Over the course of the 20 games, each WNBA team will appear twice and both parties are hoping to see similar if not better numbers.

As part of the original agreement, the WNBA was placed in Twitter’s Amplify program, allowing the league to monetize up to 40 highlight packages a week on the platform.

As for the growth of the WNBA going forward, NBA Commissioner Adam Silver sees making sure young women and girls are interested in the sport as a key to success in the future.