Thursday September 28, 2023

Women Joining Sports Betting Apps at Faster Rate Than Men

sports-betting
Shutterstock
Front Office Sports Today

Bucks Go All-In on Giannis Era

The Milwaukee Bucks altered the NBA by swinging a deal for Damian Lillard.
Listen Now
September 28, 2023 | Podcast
Linkedin
Copy Link
Link Copied
Link Copied

Sports betting is gaining popularity as it becomes legalized in more states, and last year, the amount of women participating grew at a much faster rate than that of men.

More than 4.6 million women joined sports betting apps in 2021, according to Global Wireless Solutions, and female user rates grew 115% compared to 2020.

  • FanDuel added around 1.7 million female users last year.
  • DraftKings brought in an estimated 900,000 women.

While the number of men on sports betting apps was 250% more than women in 2021, men’s growth rate was only 63%. 

Some of the biggest sportsbook apps in the U.S. reportedly now have more female users than male, including BetRivers and its associated New Jersey outlet SugarHouse (54% to 46%). Fewer than 380,000 men signed up with the company last year, compared to around 600,000 women.

Despite the higher growth rate, women use the apps less frequently than men. The study found that 70% of women engage with the apps for a mere one-to-five weeks per year compared to 61% of men. 

New Numbers

The overall number of sportsbook app users has doubled over the last two years, with the top 5% of users claiming more than half of all app usage.

In 2021, sports betting revenue increased 179.7% from 2020 to a record $4.3 billion from $57.2 billion in handle.

Linkedin
Copy Link
Link Copied
Link Copied

What to Read

BioSteel

BioSteel Bankruptcy Shows Perils of Costly Sports Partnerships

BioSteel spent heavily on partnerships deals before bankruptcy.
Taylor Swift at Chiefs vs. Bears game.

Taylor Swift NFL Hype Likely To Continue Another Week

Swift could drive blockbuster TV ratings for NBC's "Sunday Night Football."

Lillard And Giannis Pairing Could Be Big For The NBA, Too

Bucks to be featured on national TV 19 times this season

Magic Johnson Open To Knicks Minority Ownership Stake

Basketball Hall of Famer only interested in specific NBA franchise
podcast thumbnail mobile
Front Office Sports Today

Bucks Go All-In on Giannis Era

0:00
0:00

Featured Today

Golden State Warriors majority owner Joe Lacob walks alone the baseline during the third quarter against the Los Angeles Clippers at Chase Center.

Warriors Owner Reportedly Adding A Bay Area WNBA Franchise

An official announcement could come as soon as early October.
NFL concussions
September 27, 2023

The NFL’s $1B Battle Over Concussion Settlement Heats Up

The NFL is seeking at least $1.2 billion from its risk carriers.
September 26, 2023

NFL's Swift Mania Starting To Show Impact Through Merch Sales, Viewership

Taylor Swift stole the NFL's spotlight by attending Sunday's Chiefs game.
First Take vs. FS1
September 26, 2023

Sharpe: 'First Take' Would Still Beat 'Undisputed' Without Stephen A.

Even if Smith leaves, Sharpe said he will still beat Skip Bayless in the ratings.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
Chicago
Fanatics
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations
Alabama hitter Jim Jarvis dives back into first safely on a pickoff play against Troy at Sewell-Thomas Stadium in Tuscaloosa, Ala., Saturday June 4, 2023, in the winners bracket game of the NCAA Regional Baseball Tournament.

Alabama Betting Scandal Figure Banned From Wagering in Indiana

The ban comes amidst a crackdown on betting activity across college sports.
Cincinnati Bengals quarterback Joe Burrow throws a pass in the first quarter of the NFL game between the Cincinnati Bengals and Los Angeles Rams at Paycor Stadium.
September 26, 2023

NFL Fans Can Now Bet On Games While Streaming

BetVision will allow users to bet while watching NFL games.
Minnesota Vikings wide receiver Justin Jefferson fumbles the ball out of bounds in the end zone while being tackled by Philadelphia Eagles safety Terrell Edmunds during the second quarter at Lincoln Financial Field.
September 17, 2023

NFL Survivor Pools Remain Relevant in the Legal Sports Betting Era

Survivor’s appeal comes from its uncomplicated premise.
September 16, 2023

The Newcomers That Want To Upend Sports Betting’s Duopoly

Fanatics Sportsbook, ESPN Bet eye major market impact during NFL season
Colorado Buffaloes running back Dylan Edwards reaches for the ball past Nebraska Cornhuskers cornerback Deshon Singleton in the third quarter at Folsom Field.
September 14, 2023

Sportsbooks Are Content With Bettors ‘Embracing’ Colorado Hype

Heading into Week 3 and longer-term, the books aren’t sweating it.
Colorado Buffaloes head coach Deion Sanders on the sidelines during the game against the TCU Horned Frogs at Amon G. Carter Stadium.
September 8, 2023

Deion Sanders’ Colorado Is the ‘Worst-Case Scenario’ for Sportsbooks

The Buffaloes are darlings for the sports betting public.
DraftKings
September 7, 2023

NFL Season Start Heightens Sportsbook Battle For Customers

Sportsbooks get aggressive with promotions to attract new bettors
Iowa State quarterback Hunter Dekkers throws the ball during the Cy-Hawk Series football game against Iowa.
September 7, 2023

Five Plead Guilty in State Betting Probe Ahead of Iowa-Iowa State Game

The current and former players pleaded guilty to lesser charges.