underserved Fanbase

In the midst of Hispanic Heritage Month, La Vida Baseball celebrates Latino culture.

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International Sponsor Council Drives Sustainability for Sponsorship Industry

The world’s only sponsor trade association is working on fixing the sustainability within the sports industry.

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Lights, Camera, Action: 4 Tips to Begin Your Sports Broadcasting Career

A career in front of the camera is more than just enjoying the spotlight.

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