• Loading stock data...
Monday, October 13, 2025

YouTube Golf Goes Pro: Peoples League Joins Creator Competition Boom

Golf content creators have risen to stardom on YouTube and other social media platforms. Now, the latest trend is organizing these influencers for competitive play.

The Peoples League

Golf content creators, who have exploded in popularity on YouTube, Instagram, and TikTok, are getting another way to feel like a pro.

The Peoples League is announcing its launch on Monday with an initial batch of 12 players who have a combined social media following of nearly 20 million. The first of four events is being filmed Monday through Wednesday at Hammock Beach Golf Resort & Spa in Palm Coast, Fla. 

It’s the latest attempt at bringing golf content creators together for a formal competition. 

“YouTube is like golf entertainment adjacent, whatever,” Rory McIlroy said ahead of the AT&T Pebble Beach Pro-Am earlier this month. “Those guys are killing it. They found a niche and it’s really cool and it serves a purpose for a lot of people. But look, I would much rather sit down and watch real golfers play real tournaments and that’s just my opinion.”

While McIlroy may not be tuning into YouTube golf regularly, content creators are not lacking for viewers and loyal followers, that much is clear. 

Last month, the PGA Tour announced a three-event 2025 creator series that expands upon its inaugural Creator Classic which was played at the Tour Championship in August, featuring major names in the YouTube golf space.

For the Peoples League, founding members, who are all receiving equity in the league at no cost, range from former professional golfer turned social media star Luke Kwon (who won the PGA Tour’s Creator Classic) to rapper Ja Rule, who has become an avid fan of the sport in recent years. There will be prize money—specific amounts to be announced later—paid out to teams on a season-long basis, and individually each week through skills challenges.

At the outset, there will be four teams of three:

  • Team 1: Martin Borgmeier, DOD King, Alexa Melton
  • Team 2: Luke Kwon, Sam Heung Min, and Tooms Golf 
  • Team 3: Ja Rule, Snappy Gilmore, and Claire Hogle
  • Team 4: Jenna Bandy and The Pointer Brothers (Henry and Mike)

Tisha Alyn, who has nearly 2 million social media followers herself, will serve as host of the Peoples League. Expansion is planned, with a goal of having 32 individuals making up eight teams of four by the end of this year, and further growth in 2026.

How It Started

The Peoples League is led by cofounder and CEO Jared Augustine, an entrepreneur with experience in the startup space. An angel round of financing was raised to help get the league off the ground, and there are plans to raise a venture round later this year. The league also has a presenting sponsor, Underdog Fantasy, which is helping financially. Each creator will receive a percentage of all league revenue.

Given the skyrocketing popularity of golf content creators, Augustine calls it a “logical next step” to pull them together in a league format. “You’ve got creators, who are focused on creating and their channels and what they do,” he tells Front Office Sports. “You’ve got the PGA Tour, who’s focused on delivering the greatest, professional golf product on the planet. We think that someone needs to be focused on making sure that this league is really, really great.”

At this week’s debut event, the Peoples League Invitational presented by Underdog, each team will play three matches in a round-robin style tournament that will air over the next six weeks. Match broadcasts will be split into two parts between creators’ YouTube channels and the Peoples League’s official account. 

Match formats will vary, as each duo of teams will be allowed to agree to any terms they choose, including handicap, which tees to play from, and the scoring system.

A Crowded Creator Golf Scene

As the Peoples League gets off the ground, its competition includes more than just the PGA Tour’s creator series. 

The Q at Myrtle Beach will return for a second edition this spring, once again offering 16 players the opportunity to earn a sponsor exemption into the PGA Tour’s Myrtle Beach Classic. Last year’s debut event, which featured Kwon and other players who ultimately competed in the Creator Classic, was similarly not shown live but filmed and aired on creators’ channels after the fact.

