• Loading stock data...
Saturday, March 2, 2024

World Series TV Viewership Continues To Reach New Lows

  • The Rangers’ Game 3 win over the Diamondbacks averaged a record-low 8.13 million viewers.
  • Monday’s game competed with every major league during a rare “sports equinox” when the MLB, NFL, NBA, and NHL all play on the same day.
Fox's Alex Rodriguez, David Ortiz and Derek Jeter at 2023 World Series.
Raymond Carlin III-USA TODAY Sports

Within hours of TV viewership data indicating Fox Sports’ coverage of Game 2 was the least-watched World Series game on record, Game 3 ratings delivered even worse news.

Fox’s telecast of the Texas Rangers’ Game 3 win over the Arizona Diamondbacks on Monday night averaged a record-low 8.13 million viewers, according to Sports TV Ratings.

That was below the previous low of 8.15 million viewers for Game 2 of Rangers vs. Diamondbacks on Saturday night. 

Both topped the previous record low of 8.16 million viewers for Game 3 of the Los Angeles Dodgers vs. Tampa Bay Rays 2020 World Series in the bubble during the COVID pandemic. It marked the second-straight World Series game this fall to plunge to a record-low audience, putting this year’s edition on track to be the lowest-rated Fall Classic ever.

So what’s behind World Series TV ratings falling like a barometer in a thunderstorm? 

This Fall Classic lacks big stars, such as Aaron Judge of the New York Yankees or Bryce Harper of the Philadelphia Phillies seeking their first World Series titles. 

Then there’s the lack of big-market teams like the Los Angeles Dodgers, Chicago Cubs, or Boston Red Sox.

Finally, there’s the immovable object known as the NFL.

The NBA and college football twist themselves into pretzels to avoid competing on TV against the NFL.

Unfortunately for MLB and Fox, Game 3 had to go head-to-head with ESPN’s telecast of the Detroit Lions’ win over the Las Vegas Raiders on “Monday Night Football.”

That regular-season Week 7 NFL game averaged 15.2 million viewers across the Walt Disney Co.’s ABC and ESPN, according to Sports TV ratings, nearly doubling World Series viewership. 

Fox at 2023 World Series

World Series Ratings Game 1 TV Audiences Hit All-Time Low

Game 1 of the Texas Rangers vs. Arizona Diamondbacks averaged 9.17 million…
October 30, 2023

Monday’s Game 3 also took place during a rare “sports equinox” when the MLB, NFL, NBA, and NHL all play games on the same day.

The good news for MLB and Fox is that Games 4 and 5, and possibly 6 and 7, are scheduled for Tuesday, Wednesday, Friday, and Saturday nights when at least the NFL is off. 

If this series manages to go 6 or 7 games, then MLB and Fox should still make out financially.

Copy Link
Link Copied
Link Copied

What to Read

Sheer Madness: What You Need to Know About MLB’s New Uniform Saga

MLB’s reworked uniforms have become a major source of spring training controversy.
Aug 15, 2019; Baltimore, MD, USA; Chain crew members walk on the field prior to the game between the Green Bay Packers and Baltimore Ravens at M&T Bank Stadium.

Football Is Finally Getting With the Times, Technologically Speaking

Helmet communications in college and first-down technology in NFL could be coming.

MASN-Comcast Negotiations: Big Implications for TV and MLB

Orioles-controlled RSN continues to negotiate with dominant local cable carrier.

NFL Combine Is Buzzing With Talk of Nearly $1B in Extra Cap Space

The 2024 NFL salary cap is $255.4M per team, a $30M-per-team jump over last season.
podcast thumbnail mobile
Front Office Sports Today

Jenny Cavnar is Breaking Barriers During Oakland’s Strange Season


Featured Today

Oct 5, 2021; Kansas City, Missouri, USA; Bob Kendrick, president of the Negro Leagues Baseball Museum in Kansas City, points to the lettering outside of the museum Tuesday.

How Do You Keep Negro Leagues Baseball History Alive? Put It in a Video Game

Negro Leagues Baseball Museum attracting increased donations, visits from ‘MLB The Show.’
February 26, 2024

The Victor Wembanyama Rookie Card Market Hasn’t Matched His Hype

A cooling market and Fanatics autograph deal leaves big-money collectors waiting.
February 25, 2024

Sham Gods: The Rapidly Growing World of Sports Impersonators on X

Fake Schefters and Wojs, fabricated trade demands, and borrowed profile pictures.
Sep 24, 2023; Oakland, California, USA; A general view of the Oakland Athletics dugout after the game against the Detroit Tigers at Oakland-Alameda County Coliseum.
February 24, 2024

Murky Future: Everything You Need to Know About the A’s Move to Las Vegas

Breaking down one of the most drawn-out, multifaceted sagas in sports.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Multiple - USA Careers
Multiple - USA Careers

Tuned In: Inside Fox’s Plans for Covering Caitlin Clark’s Regular-Season Finale

The Iowa star’s biggest game to date won’t be buried on any streamer.
The Match
February 29, 2024

‘The Match’ Recorded Its Lowest Viewership But Scored Well With Female Fans

TNT Sports’ ‘The Match’ averaged 511,000 viewers.
Sports Illustrated
February 29, 2024

Is the Owner of 5-Hour Energy Drink Turning ‘SI’ Into a 5-Hour Energy Promotional Arm?

A new story has elevated employees’ concerns about the outlet’s editorial autonomy.

How LivePass is Redefining Ticketing for the Next Generation of Fans

The next wave of ticketing technology.
Pat McAfee
February 28, 2024

‘I Don’t Got a Motherf***ing Boss’: Pat McAfee Goes Off

The ESPN radio host and commentator unloaded on ESPN exec Norby Williamson.
February 27, 2024

Peter King Opens Up at the End of His NFL Writing Career

The writer reflects on the state of media and on challenges facing the league.
February 27, 2024

DSG Takes Big Steps Toward Recovery, But Rights Questions Remain

Bankruptcy court approves refinancing plan, settlement of legal dispute.
Ryan Clark
February 26, 2024

Tuned In: Ryan Clark Finalizing New Deal With ESPN

A pending contract could put him over $2 million per year, say sources.