Saturday December 9, 2023

Women’s College Basketball Players Dominate NIL Earnings

  • Through March 31, women’s college basketball players ranked second in total NIL earnings (17.8%), according to Opendorse data.
  • Heading into the Sweet 16, four of the five players with the highest social media earning potential per post were women’s players.
Matt Krohn-USA TODAY Sports
Copy Link
Link Copied
Link Copied

South Carolina’s Destanni Henderson is the first player since 2000 to notch a personal scoring record in the championship game, according to ESPN. Henderson is also the first player in history to promote an NIL activity — her clothing line — during the official postgame interview.

Henderson, along with countless other women’s basketball players, was able to capitalize on NIL this season — with the March Madness stage providing an even bigger opportunity.

Through March 31, women’s college basketball players ranked second in total NIL earnings (17.8%), according to Opendorse data. 

College football players, who raked in more than half of total NIL profits, topped the list. Men’s college basketball players ranked third with 15%. 

Heading into the Sweet 16, four of the five players with the highest social media earning potential per post were women’s players, Opendorse found:

  • UConn’s Paige Bueckers ($62,900)
  • Louisville’s Hailey Van Lith ($44,200)
  • South Carolina’s Zia Cooke ($7,900) 
  • UNC’s Deja Kelly ($7,100)

March Madness Deals

The NIL deals kept flowing throughout March Madness.

Orangetheory Fitness promised a partnership to the championship game’s Most Outstanding Player — an accolade won by South Carolina’s Aliyah Boston.

Bueckers inked a partnership with Chegg focused on raising awareness for student hunger, which included a pop-up food market in Minneapolis during the Final Four. Her previous deal with Gatorade also featured via a wall-sized poster at the Mall Of America.

Copy Link
Link Copied
Link Copied

What to Read

Seven State AGs Sue NCAA Over Transfer Eligibility Rule

They say the NCAA’s one-time transfer reform didn’t go far enough.
Two federal lawmakers from Florida have asked the CFP for more transparency in its decision-making process after FSU's omission from the playoff.

Florida’s Federal Lawmakers Are Going After the College Football Playoff

Rep. Gus Bilirakis and Sen. Rick Scott have both made statements.
Five professional sports labor unions have endorse college athletes becoming employees.

Five Pro Sports Unions Endorse College Athlete Employment

The MLBPA, NFLPA, NBPA, NHLPA, and MLSPA weighed in.
podcast thumbnail mobile
Front Office Sports Today

Golf World in Chaos After Jon Rahm Joins LIV


Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? “AG’s Office Has Not Expressed Interest In Pursuing”

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference’s future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin’s interaction with the player behind lawsuit.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple Locations
Multiple Locations
Creative Artists Agency
Multiple Locations
NCAA President Charlie Baker has proposed new rules that would allow athletes to receive more compensation.

New NCAA Proposal Takes Step Toward Compensating Athletes

It does not allow athletes to become employees, however.
December 3, 2023

After Unbeaten FSU’s Snub, Financial and Legal Fallout

FSU, ACC to take sizable revenue hit despite Seminoles’ undefeated season.
JMU football has been spending like a Group of 5 team for years. Now it will play its first bowl game.
December 4, 2023

James Madison, the FCS Team That Spent Like an FBS Team To Become One

The Dukes have been spending like a Sun Belt program for years.

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
Florida lawmakers already have an appetite to propose state legislation to protest Florida State not making the College Football Playoff.
December 3, 2023

Florida Lawmakers Consider Protesting Florida State CFP Omission

It’s unclear what form a bill would take.
December 1, 2023

TV Networks Are Programming College Football’s Future: What’s Next

Conference championship weekends will have a different feel in the future.
A lawsuit against the university of Oregon could dictate the future of Title IX and NIL.
December 1, 2023

New Lawsuit Could Decide Whether NIL Is Subject To Title IX

It’s one of the biggest unanswered questions of the NIL era.