Friday, July 24, 2026

Why One WNBA GM Left for Unrivaled

Clare Duwelius is leaving Minnesota after 11 seasons to steer Lynx star Napheesa Collier’s new 3-on-3 league.

Oct 18, 2024; Minneapolis, Minnesota, USA; Minnesota Lynx forward Napheesa Collier (24) shoots over New York Liberty forward Breanna Stewart (30) during the first half of game four of the 2024 WNBA Finals at Target Center.
Matt Krohn-Imagn Images

General manager Clare Duwelius helped bring the Minnesota Lynx back to the WNBA Finals for the first time since 2017, and watched her team of 11 years fall in heartbreaking Game 5 overtime to the Liberty.

She had casually expressed interest in her star player Napheesa Collier’s 3-on-3 league Unrivaled, tipping off in January, but it wasn’t until after the season that things got “real.” She spoke more with Unrivaled president Alex Bazzell, Collier’s husband, about a role that could combine operations and being a GM.

“Having a unique position in a different league, I think it was just the right time for me and a perfect fit,” Duwelius tells Front Office Sports.

Unrivaled announced Monday that Duwelius will be the league’s first EVP and GM, three weeks and a day after the WNBA season ended. “We are thrilled to welcome Clare Duwelius as a critical piece of our league. Her track record and proven excellency speak for themselves, and she brings years of unparalleled experience from a storied and successful franchise,” league commissioner Micky Lawler said in a statement marking the announcement.

While Duwelius says she’s “so, so grateful” for her time in Minnesota, she was ready for “a new challenge.”

“Obviously it’s going to be all hands on deck getting this league up and off the ground, and being involved in the details and having my fingerprints on how it comes to life was really enticing to me,” Duwelius says.

Duwelius wasn’t the only departure from the Lynx staff announced Monday. Assistant coach Katie Smith also announced her move to be an assistant coach at her alma mater, Ohio State. Both Duwelius and Smith opted to leave the WNBA rather than pursue openings within the league, of which there are many. Minnesota is one of three teams without a GM.

Duwelius says she’s proud to see others get those opportunities in the WNBA, but the “innovative” new league won her over. She’s especially excited about Unrivaled’s commitment to the player experience—the league says it will give the highest average salaries in women’s sports, pulled in a massive media partner in TNT, and is building its own facility in Miami with spaces for training, childcare, and content creation. For some players, Unrivaled will offer better facilities than their WNBA teams. Duwelius says the new league’s level of professionalism “will probably bleed into” upcoming WNBA CBA negotiations.

Unrivaled announced two weeks ago that it would expand its roster from 30 to 36 players because it’s already exceeded its financial projections. Duwelius says Bazzell has spearheaded all player acquisition conversations, but he has been “super gracious” and “bouncing ideas back and forth” with her to determine the final spots. WNBA stars, including Breanna Stewart, Kelsey Plum, and Aliyah Boston, are signed up to play. And as of Thursday, four are yet to be announced. 

“This was just a super exciting opportunity where you get to see where all of the hype around women’s basketball is being displayed in a different, fun, new format,” Duwelius says. “And the best thing that kind of put me over the edge in terms of making my decision to come to Unrivaled was I’m still surrounded by the best players in the world.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

CBS sportscaster and former NFL quarterback Tony Romo chats with the media Tuesday, June 27, 2023 during the OSF Children's Hospital of Illinois Championship & Pro-Am at Metamora Fields Golf Club.
Breaking

Tony Romo Arrested for OWI in Milwaukee

The CBS NFL analyst is due in court on Sept. 21.

WNBA Union Leaders Sidestep Cathy Engelbert Questions 

Engelbert will speak at a press conference Saturday.
Feb 7, 2019; Spokane, WA, USA; ESPN personality Neil Everett looks on during a game between the San Francisco Dons and Gonzaga Bulldogs in the second half at McCarthey Athletic Center. The Bulldogs won 92-62. Mandatory Credit: James Snook-USA TODAY Sports
Opinion

Is This the Cruel New Reality of Sports Media Layoffs?

Layoffs in Portland and Bristol this week were especially cold-blooded.
Apr 18, 2026; Los Angeles, California, USA; Los Angeles Lakers forward LeBron James (23) reacts against the Houston Rockets during game one of the first round of the 2026 NBA Playoffs at Crypto.com Arena. Mandatory Credit: Kirby Lee-Imagn Images

LeBron James to Sign With 76ers

James will join the fourth team of his NBA career.
podcast thumbnail mobile
Front Office Sports Today

7/24/26 – Mark Cuban Buys Into A’s, Raiders Sign Mendoza, Sophie Cunningham’s Meteoric Rise

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.

18-Game NFL Season On Hold After Super Bowl LXII Date Set

Nearly two years after awarding the game, the NFL sets a date.
Apr 1, 2026; Phoenix, Arizona, USA; Detroit Tigers pitcher Tarik Skubal in the fifth inning against the Arizona Diamondbacks at Chase Field. Mandatory Credit: Mark J. Rebilas-Imagn Images
July 24, 2026

Tarik Skubal Makes Plea to Stay in Detroit Ahead of Trade Deadline

Skubal could make his final home start for Detroit on Friday.
Men BMX Park Final, X Games
July 24, 2026

What ‘X Games Has That Everybody Wants’: A Young Audience

Founder athletes including Chloe Kim and Eileen Gu have equity in the business.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
July 24, 2026

After $9.6 Billion Seahawks Sale, Which NFL Team Is Next?

NFL owners aren’t rushing to sell despite soaring values.
Jul 9, 2026; Phoenix, Arizona, USA; Indiana Fever guard Sophie Cunningham (8) against the Phoenix Mercury at Mortgage Matchup Center. Mandatory Credit: Mark J. Rebilas-Imagn Images
July 24, 2026

Sophie Cunningham’s Unlikely Path to WNBA Stardom

The reserve guard has become one of the WNBA’s most famous players.
Apr 12, 2026; Los Angeles, California; Los Angeles Lakers forward LeBron James (23) reacts in the first half against the Utah Jazz at Crypto.com Arena. Mandatory Credit: Kirby Lee-Imagn Images
July 23, 2026

LeBron’s Free Agency Continues to Stall NBA Offseason

James’s ongoing free agency has lasted longer than his previous three combined.
Los Angeles Sparks's Kelsey Plum (10) guards Las Vegas Aces' A’ja Wilson (22) on Saturday, July 19, 2025, during the WNBA All-Star Game at Gainbridge Fieldhouse in Indianapolis.
July 23, 2026

WNBA All-Star Game Ticket Prices Exceed $200, Sellout Expected

SeatGeek is seeing order volume three times higher compared to last year.