• Loading stock data...
Friday, March 29, 2024
2024 Best Venues nominations are open now through April 8! Submit Now

Wolverhampton and CoinDeal Enter Into Sports’ First Cryptocurrency Sponsorship

Laurie Dalrymple Wolves Managing Director (left) and Kajetan Mackowiak CoinDeal co-founder (right) (PRNewsfoto/CoinDeal)

Kajetan Mackowiak CoinDeal co-founder (left) and Laurie Dalrymple Wolves Managing Director (right) (PRNewsfoto/CoinDeal)

The sports and cryptocurrency worlds have begun to collide in unprecedented ways.

English Premier League side Wolverhampton and global cryptocurrency exchange platform CoinDeal have made sports history in recent days, with the two parties entering into the first sponsorship agreement between entities of their kind.

Included in the sponsorship is CoinDeal’s logo on the Wolves’ jersey sleeves, as well as a prominent place on the team’s training/practice gear. CoinDeal will also receive signage within Molineux Stadium (Wolverhampton’s home ground) as well as on the LED’s surrounding the actual pitch and on the team’s bench.

For CoinDeal co-founder Kajetan Maćkowiak, the situation seems like a natural fit.

“I have always had a passion for the world of sports and its impact on consumers,” Maćkowiak said. “At CoinDeal we are very aware of the impact that football marketing can have on brand and its community, especially in an industry such as ours. We believe that a club like Wolverhampton Wanderers will help portray our message globally. It is an incredibly exciting time to be involved with Wolves, on the eve of their return to the English Premier League and we look forward to supporting them to ensure they continue their incredible performance levels both on and off the pitch.”

[the_ad_group id=”948″]

CoinDeal was founded in March of 2018 and offers “fast, safe, and easy” cryptocurrency exchanges. Specifically, CoinDeal offers trading in BTC, BCH, ETH, LTC, DASH, and QTUM, while offering two fiat currencies — EUR and USD. The company is based in Poland with offices in Switzerland and Cyprus, as well.

Wolverhampton managing director Laurie Dalrymple echoed CoinDeal’s excitement as the team and the brand work together for this innovative sponsorship.

“We are absolutely thrilled to partner with CoinDeal at such an exciting time in Wolves’ history, and very pleased to announce our very first shirt sleeve sponsor,” Dalrymple said. “CoinDeal is a bold and progressive company, who we believe to be an ideal match to become one of our principal partners, and we look forward to working with them throughout our first season back in the Premier League.”

On top of being the first cryptocurrency-related sponsorship in sport, another interesting aspect of this sponsorship is that CoinDeal will be slightly altering the color of their logo used on the shirt sleeve in order to better compliment the team’s colors. This gesture earned the gratitude of Wolverhampton executives, who expressed that it indicated goodwill toward the Wolves and their fans.

Laurie Dalrymple Wolves Managing Director (left) and Kajetan Mackowiak CoinDeal co-founder (right) (PRNewsfoto/CoinDeal)

Moving forward, it will be especially interesting to see how this move alters the relationship between the sports world and the cryptocurrency world. Executives from the exchange and blockchain world could see new opportunities in the space and sport executives could see a chance to build strong relationships with a billion dollar industry.

Want more content like this? Subscribe to our daily newsletter!

For CoinDeal, they certainly picked a strong way to make an entrance. The Wolves are reentering the Premier League for the first time since 2011. The club’s audience includes over 304,000 Twitter followers, 355,000 Facebook followers, 89,300 Instagram followers, and an average home attendance of over 28,000. That’s not including impressions at away games against opponents like Manchester United, who average well over 70,000 for games at Old Trafford.

Wolverhampton begins Premier League play on Saturday, August 11 at home against Everton.

No question, the cryptocurrency world will have one eye on the Wolves this season to see how this sponsorship plays out.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

March 22, 2024, Brooklyn, NY, USA; Northwestern Wildcats guard Brooks Barnhizer (13) and Northwestern Wildcats guard Boo Buie (0) react in overtime against the Florida Atlantic Owls in the first round of the 2024 NCAA Tournament at the Barclays Center.

‘An Expensive Game’: March Madness and NIL Collectives Are Intertwined

At schools nationwide, collectives are fueling NCAA tournament runs and vice versa.
Iowa’s Caitlin Clark (22) waits to be announced in the starting lineup against West Virginia in a NCAA Tournament round of 32 game Monday, March 25, 2024 at Carver-Hawkeye Arena in Iowa City, Iowa.

The Women’s Trading Card Market Is Overlooked. Can Caitlin Clark Change That?

Traditionally, women’s sports cards have been a marginal part of collectibles.
The Sports Illustrated cover signed by Derek Jeter and Alex Rodriguez, February 27, 2019, at Don & Charlie's, 7501 E. Camelback Road, Scottsdale. Don Charlie S

Everything You Need to Know About the Ongoing ‘Sports Illustrated’ Saga

Understanding the strange state of affairs for the nearly 70-year-old publication.
podcast thumbnail mobile
Front Office Sports Today

Why the Timberwolves Sale was Called Off

0:00
0:00

Featured Today

The Good, the Bad, and the Ugly: Inside the Big East’s Bizarre Online Subculture

Peeling back the curtain on the ‘phenomenally weird’ Big East online ecosystem.
Mar 21, 2024; Brooklyn, NY, USA; Stetson Hatters guard Stephan Swenson (30) reacts during team practice at Barclays Center.
March 22, 2024

First-Time NCAA Men’s Tourney Bids Could Be on the Verge of Extinction

Power and success are consolidating around the richest teams in college sports.
March 17, 2024

‘Everybody Was Under Suspicion’: The Day Selection Sunday Was Scooped

In 2016, the ‘Selection Show’ backfired when the bracket was leaked anonymously.
Sep 3, 2023; Seattle, Washington, USA; Orlando Pride forward Ally Watt (11) and Orlando Pride forward Julie Doyle (20) enter the stadium before the game against OL Reign at Lumen Field.
March 16, 2024

So Long, White Shorts: Here’s Why the NWSL’s Uniform Pivot Matters

There’s finally a growing trend to adapt women’s sports to women’s bodies.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
Spotify
Multiple - USA Careers

WWE Borrows From UFC, Puts On-Mat Advertising in the Ring

The wrestling outfit is learning from its MMA counterpart’s playbook under the TKO Group.
September 16, 2022

NBA Legend Scottie Pippen Latest Celebrity To Endorse LIV Golf

The former Chicago Bull is part of LIV’s celebrity marketing campaign.
Drew Brees smiling while wearing hat
December 2, 2022

Drew Brees, PointsBet Pull Off Elaborate Lightning Publicity Stunt

The video racked up over 2 million views in about 12 hours.
Sponsored

How Daily Fantasy Sports Solved NBA Fantasy

The remarkable growth of the #1 Discord sports server in the world.
al michaels and kirk hergstreit
September 15, 2022

Amazon’s Advertising Blitz Ahead Of First ‘Thursday Night Football’

‘Thursday Night Football’ has launched massive marketing takeover ahead of Chiefs-Chargers.
June 21, 2022

NBA Finals Broke Records on Social Media

The NBA closed out the season with a bang on social media, eclipsing 2 billion video plays for a 19% increase over last year.
June 21, 2022

Gallo Winery Could Be New Player For Super Bowl Spots

Anheuser-Busch is giving up Super Bowl alcohol exclusivity for first in decades. NFL sponsor E. & J. Gallo Winery might step up with own commercials in the Big Game.
June 13, 2022

NBA’s Latest Floating Court Hits London’s River Thames

Hennessy continued their global initiative with the NBA by creating a floating court in the River Thames.