• Loading stock data...
Wednesday, July 24, 2024
Join us this September for Tuned In Request to Attend

World Cup Opener Viewership Blows Past 2018 Numbers

  • The World Cup Opener in Qatar Sunday was watched by over 7 million television viewers in the U.S.
  • Fox and Telemundo numbers up 88% and 164%, respectively, from 2018 opener.
Qatar national team player attempts cross against Ecuador during World Cup match
Danielle Parhizkaran-USA TODAY Sports

The World Cup Opener in Qatar Sunday was watched by over 7 million television viewers in the U.S., according to the Associated Press.

Fox Sports’ English-language coverage of Ecuador’s 2-0 victory over host Qatar was watched by 3.228 million viewers on the FS1 cable network and other platforms. 

Another 4 million viewers watched Spanish-language coverage across Telemundo, Peacock, and Telemundo Deportes. 

Fox and Telemundo bought U.S. TV rights to the 2018 and 2022 World Cups for a combined $1 billion. More:

  • Fox’s viewership was up 88% from the 2018 World Cup Opener, which featured host country Russia tallying a 5-0 win over Saudi Arabia. Meanwhile, Telemundo’s audience was up 164% from the 2018 Opener.
  • Monday’s 1-1 tie between the U.S. and Wales was watched by 11.5 million viewers on the BBC, according to Deadline. U.S. viewership numbers are expected to roll in on Wednesday.
  • With this year’s World Cup shifting to the fall from its normal summer time, Fox’s and Telemundo’s coverage will have to compete this weekend against college football and NFL games. 
USMNT fan watches TV showing team roster

World Cup Takes On NFL, College Football For U.S. Viewers

World Cup matches will compete against NFL games this weekend.
November 21, 2022

But Fox executives are not complaining.

Between Thanksgiving’s New York Giants-Dallas Cowboys NFL game, Black Friday’s U.S.-England World Cup match, Saturday’s Michigan-Ohio State college football game, and Sunday’s full slate of NFL games, Fox Sports chief executive officer Eric Shanks expects 120 million viewers.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Big Ten Commissioner: Why Staying Put With 18 Members Is Plenty—for Now

Big Ten commissioner Tony Petitti is focused on properly integrating the new schools into the conference.

Jerry Jones’s Paternity Suit Suddenly Ends Before He Testifies

The Cowboys owner was seeking legal fees over a 2022 lawsuit.

The Perfect Storm Propelling ‘EA Sports College Football’ to Early Success

Growing fandom and a long wait have already reaped dividends for EA.

Comcast Scores With NBA Deal and Olympics, but Financial Issues Brew

The NBC Sports parent company details its new NBA rights deal, even before a league announcement.
podcast thumbnail mobile
Front Office Sports Today

NFL’s 18-Game Season & Contract Holdouts, Olympics’ Newest Sport

0:00

Featured Today

The FTC Noncompete Ruling Could Change MMA As We Know It

Fighters could see their options—and earnings—grow.
July 21, 2024

O No Canada: The Next Big Sports Betting Scandal Could Erupt North of the Border

‘It’s open-season for match-fixing up there.’
July 20, 2024

The Road to the Return of ‘EA Sports College Football’

This summer, the biggest development in college sports is virtual.
Apr 15, 2024; Brooklyn, NY, USA; Caitlin Clark poses with WNBA commissioner Cathy Engelbert after being selected with the number one overall pick to the Indiana Fever during the 2024 WNBA Draft at the Brooklyn Academy of Music.
July 16, 2024

Women’s Sports Merch Is a $4 Billion Market, but Supply Isn’t Meeting Demand

Retailers can’t make women’s sports apparel fast enough.

DSG Nears Deals With Comcast, NBA, NHL to Aid Reorganization

The bankrupt Bally Sports parent company nears deals with Comcast, the NBA, and the NHL.
Jun 6, 2024; Boston, Massachusetts, USA; Shaquille O'Neal looks on before the game between the Boston Celtics and the Dallas Mavericks in game one of the 2024 NBA Finals at TD Garden.
July 24, 2024

TNT Launches an A-List Marketing Blitz to Save ‘Inside the NBA’

The push has fans, players, and celebrities making noise.
July 24, 2024

NBA Rejects TNT Sports Bid, Chooses Amazon for National Media Rights

The league rejects TNT Sports’ bid to exercise its matching rights, saying the terms did not meet Amazon.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
July 23, 2024

Everything You Need to Know: Where NBA, WBD Stand in Rights Decision

The interpretation of TNT Sports’ matching rights with the NBA amplifies the drama in the high-profile saga.
July 23, 2024

WNBA Smashes Ratings Record With Competitive All-Star Game

The game was the league’s highest rated in more than 20 years.
July 22, 2024

Sports TV Ratings Tend to Dip During Election Season, but Money Will Flow

Prior history suggests the upcoming election season will again prove disruptive to sports viewership.
July 22, 2024

Verstappen’s Slump Sparks F1 Ratings: Will More U.S. Fans Watch?

Formula One viewership has stalled over the last year as Verstappen has dominated.