• Loading stock data...
Friday, August 22, 2025
The biggest names in sports media. All in one room. Buy tickets now!

First Half Viewership Spike Has WNBA Optimistic About 2019 And Beyond

Jul 27, 2019; Las Vegas, NV, USA; Team Wilson guard Erica Wheeler (17) celebrates after scoring on a three point shot near the end of the second half of the WNBA All-Star game at Mandalay Bay Events Center. Mandatory Credit: Stephen R. Sylvanie-USA TODAY Sports
WNBA viewership first half 2019
Photo Credit: Stephen R. Sylvanie-USA TODAY Sports

For Christy Hedgpeth, her path to playing basketball began like many kids – via a television. As a child, she remembers watching a college basketball game and realizing that one day, she wanted to play on that stage.

While Hedgpeth’s playing career is now in the past, her current role in women’s basketball is perhaps her most important one yet. As the WNBA’s chief operating officer, she is experiencing first-hand the league’s tremendous growth. As the league is now heading into the second half of its 2019 season, she thinks the WNBA is only scratching the surface for what it can achieve – aided this year by television.

“We believe so wholeheartedly in the potential of the WNBA and we’ve been working really hard and very committed all these years,” said Hedgpeth. “Especially right now, we’re just starting to see the positive signs. They encourage us, and we’ll continue to invest and work really hard to take this league to where we really truly believe it can go.”

READ MORE: Cathy Engelbert on Her Role and the Future of the WNBA

The positive signs that Hedgpeth alludes to come from the WNBA’s broadcast partners. With TV partners such as ESPN, ESPN2, ABC, and most recently CBS Sports Network more heavily promoting and showcasing the league’s games, watching WNBA games is getting easier year-by-year – and it shows in the metrics.

According to Carol Stiff, ESPN’s vice president of programming and acquisitions, ratings are up 31% year-over-year. She attributes this rise to ABC’s relationship with the WNBA, which has been so successful that the channel added more games to its 2019 slate.

To begin the 2019 season, the first three WNBA games averaged 413,000 viewers across ESPN2 and ABC – a 64% increase year-over-year from 2018’s first four games on ESPN2. This rise was particularly evident on June 8, when the Sparks-Lynx contest drew a 0.6 overnight rating – up 200% from last season’s comparable Sparks-Storm matchup.

Stiff also added that across ESPN, ESPN2, and ABC thus far, the WNBA is averaging approximately 318,000 viewers – up from the 243,000 ESPN2 drew in 2018. With the WNBA continuing the US women’s national soccer team’s recent run of success, Stiff believes that the latter’s pursuit of equal pay has helped other female sports attract the attention they deserve.

Said Stiff, “I think there is a lot of energy and enthusiasm on the World Cup and a focus on equality of pay on women’s sports in general. So that could have had a halo effect on the game – I do love seeing some of our NBA greats at the All-Star Game. They continue to come out and watch their local teams.”

Viewership figures for WNBA games on CBS Sports Network were not made available.

Outside of expanding the WNBA’s viewing options, Hedgpeth and the league has been persistent in further diversifying its fanbase. With professional athletes – male and female – being as outspoken as they are, Hedpgeth wants WNBA players to appeal to a younger generation which she believes promotes women empowerment, equality and social consciousness.

Hedgpeth also mentions that the WNBA’s social media presence – particularly on Twitter – has helped players be more visible to fans. It has led to Twitter “takeovers” with the league’s budding stars such as A’ja Wilson, Chiney Ogwumike, and Chelsea Gray, among others.

It has also led to greater exposure for lesser-known WNBA journeywoman such as Erica Wheeler. Before she won MVP at the 2019 All-Star Game in Las Vegas – a first for an undrafted player – the former Rutgers grad wasn’t sure if she’d make it professionally. After graduation, she didn’t receive a single invitation to any WNBA training camp.

While working side jobs, she received an offer to play professionally in Puerto Rico – for $200 a week. Puerto Rico then was followed by trips to Turkey and Brazil before she finally got her first glimpse of the WNBA – a tryout with the Atlanta Dream.

Wheeler then bounced around between the Dream and the New York Liberty before landing with her current team, the Indiana Fever. In February, she signed a two-year deal with Indiana – four years after trying out with the Dream.

READ MORE: Expanded Media Coverage Fuels The WNBA’s Sudden Spike In Fan Engagement

A story like Wheeler’s, Hedgpeth says, is what the WNBA needs to tell fans about. Through developing human-interest content across social media, Hedgpeth believes it gets the league one step closer to connecting with people on a level it hasn’t reached before.

