Saturday December 9, 2023

WNBA, Teams Valued At $1B Following Capital Raise

  • The WNBA and its teams are now valued at $1 billion following a historic capital raise that closed at $75 million.
  • The league billed the raise as the biggest ever for a “women’s sports property.”
Mary Holt-USA TODAY/Design: Alex Brooks
Copy Link
Link Copied
Link Copied

The WNBA and its teams are now valued at $1 billion following a historic capital raise of $75 million, a source with knowledge of the investment’s impact told Front Office Sports.

The league billed the raise as the biggest ever for a “women’s sports property.” It includes a roster of A-list investors from the basketball community, as well as the worlds of business and politics. 

The funds will go toward “human capital and operational optimization,” marketing and growing the fanbase, merchandise strategy, and the globalization of the league.

  • Part of the raise was a “significant equity investment” from Nike.
  • Investors with NBA and WNBA ties include Joe and Clara Wu Tsai, Pau Gasol, and Swin Cash.
  • Other investors include former U.S. Secretary of State Condoleezza Rice and Laurene Powell Jobs.

The news follows a 2021 season that saw major growth — regular-season ratings were up 49% over 2020, per ESPN. The league earns about $25 million a year in media rights — a fraction of the NBA’s revenue.

Player Experience

While the WNBA has made major strides in recent years with investing in players, criticism over salaries and resources continue.

Player salaries won’t grow immediately as a result of the raise, and neither will access to charter flights, WNBA commissioner Cathy Engelbert said. Right now, the funds will give the WNBA more resources that “elevate players in the marketplace.”

Copy Link
Link Copied
Link Copied

What to Read

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.

Women’s Sports Revenue Set to Hit $1B In 2024

A new report predicts record revenue in 2024.
podcast thumbnail mobile
Front Office Sports Today

Golf World in Chaos After Jon Rahm Joins LIV


Featured Today

Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin’s interaction with the player behind lawsuit.
LSU Lady Tigers head coach Kim Mulkey reacts against the Iowa Hawkeyes during the NCAA Womens Basketball Final Four National Championship at American Airlines Center.
November 6, 2023

Who Is The Highest-Paid Women’s College Basketball Coach?

LSU rewarded Kim Mulkey after winning a national title after her second year leading the program.
The Pac-12’s Collapse Will Have Ripple Effects on College Basketball.
November 6, 2023

The Pac-12’s Collapse Will Have Ripple Effects on College Basketball

The existing Pac-12 host a college basketball season for the last time.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple Locations
Multiple Locations
Creative Artists Agency
Multiple Locations
The swoosh logo at Nike Eugene.

Nike Misses Revenue Wall Street’s Projections, But Company’s Stock Soar

The company offset the shortfall by exceeding expectations in earnings per share.
June 30, 2023

Nike To Revive Kobe Signature Shoe Line

Late HOFer will again be the center of a signature shoe line.
The PGA Tour and PIF have a self-imposed Dec. 31 deadline to finalize their golf merger.
August 7, 2023

Saudi Arabia’s PIF Aims Higher With Launch of Sports-Focused Investment Company

The PIF has launched a new company, SRJ Sports Investments.

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
At Dick's Sporting Goods in Fairless Hills, Store Administrative Assistant Christine Vandfermay, of Philadelphia, restocks some Philadelphia Eagles items.
May 23, 2023

Dick’s Sporting Goods Sees Modest Growth, Less Foot Traffic

Dick’s Sporting Goods saw a 5.3% increase in net sales in Q1.
Hellen Obiri of Kenya crosses the finish line to win the women's division at the 2023 Boston Marathon.
May 16, 2023

On Wants More Star Power, Visibility for Next Growth Phase

On is looking to grow through tennis and other verticals.
May 11, 2023

Topgolf Callaway Lowers Sales Expectations

Callaway cut its profit forecast for this year.
May 10, 2023

Endeavor Posts Record Quarter Amid UFC-WWE Merger Plans

Endeavor bought WWE in April, it also sold its IMG for $1.25B.