• Loading stock data...
Tuesday, November 11, 2025
Tune in Nov. 12 at 1 p.m. ET for Future of Sports: Stadium Sophistication. Register now

140 Characters Can Get You More than Just a Favorite or Retweet

This post is part of the #YPSportsChat Blog Series! This series will give young professionals an inside look at the intricacies of the sports business world and advice on how to navigate it.

By: Katie Prchlik, @KatiePrchlik


Hi Everyone! For those of you who don’t know me, my name’s Katie Prchlik. While a student at the University of Michigan, I was fortunate enough to have several sports related internships, was active in several student sections and was a Sports Marketing Intern for the University of Michigan. After graduating, I accepted a position as a Marketing Assistant at McNeese State. Now, I’m a marketing assistant at Utah State. Go Aggies! Feel free to connect with me on Twitter or on LinkedIn.

Before I get into how Twitter chats can help one network, I want to say a quick thank you to the #YPSportsChat community. You all have made the chat a huge success and a great community that I’m glad to be a part of.

Networking, a topic with millions of search results is more than making connections. However, it’s not just handing out business cards or sending people LinkedIn invites, there’s a lot more that should be going into the process. The process involves building genuine relationships and maintaining those relationships once they’re created. Once the initial contact with someone has been made, whether it’s an in person meeting or interaction on Twitter, you should send a follow up email or hand written letter. After this, I recommend scheduling a phone call to get to know them or an opportunity to meet in person to catch up. After you’ve established a foundation to the relationship, make sure to keep in touch every few months, if not more frequently, to maintain your connection.

While there are a handful of different ways to network, I decided to focus on the one that I feel doesn’t get as much attention but one I’ve found to be extremely beneficial, especially in the sports industry, Twitter chats.

Twitter chats are free, not restricted to a physical location, and an easy way to meet people in the industry. There’s a handful of sports specific Twitter chats that cover different aspects of the industry, such as #smsportschat, #scachat, and #YPSportsChat. It’s important to follow more than one chat so that you can learn about different areas in sports, whether it’s areas that you’re interested in pursuing or networking in.

Once you decide to join a twitter chat, participate on a regular basis! If starting with participating seems like too much, follow along and favorite tweets you agree with or respond to a tweet with a question or comment to further discussion. You will learn a lot from following the chats, but by engaging in the conversation, you not only will learn more, but others will learn from you and your experiences as well.

Once you interact with a tweet, follow the person, even if you just simply like the content they share and after the chat reach out to them. I’ve learned that the sports business industry will help each other out, and networking can only help you.

While learning from veterans in other chats was great, I soon realized that topics could be only relevant for experienced sports business professionals. I enjoyed following along but, I wasn’t as engaged. That’s where #YPSportsChat was partially born. Joey Elledge & I wanted there to be a Twitter chat focused on young professionals who wanted to pursue a career in sports for current students and recent graduates. While the chat’s participants’ backgrounds and experiences vary greatly, I’m proud that we’ve created a resource for young professionals to network and grow in the sports industry.

If you’re a young professional wanting to pursue a career in sports or have already started your sports career, I’d love for you to check out #YPSportsChat, on Tuesday nights at 9pm ET/6pm PT. If you have any questions about networking, twitter chats, #YPSportsChat, or anything else please don’t hesitate to reach out! Hope you join us for the next #YPSportsChat!

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 11, 2025; Cleveland, Ohio, USA; Cleveland Guardians relief pitcher Emmanuel Clase (48) throws a pitch during the ninth inning against the Cincinnati Reds at Progressive Field.

MLB Caps Pitch-Level Prop Bets at $200 After Guardians Indictments

Pitch-level prop bets are capped at $200 and excluded from parlays.

Ellison Signals ‘Opportunistic’ Moves, Highlights CBS Sports Success

The company also touts its recent NFL success and sports rights acquisitions.
Dec 21, 2024; Calgary, Alberta, CAN; Chicago Blackhawks center Connor Bedard (98) skates with the puck in front of his fans during the warmup period against the Calgary Flames at Scotiabank Saddledome.

Three Former No. 1 Picks on Rookie Deals Are Shaking Up the..

The last three No. 1 draft picks, still under 21, are all starring.
Sep 27, 2025; Oxford, Mississippi, USA; LSU Tigers head coach Brian Kelly reacts during the fourth quarter against the Mississippi Rebels at Vaught-Hemingway Stadium.

Brian Kelly Pushes LSU for $53M Buyout, Refuses Partial Offers

The coach has reportedly rejected settlement offers.

Featured Today

TUCSON, ARIZ. -- Resurfacing and painting of the new floor at McKale Center.

The Business of College Basketball’s Signature Courts

Signature floors are a creative—and increasingly expensive—corner of college sports.
Aug 6, 2025; Sandy, UT, USA; Queretaro defender Edson Partida (22) watches the ball during the second half of the game against Real Salt Lake at America First Field
November 8, 2025

Mexican Soccer Is the Next Frontier for American Investors

Liga MX is an appealing proposition with big potential upside.
G League
November 6, 2025

Is College Basketball About to Raid the G League?

Two G Leaguers have gone back to college. More could follow.
Oct 11, 2025; University Park, Pennsylvania, USA; Penn State Nittany Lions head coach James Franklin stands on the field following the game against the Northwestern Wildcats at Beaver Stadium
November 1, 2025

College Football’s Coach Buyout Bonanza: All Your Questions Answered

Schools owe their fired coaches millions in buyouts—and it isn’t over.
Oklahoma Sooners defensive back Woodi Washington (5) runs after a reception during the Armed Forces Bowl football game between the University of Oklahoma Sooners (OU) and the Navy Midshipmen at Amon G. Carter Stadium in Fort Worth, Texas, Friday, Dec. 27, 2024.
August 19, 2025

Oklahoma Selling Fans Tickets to Press Conferences

Press conference tickets for the Sooners’ season opener are already sold out.
September 3, 2025

Ohio State–Texas Showdown Was Most-Watched Week 1 CFB Game Ever

Fox drew 16.62 million viewers on Saturday afternoon.
Sponsored

How HOKA is Reimagining the NIL Relationship

On Location is redefining the Olympic experience by creating lasting connections beyond the Games.
August 11, 2025

NBA Christmas Schedule Leans on LeBron, Steph While Betting on Flagg

The Lakers, Warriors, and Rockets are all in action.
August 10, 2025

Bears CEO: Arlington Heights Only Local Location for New Stadium

The Bears currently play in Soldier Field in downtown Chicago.
August 8, 2025

Three Schools Sue Mountain West, Commish Over Withheld Funds

Boise State, Colorado State, and Utah State intensified the court battle.
Courtesy: Harlem Globetrotters
July 25, 2025

The Harlem Globetrotters Have Changed Hands Repeatedly, but Keep Making Money

The team is gearing up for its 100th season.