“We truly believe that highlighting players and their stories is naturally going to drive interest in the league,” said Hedgpeth. “We want to continue to drive attendance and drive folks into arenas so that they can experience and connect to the teams and connect to the players.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Malik Beasley

Malik Beasley Could Still Be Charged in Gambling Probe Despite Feds Dropping..

Beasley’s lawyer is hoping his client can return to the NBA.
Oct 2, 2024; Rosemont, IL, USA; Big Ten commissioner Tony Petitti speaks with the media during the 2024 Big Ten Women’s Basketball media day at Donald E. Stephens Convention Center.

‘Not Ready to Jump In’: Power 4 Commissioners Aren’t Sold on PE

Top leaders in college sports have yet to see a satisfactory proposal.
Nov 23, 2024; Minneapolis, Minnesota, USA; Penn State Nittany Lions head coach James Franklin looks at quarterback Drew Allar (15) during the first quarter against the Minnesota Golden Gophers at Huntington Bank Stadium.

Private Equity Enters College Sports—Without the Equity

As college football starts, lending agreements have become PE’s best way in.
Jul 13, 2025; Atlanta, GA, USA; MLB Commissioner Rob Manfred announces the pick for the Athletics pick during the MLB Draft at The Coca-Cola Roxy.

MLB Confident New Rights Will Exceed $550M ESPN Deal

MLB would redistribute rights forfeited by ESPN back in February.

Featured Today

Sep 8, 2024; East Rutherford, New Jersey, USA; New York Giants running back Eric Gray (20) returns a kickoff against the Minnesota Vikings during the first half at MetLife Stadium.

‘Fauxbacks’ Throw Back to a Retro Uniform That Never Existed

Many throwback jerseys are brand-new designs or “Franken-Unis.”
August 17, 2025

‘Labubu Gang’: The Creepy-Cute Dolls Sweeping Pro Sports

The creepy-cute doll is the hottest collectible—and fashion statement.
Middle Tennessee wide receiver Cam'ron Lacy (86) catches a pass and carries the ball during the season final home football game against New Mexico State on Saturday, Nov. 23, 2024.
August 15, 2025

How Middle Tennessee State Added $668,000 to Its NIL Budget

The Blue Raiders are creating a new blueprint for cutting costs.
Bridgewater American 12U Little League player Micah Poulter holds a District 7 pin during a send-off rally to the New England regional tournament in Bristol, Connecticut, from Legion Field on Friday, August 2, 2024.
August 14, 2025

Inside the Little League World Series Pin Trade

The rare little collectibles fuel a frenzy in Williamsport each summer.

Fox Enters Streaming Wars With Leaner, Sports-Heavy Approach

A different strategy marks the arrival of the network’s streaming service.
August 20, 2025

Bundesliga Bets on YouTube Creators for Live U.K. Game Streams

Bundesliga is the top German soccer league.
HAPPY GILMORE 2. (L to R) Quin Stiller as Will Zalatoris Caddie, Will Zalatoris as Himself, Benito Antonio Martínez Ocasio as Oscar Mejias and Adam Sandler as Happy Gilmore in Happy Gilmore2.
August 21, 2025

‘Happy Gilmore 2’ Becomes Netflix’s Most-Watched U.S. Movie Debut

The Adam Sandler, golf-themed movie sets more streaming records.
Sponsored

Building A Pro League From Scratch

Front Office Sports and Gainbridge® spotlight what it takes to build a professional women’s soccer league.
Jey Uso and Pat McAfee look at each other after Uso’s win Saturday, Feb. 1, 2025, during the WWE Royal Rumble at Lucas Oil Stadium in Indianapolis.
August 20, 2025

WWE Will Leave Peacock for ESPN 6 Months Early

Peacock’s final show will be “Clash in Paris” on Aug. 31.
August 20, 2025

NFL Preseason Games Are Popping Up on YouTube’s Sunday Ticket

The $2 billion out-of-market package covers only the regular season.
August 20, 2025

Inside ESPN’s ‘Industry Shaping’ DTC Plan, What’s at Stake

Many bundle offers and opaque metrics mark the high-profile launch.
Kyle Busch talks with Nexstar Media Group, Wednesday February 14, 2024 during Daytona 500 Media Day at Daytona International Speedway
August 19, 2025

$6.2B Nexstar-Tegna Deal Could Create Local Sports Juggernaut

CW parent company Nexstar looks to acquire its rival in a major deal.