Thursday, July 30, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Why One WNBA GM Left for Unrivaled

Clare Duwelius is leaving Minnesota after 11 seasons to steer Lynx star Napheesa Collier’s new 3-on-3 league.

Oct 18, 2024; Minneapolis, Minnesota, USA; Minnesota Lynx forward Napheesa Collier (24) shoots over New York Liberty forward Breanna Stewart (30) during the first half of game four of the 2024 WNBA Finals at Target Center.
Matt Krohn-Imagn Images

General manager Clare Duwelius helped bring the Minnesota Lynx back to the WNBA Finals for the first time since 2017, and watched her team of 11 years fall in heartbreaking Game 5 overtime to the Liberty.

She had casually expressed interest in her star player Napheesa Collier’s 3-on-3 league Unrivaled, tipping off in January, but it wasn’t until after the season that things got “real.” She spoke more with Unrivaled president Alex Bazzell, Collier’s husband, about a role that could combine operations and being a GM.

“Having a unique position in a different league, I think it was just the right time for me and a perfect fit,” Duwelius tells Front Office Sports.

Unrivaled announced Monday that Duwelius will be the league’s first EVP and GM, three weeks and a day after the WNBA season ended. “We are thrilled to welcome Clare Duwelius as a critical piece of our league. Her track record and proven excellency speak for themselves, and she brings years of unparalleled experience from a storied and successful franchise,” league commissioner Micky Lawler said in a statement marking the announcement.

While Duwelius says she’s “so, so grateful” for her time in Minnesota, she was ready for “a new challenge.”

“Obviously it’s going to be all hands on deck getting this league up and off the ground, and being involved in the details and having my fingerprints on how it comes to life was really enticing to me,” Duwelius says.

Duwelius wasn’t the only departure from the Lynx staff announced Monday. Assistant coach Katie Smith also announced her move to be an assistant coach at her alma mater, Ohio State. Both Duwelius and Smith opted to leave the WNBA rather than pursue openings within the league, of which there are many. Minnesota is one of three teams without a GM.

Duwelius says she’s proud to see others get those opportunities in the WNBA, but the “innovative” new league won her over. She’s especially excited about Unrivaled’s commitment to the player experience—the league says it will give the highest average salaries in women’s sports, pulled in a massive media partner in TNT, and is building its own facility in Miami with spaces for training, childcare, and content creation. For some players, Unrivaled will offer better facilities than their WNBA teams. Duwelius says the new league’s level of professionalism “will probably bleed into” upcoming WNBA CBA negotiations.

Unrivaled announced two weeks ago that it would expand its roster from 30 to 36 players because it’s already exceeded its financial projections. Duwelius says Bazzell has spearheaded all player acquisition conversations, but he has been “super gracious” and “bouncing ideas back and forth” with her to determine the final spots. WNBA stars, including Breanna Stewart, Kelsey Plum, and Aliyah Boston, are signed up to play. And as of Thursday, four are yet to be announced. 

“This was just a super exciting opportunity where you get to see where all of the hype around women’s basketball is being displayed in a different, fun, new format,” Duwelius says. “And the best thing that kind of put me over the edge in terms of making my decision to come to Unrivaled was I’m still surrounded by the best players in the world.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 28, 2026; Seattle, Washington, USA; Fan hold a Indiana Fever guard Sophie Cunningham (8) (not pictured) sign during the first half between the Seattle Storm and the Indiana Fever at Climate Pledge Arena. Mandatory Credit: Steven Bisig-Imagn Images
First at FOS

Storm Apologize for Owner Comments to Sophie Cunningham Fans

The fans held a sign thanking Cunningham “for speaking up for girls.”

Soccer Erupts Over Infantino’s Sudden Plan to Sell World Cup

Three confederations oppose the plan or how FIFA surprised them with it.

How Selling Stakes in World Cup Would Change Soccer

FIFA wants investors to own roughly 20% of a new commercial engine.

Yankees, Knicks Ditch Gotham App for DAZN Deal

Yankees, Knicks, Nets, Rangers, Devils, Islanders, and Sabres all head to DAZN.
podcast thumbnail mobile
Front Office Sports Today

7/29/26 – FIFA’s $20B Profit Machine, Record NCAA Jersey Patch Deals, LIV Golf Cancels Another Event

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Exclusive

NFL Flag Championship Sees Highest Rating Yet

In its third year, the NFL Flag Championships delivered record viewership.
Jan 11, 2026; Philadelphia, PA, USA; Philadelphia Eagles defensive tackle Jalen Carter (98) against the San Francisco 49ers in an NFC Wild Card Round game at Lincoln Financial Field.
July 29, 2026

Record Salary Cap Pushes NFL Contracts to New Highs

Historic contracts continue to show the league’s deep pockets.
Jul 11, 2026; Las Vegas, Nevada, USA; UFC president Dana White during UFC 329 at T-Mobile Arena. Mandatory Credit: Mark J. Rebilas-Imagn Images
July 29, 2026

Zuffa Boxing’s Business Model Is Already Shifting

Shakur Stevenson is the promotion’s latest star seeking to box non-Zuffa fighters.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses the launch of Champions Fund and how he navigated the business world after football
Formula One F1 - Hungarian Grand Prix - Hungaroring, Budapest, Hungary - July 26, 2026 Red Bull's Isack Hadjar in action during the race REUTERS/Marton Monus
July 29, 2026

F1 Will Shift Season Finale to Europe if Middle East War Continues

F1 also confirmed that the final race will not be in the U.S.
CJ Kirst (#15) of the Philadelphia Waterdogs during the 2026 PLL Regular Season, The Week 10 match up of The Philadelphia Waterdogs and The New York Atlas at Peter Barton Lacrosse Stadium, Denver, Colorado. On Friday, July 24th, 2026
July 29, 2026

PLL Takes Page From NHL With 4-Team International Tournament

The league hopes to replicate the success of recent blockbuster international events.
Shaq Dunkman League
July 28, 2026

Could Shaq’s Dunkman League Revive the NBA Slam Dunk Contest?

The dunking league is hopeful to eventually work with the NBA.
Aug 22, 2025; Detroit, Michigan, USA; Fans gather at the 15th tee during the quarterfinals of the LIV Golf Michigan Team Championship at The Cardinal at Saint John's Resort. Mandatory Credit: Aaron Doster-Imagn Images
July 28, 2026

LIV Golf to Cancel $40M Season Finale in Michigan

LIV Michigan had been scheduled for Aug. 27–30.