• Loading stock data...
Saturday, July 5, 2025

First Half Viewership Spike Has WNBA Optimistic About 2019 And Beyond

Jul 27, 2019; Las Vegas, NV, USA; Team Wilson guard Erica Wheeler (17) celebrates after scoring on a three point shot near the end of the second half of the WNBA All-Star game at Mandalay Bay Events Center. Mandatory Credit: Stephen R. Sylvanie-USA TODAY Sports
WNBA viewership first half 2019
Photo Credit: Stephen R. Sylvanie-USA TODAY Sports

For Christy Hedgpeth, her path to playing basketball began like many kids – via a television. As a child, she remembers watching a college basketball game and realizing that one day, she wanted to play on that stage.

While Hedgpeth’s playing career is now in the past, her current role in women’s basketball is perhaps her most important one yet. As the WNBA’s chief operating officer, she is experiencing first-hand the league’s tremendous growth. As the league is now heading into the second half of its 2019 season, she thinks the WNBA is only scratching the surface for what it can achieve – aided this year by television.

“We believe so wholeheartedly in the potential of the WNBA and we’ve been working really hard and very committed all these years,” said Hedgpeth. “Especially right now, we’re just starting to see the positive signs. They encourage us, and we’ll continue to invest and work really hard to take this league to where we really truly believe it can go.”

READ MORE: Cathy Engelbert on Her Role and the Future of the WNBA

The positive signs that Hedgpeth alludes to come from the WNBA’s broadcast partners. With TV partners such as ESPN, ESPN2, ABC, and most recently CBS Sports Network more heavily promoting and showcasing the league’s games, watching WNBA games is getting easier year-by-year – and it shows in the metrics.

According to Carol Stiff, ESPN’s vice president of programming and acquisitions, ratings are up 31% year-over-year. She attributes this rise to ABC’s relationship with the WNBA, which has been so successful that the channel added more games to its 2019 slate.

To begin the 2019 season, the first three WNBA games averaged 413,000 viewers across ESPN2 and ABC – a 64% increase year-over-year from 2018’s first four games on ESPN2. This rise was particularly evident on June 8, when the Sparks-Lynx contest drew a 0.6 overnight rating – up 200% from last season’s comparable Sparks-Storm matchup.

Stiff also added that across ESPN, ESPN2, and ABC thus far, the WNBA is averaging approximately 318,000 viewers – up from the 243,000 ESPN2 drew in 2018. With the WNBA continuing the US women’s national soccer team’s recent run of success, Stiff believes that the latter’s pursuit of equal pay has helped other female sports attract the attention they deserve.

Said Stiff, “I think there is a lot of energy and enthusiasm on the World Cup and a focus on equality of pay on women’s sports in general. So that could have had a halo effect on the game – I do love seeing some of our NBA greats at the All-Star Game. They continue to come out and watch their local teams.”

Viewership figures for WNBA games on CBS Sports Network were not made available.

Outside of expanding the WNBA’s viewing options, Hedgpeth and the league has been persistent in further diversifying its fanbase. With professional athletes – male and female – being as outspoken as they are, Hedpgeth wants WNBA players to appeal to a younger generation which she believes promotes women empowerment, equality and social consciousness.

Hedgpeth also mentions that the WNBA’s social media presence – particularly on Twitter – has helped players be more visible to fans. It has led to Twitter “takeovers” with the league’s budding stars such as A’ja Wilson, Chiney Ogwumike, and Chelsea Gray, among others.

It has also led to greater exposure for lesser-known WNBA journeywoman such as Erica Wheeler. Before she won MVP at the 2019 All-Star Game in Las Vegas – a first for an undrafted player – the former Rutgers grad wasn’t sure if she’d make it professionally. After graduation, she didn’t receive a single invitation to any WNBA training camp.

While working side jobs, she received an offer to play professionally in Puerto Rico – for $200 a week. Puerto Rico then was followed by trips to Turkey and Brazil before she finally got her first glimpse of the WNBA – a tryout with the Atlanta Dream.

Wheeler then bounced around between the Dream and the New York Liberty before landing with her current team, the Indiana Fever. In February, she signed a two-year deal with Indiana – four years after trying out with the Dream.

READ MORE: Expanded Media Coverage Fuels The WNBA’s Sudden Spike In Fan Engagement

A story like Wheeler’s, Hedgpeth says, is what the WNBA needs to tell fans about. Through developing human-interest content across social media, Hedgpeth believes it gets the league one step closer to connecting with people on a level it hasn’t reached before.

“We truly believe that highlighting players and their stories is naturally going to drive interest in the league,” said Hedgpeth. “We want to continue to drive attendance and drive folks into arenas so that they can experience and connect to the teams and connect to the players.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
Jul 2, 2025; Los Angeles, California, USA; Los Angeles Dodgers two-way player Shohei Ohtani (17) heads to the dugout prior to the first inning against the Chicago White Sox at Dodger Stadium.

MLB Changes Are ‘Showing Great Results’: Former CFO

Big stars playing in major markets “make a real difference.”

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.

Hot Dog Maven George Shea on Chestnut Comeback and Investor Interest

George Shea runs a real estate PR firm and Major League Eating.

Featured Today

Geoffrey Esper Can’t Catch a Break at Nathan’s Hot Dog Eating Contest

“Hot dogs is not one of my favorite competitions of the year.”
June 29, 2025

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.
Seattle Rough & Tumble
June 28, 2025

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.
June 27, 2025

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.

Paramount Settles Trump Suit Ahead of NFL Season, Skydance Merger

The deal likely allows the much larger Skydance merger deal to proceed.
June 24, 2025

Fever vs. Aces Draws 5th-Largest TV Audience of 2025 WNBA Season

ESPN will carry seven more Indiana Fever games this year.
Leo Messi
June 27, 2025

TNT, Club World Cup Ride Messi to Surprisingly Solid Debut Ratings

TNT Sports carries about a third of matches in the U.S.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
June 23, 2025

NBA Finals Game 7 Is Most-Watched Since 2019, but Series Drops 9%

Game 7 drew 16.35 million viewers, the most-watched NBA game since 2019.
June 19, 2025

Pacers Force Game 7, Could Spark Big Ratings Boost for NBA Finals

Game 7 could boost NBA Finals ratings after a slow start this year.
June 17, 2025

Stanley Cup Final Delivers Drama but Struggles for Eyeballs in U.S.

U.S. viewership fell while Canadian audiences for the event rose slightly.
June 17, 2025

Streaming Tops Linear for First Time, Sports Still Key to TV’s Resilience

Streaming hits another critical milestone in an accelerating media transition.