• Loading stock data...
Tuesday, July 15, 2025

XFL, Under Armour Unveil Uniforms, Partnership for 2023 Season

  • XFL owner Dwayne Johnson has partnered with Under Armour since 2016.
  • The uniforms will use Under Armour’s proprietary ArmourGrid2 jersey.
Mannequins showing off new jerseys for upcoming XFL season
XFL

The XFL has revealed the uniforms — and accompanying equipment partnership — for its member teams ahead of its February 2023 relaunch.

On Wednesday, the league unveiled the Under Armour uniforms for the eight teams in its inaugural season.

The XFL showcased the new threads on ESPN’s SportsCenter; Disney’s family of networks — ESPN, ABC, and FX — are set to broadcast XFL games this season.

That the league settled on an equipment deal with Under Armour is not much of a surprise in context.

XFL owner Dwayne Johnson has partnered with Under Armour on his “Project Rock” equipment line since 2016. The XFL’s uniforms will even feature Project Rock Brahma Bull patches.

“We have built an incredibly strong relationship with Under Armour over the years as our trusted partner with Project Rock,” Johnson said. “For almost two years now, we have been working closely with Under Armour to ensure these new uniforms not only represent the pride and history of each city, but are also designed to withstand the physicality of this sport and each player leaving it all on the field come game day.”

Under-Armour

Under Armour Rebounds With $1.57B Quarter

Under Armour generated $1.57 billion in revenue in fiscal Q2 2023.
November 3, 2022

The uniforms will use Under Armour’s proprietary ArmourGrid2 jersey.

“As a company that was born on the grid iron, we are excited to support the XFL, its athletes, and fans on this new venture,” said Under Armour’s SVP of global sports marketing Sean Eggert. “Our partnership with the League is an evolution of Under Armour’s commitment to support athletes on their journey to compete in sport with innovative performance solutions they need to train, compete, and recover both on and off the field.”

The uniform deal is just the beginning for the XFL and Under Armour’s union: Sources tell Front Office Sports that the pair will be announcing a broader partnership in the coming weeks.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL’s New Headsets Are Designed to Survive Coach Tantrums

New NFL coaching headsets underwent “extensive drop testing.”

SEC’s Sankey Is ‘Fine’ With Big Ten’s Differing View on CFP Expansion

SEC commissioner Greg Sankey won’t commit to a 2026 CFP format.

SEC’s Greg Sankey: Conference Not Sold on Private Equity—for Now

SEC commissioner Greg Sankey said he’s taken PE meetings.
NFL

30 NFL Second-Rounders Still Unsigned With Camps Set to Open

Saturday is the earliest rookie report date for training camp.

Featured Today

May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.
July 11, 2025

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.
Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.
July 9, 2025

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.

MLBPA Chief Says League Missing Chance to Build On Success

Union leaders again call out perceived moves toward a salary cap.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC defender Reece James (24) lifts the trophy as he celebrates with teammates as U.S. president Donald Trump after the final of the 2025 FIFA Club World Cup at MetLife Stadium.
July 14, 2025

Four Things We Learned From the $1 Billion Club World Cup

FIFA now turns to U.S. World Cup next summer.
The 153rd Open Championship at the Royal Portrush Golf Club in Northern Ireland
July 14, 2025

Open Championship Considers Ireland: Portrush ‘Will Open’ Gates

Royal Portrush Golf Club in Northern Ireland is hosting this week’s tournament.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
July 14, 2025

MLB’s HR Derby’s $1M Prize Tops Salaries for Three Rising Stars

Three derby competitors could more than double their 2025 salary.
July 13, 2025

Nationals Take HS Star Willits No. 1 in MLB Draft, Eye Potential..

Washington shocks observers by selecting a 17-year-old high schooler.
July 13, 2025

Chelsea Wins $110M in FIFA’s Revamped $1B Club World Cup

Chelsea defeated Paris Saint-Germain in Sunday’s final match.
July 13, 2025

Bill Ackman to Give $10M to Tennis Hall of Fame After Tournament..

Ackman defended the decision and closed with a challenge to Andy Roddick.