• Loading stock data...
Thursday, February 13, 2025

Women’s World Cup Could Be Worth $300M In Media Rights

  • The tournament could be worth more than $300 million, according to The Wall Street Journal.
  • If that’s the case, the women’s World Cup would be the most expensive women’s tournament on the globe.
Jul 7, 2019; Lyon, FRANCE; United States forward Alex Morgan (13) hoists the World Cup trophy and celebrates with teammates after defeating the Netherlands in the championship match of the FIFA Women's World Cup France 2019 at Stade de Lyon.
Richard Martin/Presse Sports

The 2023 women’s World Cup is the most recent women’s sports property set to cash in big on its next media rights deal.

The tournament could be worth more than $300 million, according to The Wall Street Journal — which would make it the most expensive women’s tournament in the world.

The revelation came after FIFA — inspired by the 1.12 billion viewers for the 2019 edition across all platforms — began looking into the value of the women’s World Cup as a separate property from its men’s counterpart.

Previously, there were no available estimates for the package.

Similar Situation

The NCAA Division I women’s basketball tournament has faced a similar conundrum to the women’s World Cup, as its current media rights deal packages it with 28 other NCAA sports. 

A media rights consultant estimated that the tournament could be worth between $81 million and $112 million annually in 2025, when the next deal rolls around. The current deal averages $34 million a year for all sports combined.

Since then, new NCAA President Charlie Baker previously told Front Office Sports the NCAA is conducting a market analysis, with the help of Endeavor, to determine the most lucrative way to sell the package. 

SEC Commissioner Greg Sankey told FOS he believes there should be a thorough exploration of selling the women’s tournament on its own.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 13, 2018; Moscow, Russia; A general view of a beer stand inside of Luschniki Stadium one day prior to the start of the FIFA World Cup 2018.

Saudi Arabia Says No Alcohol at 2034 World Cup

Saudi Arabia won’t allow alcohol anywhere during the 2034 World Cup.
Sep 22, 2024; Houston, Texas, USA; Houston Astros third baseman Alex Bregman (2) walks on the field before the game against the Los Angeles Angels at Minute Maid Park.

MLB Spring Training Camps Open With Plenty of Top Talent Unsigned

The MLB free-agent market remains tight as spring training camps open.
Jan 25, 2025; San Diego, California, USA; Harris English plays his shot from the 16th tee during the final round of the Farmers Insurance Open golf tournament at Torrey Pines Municipal Golf Course - South Course.

Torrey Pines Subs In for Second 2025 PGA Tour Event After Wildfires

The Genesis Invitational was moved out of Los Angeles after the wildfires.
Donald Trump

Two Trans Athletes Sue to Block Trump Sports Order

The athletes are already suing New Hampshire over a state law.

Featured Today

Jan 9, 2025; Pittsburgh, Pennsylvania, USA; Edmonton Oilers center Connor McDavid (97) checks Pittsburgh Penguins center Sidney Crosby (87) during the third period at PPG Paints Arena

‘Important’ 4 Nations Face-Off Can Be NHL’s All-Star Antidote

“The stars have been lobbying the league for an event like this.”
Brady and Mahomes
February 8, 2025

Chiefs Fatigue Is Real. It’s Nowhere Near Patriots Hate Yet

People who have covered both teams say the difference is stark.
Nov 24, 2024; Inglewood, California, USA; Philadelphia Eagles quarterback Jalen Hurts (1) celebrates with running back Saquon Barkley (26) after the Eagles defeat the Los Angeles Rams during the first half at SoFi Stadium.
February 7, 2025

How the Eagles Reinvented Championship Roster Construction

Philadelphia is one of the most innovative franchises in the NFL.
February 3, 2025

‘Ultimate Throwback’: The Unimpeachable Cool of Hartford Whalers Gear

Nostalgia and street cred have driven a consistent frenzy for merch.
Feb 1, 2025; Indianapolis, IN, USA; Pat McAfee and Michael Cole and Wade Barrett celebrate with Jey Uso during the WWE Royal Rumble at Lucas Oil Stadium.

WWE’s Michael Cole: Pat McAfee Made Work ‘Fun’

Cole is the host of “WWE’s Greatest Moments,” which debuts on A&E this Sunday.
February 12, 2025

Can NBC Capitalize on Super Bowl, Olympics, NBA Trio in 2026?

The network will offer an arguably unrivaled confluence of events next February.
February 12, 2025

Luka Dončić Lakers Debut Peaked at 2.55M Viewers

Dončić played just 24 minutes in the Lakers’ blowout win.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
February 12, 2025

Fox Made $800M From Record-Breaking Super Bowl LIX Broadcast

The network smashes event records after historic levels of ad sales.
Feb 9, 2025; New Orleans, LA, USA; Philadelphia Eagles linebacker Jalyx Hunt (58) and linebacker Josh Sweat (19) tackle Kansas City Chiefs quarterback Patrick Mahomes (15) during the first half of Super Bowl LIX at Caesars Superdome.
February 11, 2025

Super Bowl Set Viewership Record at 127.7M, Hints at Fox Streaming Future

The historic figure improves by 3% from last year’s game.
Kendrick Lamar
February 11, 2025

Kendrick Lamar’s Attack on Drake Peaks With Most-Watched Super Bowl Halftime Ever

A record 133.5 million viewers tuned in for Lamar’s performance.
February 11, 2025

How Did Kanye West’s Super Bowl Ad for Swastika Merch Make it..

The site was taken down Tuesday morning.