• Loading stock data...
Wednesday, September 10, 2025
Tuned In is Almost Sold Out! Limited Tickets Remain!

WWE Embraces Changed Media Landscape

  • WWE didn’t miss a week of television broadcasts during the pandemic.
  • It will be kicking off a 25-city tour in Houston on Friday.
WWE went back to mat for live events for first time since pandemic and embrace changing media landscape,
Joe Camporeale-USA TODAY Sports/Design: John Regula

The pandemic forced WWE to explore new ways to create a spectacle, and some of those will stick going forward.

“We learned so much about augmented reality, virtual reality — we could use pyro in ways that we never could before,” WWE chief brand officer Stephanie McMahon told FOS. 

The biggest change is in how people watch WWE. The company shut down its U.S. streaming service in April after migrating to Peacock in a deal worth a reported $1 billion.

“We actually made the decision that we wanted to license the content of WWE Network before the pandemic,” said McMahon. “Sports league rights [values] are increasing.”

  • With 78.7 million subscribers, WWE is the most popular sports channel on YouTube and sixth-most popular overall.
  • WWE has 11.6 million followers on its official TikTok account, outpacing the NFL, MLB, and NHL. 

WWE has existed for 68 years under various names, and McMahon acknowledged that part of the brand’s value lies in its cross-generational appeal.

Other than the NFL, “more families watch WWE programming together than any major sports franchise,” she said. “We always want to target and grow that next-gen audience.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jey Uso and Pat McAfee look at each other after Uso’s win Saturday, Feb. 1, 2025, during the WWE Royal Rumble at Lucas Oil Stadium in Indianapolis.

WWE Will Leave Peacock for ESPN 6 Months Early

Peacock’s final show will be “Clash in Paris” on Aug. 31.
Jul 19, 2025; New Orleans, Louisiana, UNITED STATES; Dan Ige (red gloves) fights against Patricio Pitbull (blue gloves) during UFC 318 at Smoothie King Center.

Why Paramount Overpaid for UFC Media Rights

Analysts and experts agree the deal is a huge win for UFC.
Apr 2, 2023; Inglewood, CA, USA; Roman Reigns during Wrestlemania Night 2 at SoFi Stadium. Mandatory Credit:

ESPN Strikes $1.6 Billion Streaming Deal With WWE

WWE’s premium live events are migrating from NBC’s Peacock in 2026.

Featured Today

Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.
opinion
September 9, 2025

The Good, The Bad, and The Ugly from NFL’s Week 1 Broadcasts

Many viewers decried the addition of ads to “NFL RedZone.”
Aug 23, 2025; Tampa, Florida, USA; Buffalo Bills quarterback Josh Allen (17) leads the team onto the field for warm ups before a game against the Tampa Bay Buccaneers at Raymond James Stadium.
September 7, 2025

Slow Burn: The NFL’s Private-Equity Era So Far

Three deals have been struck to date. But the league is bullish.
Tennis
September 5, 2025

The US Open Is Groaning Under the Weight of Its Own Success

New York’s tennis major is more popular than ever.
Sponsored

Game the Green: Transforming Fan Experiences at TPC Sawgrass

As fans gather at THE PLAYERS Championship, Comcast Business will be keeping spectators and the PGA TOUR connected like never before.
Sponsored

How Sportradar and the NBA Are Shaping the Future of Immersive Fan..

By transforming raw data into tailored, interactive content, Sportradar helps turn the NBA’s enormous fanbase into active participants.
February 3, 2025

Super Bowl Ticket Prices Crash As Hotel Rooms See Historic Rate Hike

Prices sink by about 30%, due in part to a lodging crunch.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
October 8, 2024

NBA GMs Rank Salary-Cap Apron As Rule That Needs to Change Most

Schedule changes finished second with 17% of the vote.
Sponsored

Trend Report: Chiefs-Chargers, Tobacco Road Rivalry, Nebraska Sellout Streak

According to data from TickPick, some games this week will prove to be wallet-busters, climbing into the four figures.
September 8, 2024

US Open Breaks Attendance Record

Top-seeded Jannik Sinner beat No. 12 Taylor Fritz in straight sets Sunday.
Sponsored

Mastercard’s Foodies & Fairways: Where Golf Meets Gourmet at the TOUR Championship

This year’s TOUR Championship in Atlanta isn’t just about world-class golf—it’s also a celebration of local flavors.