Last week, popular content group Good Good Golf, which has 1.74 million YouTube subscribers, partnered with Golf Channel for a live event, the Good Good GolfNow Desert Knockout, featuring two six-player teams competing at Grass Clippings Rolling Hills in Tempe, Ariz. ahead of the WM Phoenix Open at TPC Scottsdale.

For the Peoples League, the ultimate goal is to have “every creator with influence in this space participating,” Augustine says. It’s unclear what that will mean for creators like Kwon who may potentially want to compete across multiple leagues and series. The PGA Tour has yet to announce its participants for this year’s creator series, which will begin at The Players Championship next month.

Will organized competition for these social media stars catch on, too? That remains to be seen. But for now, the sky seems to be the limit.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 17, 2025; Portrush, IRL; Jason Day hits a shot on the 18th hole during the first round of The 153rd Open Championship golf tournament at Royal Portrush.

Flashy Golf Apparel Brand Malbon Notches $28 Million Raise

Jason Day famously wore the brand at the last two Masters Tournaments.

Amazon Adds Golf to Its Packed Black Friday Sports Lineup With NFL,..

On Nov. 28, The Skins Game will return for the first time since 2008.
[US, Mexico, & Canada customers only] Mar 16, 2025; Singapore, SINGAPORE; Joaquin Niemann in action during the final round of LIV Golf Singapore at Sentosa Golf Club.

LIV Golf Lost $461M in Non-U.S. Operations in 2024

Public financial filings were released this week in the U.K.
[US, Mexico & Canada customers only] Sep 27, 2025; Bethpage, New York, USA; Team Europe's Matt Fitzpatrick celebrates with Tyrrell Hatton after holing his putt to win the hole on the 9th hole during the four-balls on the second day of competition for the Ryder Cup at Bethpage Black.

Ryder Cup Fallout Continues As PGA of America Leaders Take Heat

European players are still not happy with the fan behavior.

Featured Today

Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.
Paul Cartier
October 5, 2025

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Dec 23, 2024; Dallas, Texas, USA; A view of the NBA logo and Portland Trail Blazers logo before the game between the Dallas Mavericks and the Trail Blazers at the American Airlines Center.

NBA’s China Return Marks a New Beginning for Global Partnership

The Mavericks and Rockets are set to play games in Macao next year.
Las Vegas Aces center A'ja Wilson (22) celebrates a made shot as Phoenix Mercury guard Kahleah Copper (2) looks on during Game 3 of the WNBA Finals at Mortgage Matchup Center on Wednesday, Oct. 8, 2025.
October 10, 2025

Aces Win WNBA Title, Starting Offseason of Uncertainty

The Aces won their third trophy in four years.
Sep 29, 2025; Inglewood, CA, USA; Los Angeles Clippers forward Kawhi Leonard (2) poses during media day at Intuit Dome
opinion
October 12, 2025

Clippers’ Aspiration Fiasco Recalls Another Doomed NBA Sponsorship

The Kawhi controversy has shades of the still-recent FTX scandal.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
Athlos
October 10, 2025

Track Start-Up Athlos Makes ‘Millions’ but No Profit Yet

Alexis Ohanian called being profitable by the 2028 Olympics a “great goal.”
Cheryl Reeve
October 10, 2025

WNBA Officiating Task Force Still Taking Shape After Outcry

How refs are trained and instructed was a major issue this year.
Aug 3, 2024; Villeneuve-d'Ascq, France; NBA commissioner Adam Silver talks to International Basketball Federation board member Mark Tatum in the fourth quarter between the United States and Puerto Rico during the Paris 2024 Olympic Summer Games at Stade Pierre-Mauroy.
October 9, 2025

NBA Aims for Drama-Free Return to China After 6-Year Hiatus

The league looks to rebuild its presence in the populous country.
Bad Bunny performs on stage for his “Most Wanted Tour” at Bridgestone Arena in Nashville, Tenn., Saturday, May 11, 2024.
October 9, 2025

Charlie Kirk’s Turning Point USA to Run Alternate Super Bowl Halftime Show

Group announces “The All-American Halftime Show” on Feb. 8.