Last year, the WNBA and Twitter made history signing a three-year deal that made the WNBA the first professional women’s sport to be live streamed on the platform.
This year, the league is back on the platform in year two of the deal after seeing positive feedback and results from year one.
During its inaugural season on Twitter, the WNBA averaged 613,000 unique viewers per game over the course of its 20-game schedule. That number is higher than what last year’s full five-game WNBA Finals averaged, pulling in 559,000 viewers across ESPN, ESPN2, and ABC.
As for live content on the platform, WNBA games are just part of Twitter’s strategy when it comes to streaming live sports and sports-related shows, a strategy that is going to play a more major role over the course of 2018 with the company announcing deals with everyone from Bleacher Report and Barstool Sports to ESPN and MLS.