• Loading stock data...
Sunday, June 23, 2024

WNBA Starts New Season As League Looks to Push Growth

  • League coming off of record viewership numbers in 2022.
  • Teams starting to find new identities, rivalries.
Wendell Cruz-USA TODAY Sports

The WNBA season tips off this weekend — and the league is looking to capitalize on the growing interest in women’s sports from mainstream fans and media outlets.

Four games get the action started Friday night before a total of five more on Saturday and Sunday, while a new WNBA app is streaming 12 games for free during the first two weekends of the season after the league enjoyed record viewership in 2022. 

Six of the weekend’s contests will count toward the Commissioner’s Cup — the league’s season-long competition that commissioner Cathy Engelbert believes will generate more revenue for the WNBA.

The Las Vegas Aces, who won last year’s Commissioner’s Cup and an extra $30,000 per player, will be without coach Becky Hammon, who was suspended for the first two games of the season after a controversial player-mistreatment issue. The defending champions became the first team to open its own practice facility.

On Friday, Brittney Griner returns for her first Phoenix Mercury game after being freed from imprisonment in Russia, while a new star arrives in former South Carolina standout Aliyah Boston. 

Boston was selected No. 1 overall by the Indiana Fever in the 2023 WNBA Draft — an edition that posted the event’s best viewership since 2004. 

The league may consider expansion after last weekend’s sellout of a preseason game in Toronto, which alleviates the WNBA’s roster problem.

Several recent high draft picks were cut during final roster decisions, including 2021 No. 1 pick Charli Collier of the Dallas Wings. WNBA teams’ 12-person roster size is becoming a point of contention for some players, with many calling for the league to expand rosters to 14 players.

“A whole league is training at home,” L.A. Sparks star Nneka Ogwumike tweeted this week.

Copy Link
Link Copied
Link Copied

What to Read

Clark vs. Reese: Priciest WNBA Game Set for Record-Breaking Viewership

Ticket pricing has already set a league record, while viewership expectations are lofty.

Aces Sell Out Regular-Season Home Games in WNBA First

The Aces’ slow start continues to have no impact on the box office. 

New Koch Stake Values Nets, Liberty Parent at $6 Billion

The Koch family is well known for its conservative political donations.

Caitlin Clark Continues to be Enormous Box Office for the WNBA

Sunday’s Fever-Sky game was the most-watched WNBA broadcast in 23 years.
podcast thumbnail mobile
Front Office Sports Today

How Women’s Sports Media is Charting Its Own Path


Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.
June 20, 2024

MLB’s Rickwood Game Plans Change Significantly After Passing of Mays

The special-event game at the historic Negro League park follows the death of the iconic Willie Mays.
June 20, 2024

Women’s PGA Championship Tees Off With a Big Investment, Record Purse

The Women’s PGA Championship teed off Thursday.

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
June 19, 2024

U.S. Hosts Copa América: A Milestone in Soccer’s Oldest Tournament

The U.S. hosting of the tournament follows a larger partnership between two major soccer federations.
June 18, 2024

Euro 2024 Kicks Off With Record Demand and Streaming Issues

Ten German cities are hosting matches this month.
June 18, 2024

MLB Attendance Continues to Trend Up in the Pitch Clock Era

The pitch clock has helped spike attendance numbers the past two seasons.
June 17, 2024

Spring Football’s Future: UFL’s Mixed Results, Ambitious Changes Ahead

“You really need deep pockets,” former XFL commissioner Oliver Luck tells ‘Front Office Sports.’