• Loading stock data...
Sunday, December 15, 2024

WNBA Champ Takes Electra to New Heights

  • WNBA champion Fran Harris launched Electra Beverages in 2020.
  • Thanks in part to the TV series “Shark Tank,” the company has been on the rise.
Electra Beverages/Design: Alex Brooks

Thanks in part to “Shark Tank,” Electra Beverages is swimming in cash. 

WNBA champion and former ESPN announcer Fran Harris launched Electra in the fall of 2020, and the company has been on the rise ever since. 

Electra is a 60-calorie sports drink free of artificial colors and potentially hazardous ingredients, and it has an abundance of vitamins, minerals, electrolytes, antioxidants, and amino acids. 

Harris launched Electra due to frustration with products in the $24 billion sports drink market that contain too much sugar and too many calories.

“It’s safe to say I’ve consumed a lot of hydration and sports drinks, and I can tell you without a doubt that everyday athletes, hustlers, and doers, what they’re looking for, Electra delivers on every single one of those,” Harris told “Shark Tank” investors. 

Before her appearance on the show, Harris raised $40,000 through crowdfunding service Wefunder, becoming the first woman to independently launch a major sports drink brand.

Harris expects Electra to reach $30 million in sales in the next three years. The company will be donating 10% of its 2021 revenue to STEM and financial literacy programs in underserved communities and to support food and water insecurity initiatives.

“Shark” Barbara Corcoran took a 30% stake in Electra for a $100,000 investment and a $250,000 line of credit, contingent on Harris signing at least one of the sports hall-of-famers she said was ready to promote the company’s beverages.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 21, 2024; Columbus, Ohio, USA; Marshall Thundering Herd running back Ethan Payne (28) dives in for the touchdown during the first quarter against the Ohio State Buckeyes at Ohio Stadium. Mandatory

Portal-Depleted Marshall Bows Out of Independence Bowl

Louisiana Tech (5–7) will take Marshall’s place.
Indiana Fever forward Aliyah Boston (7) celebrates with Indiana Fever guard Caitlin Clark (22) altering recording a triple-double Wednesday, Sept. 4, 2024, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Los Angeles Sparks, 93-86.

The Meteoric Rise of Women’s Basketball in 2024

The business of women’s basketball exploded this year.
Dec 7, 2024; Washington, District of Columbia, USA; Washington Wizards guard Jordan Poole (13) reacts after the final horn against the Denver Nuggets at Capital One Arena.

Capitals, Wizards Owner Monumental Aims to Drive ‘Downtown D.C.’s Comeback’

Monumental Sports, which owns the Wizards, is ready to anchor a D.C. comeback.
Caitlin Clark

Caitlin Clark Is Next Up for Taylor Swift With the Eras Tour..

Swift told Clark she and Travis Kelce want to watch the Fever.

Featured Today

Michigan signee Bryce Underwood smiles during national signing day at Belleville High School in Belleville on Wednesday, Dec. 4, 2024.

Reader Mailbag: Is the NIL Era Out of Control?

Readers had a lot to say about Ellison and the NIL era.
December 13, 2024

The Top-Secret Operation to Create the Army-Navy Football Uniforms

The two-year process includes dozens of employees, NDAs, and military historians.
Nov 2, 2024; Denver, Colorado, USA; Detailed view of a Wilson NBA basketball held by a referee during the second half between the Utah Jazz against the Denver Nuggets at Ball Arena
December 9, 2024

‘Obvious Weak Point’: Refs Remain an NBA Gambling Concern

A season after Jontay Porter, the biggest risk may not be players.
Nov 2, 2024; Ann Arbor, Michigan, USA; Michigan Wolverines cheerleader runs with a flag before the game against the Oregon Ducks at Michigan Stadium.
opinion
December 7, 2024

College Football’s Billionaire Backer Era Begins

Is this the new normal in CFB recruiting?
De'Vondre Campbell

49ers Set to Cut Starter for Refusing to Enter Game: ‘Stupid’ and..

De’Vondre Campbell refused to re-enter the game Thursday night.
Dec 4, 2024; Miami, Florida, USA; Miami Heat forward Jimmy Butler (22) looks to pass against Los Angeles Lakers forward LeBron James (23) in the first half at Kaseya Center.
December 11, 2024

Heat Open to Jimmy Butler Trades, but Here’s Why Deal Will Be..

The Heat are reportedly “open” to hearing trade offers for Butler.
Jul 24, 2024; Bronx, New York, USA; New York Yankees right fielder Juan Soto (22) flips his bat after hitting a solo home run against the New York Mets during the third inning at Yankee Stadium.
December 12, 2024

The Biggest Athlete Contracts Signed in 2024

Juan Soto and Jayson Tatum inked the biggest deals.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Aaron Rodgers
December 9, 2024

A Jets–Aaron Rodgers Divorce Could Get Expensive

The Jets could end up with $49 million or more in dead money.
December 8, 2024

Juan Soto Agrees to Groundbreaking $765 Million Mets Deal

Unlike Ohtani’s Dodgers deal, the Soto contract reportedly contains no deferred money.
Oct 26, 2024; Los Angeles, California, USA; New York Yankees outfielder Juan Soto (22) reacts after hitting a home run against the Los Angeles Dodgers in the third inning for game two of the 2024 MLB World Series at Dodger Stadium.
December 8, 2024

Juan Soto’s $700M Question Looms Over MLB Winter Meetings

Soto, Hall of Fame picks, and the draft lottery highlight the gathering.
Luis Severino
December 5, 2024

Mere $67 Million for Pitcher Is Largest Deal in A’s History 

Severino had a strong season with the Mets after a tough 2023.