Saturday, October 31, 2026

WNBA Smashes Ratings Record With Competitive All-Star Game

  • It beat the previous All-Star ratings record by roughly two million viewers. 
  • The game was the most-watched WNBA game on any ESPN network.
Syndication: Arizona Republic

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The WNBA’s hot streak continues into its Olympic break. 

Saturday’s All-Star Game in Phoenix between Team USA and Team WNBA drew a record 3.44 million viewers, more than double the previous mark of 1.44, which was set in 2003 when the game took place at Madison Square Garden. 

The game’s rating is the most-watched WNBA event on any ESPN network and the third-most-watched WNBA game ever, with the top two coming on the league’s debut weekend in 1997, according to Sports Media Watch.

The game was unusually compelling by all-star standards, as a Team WNBA led by non-Olympians took on the U.S. national team. Arike Ogunbowale, who has said she withdrew her name from the USA team pool because she wouldn’t be selected over “politics,” led Team WNBA with 34 points in a 117–109 win. Team WNBA also had the novelty of Caitlin Clark—another Olympic snub—and Angel Reese playing together.

Before this season, the WNBA had not hit the one million viewership mark in 16 years, according to Sports Media Watch. Now it hits seven-figure numbers regularly. 

The blockbuster ratings come on the heels of the NBA agreeing to media-rights deals reportedly worth $2.2 billion over 11 years for the WNBA. Despite being a record for the league, both the WNPBA and former standouts such as Cheryl Miller, who coached Team WNBA, have blasted the deal compared to the $76 billion the NBA got from its new package. 

With the Paris Olympics starting Wednesday, the league is now on hiatus until Aug. 15. 

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Downtown Moncton Garden Inn

Canadian Hotel Strikes Gold With Parking Garage Hockey Rink

Youth hockey teams are booking years in advance.
Josh Kushner attends the annual Allen and Co. Sun Valley Media and Technology Conference at the Sun Valley Resort in Sun Valley, Idaho, U.S., July 10, 2026.
Exclusive

Josh Kushner, Bob Iger Shopping Lakers Stakes Starting at $250M

Sources tell FOS there has been massive interest in minority stakes.

Brett Yormark to Step Down As Big 12 Commissioner

Yormark stabilized the conference through realignment and secured major deals.
Oct 29, 2026; Atlanta, Georgia, USA; Atlanta Dream guard Jordin Canada (3) celebrates with fans after a victory over the Golden State Valkyries in game six of the 2026 WNBA Finals at State Farm Arena.
First at FOS

WNBA ‘Assessing’ Possibility of Prediction Market Deals

The NBA announced partnerships with Kalshi and Polymarket this week.
podcast thumbnail mobile
Front Office Sports Today

10/30/26 – First WNBA Game 7, Utah Targets Kalshi Founders, Cowboys Cheerleaders Unionize

0:00

Featured Today

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.
Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match
October 21, 2026

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
ernie johnson

Ernie Johnson Wants ‘Inside the NBA’ to Continue Without Him

Johnson said he doesn’t want to be “blamed” for ending the show.
Nadia DeMarinis/FOS
October 29, 2026

Brian Kelly Not Closing Door on Return to Coaching

Kelly tells FOS he’s willing to listen about a return to the sidelines.
October 29, 2026

NFL’s International Games Surge As Pregame Show Ratings Slip

NFL Network has one more Sunday morning game this season.
Sponsored

How the New York Yankees Stay Game-Ready with Sage Intacct

See how Sage Intacct helps the Yankees streamline finances and plan for the future.
October 29, 2026

Skydance Shakes Up CBS, TNT Sports C-Suites After Takeover

Skydance is beginning to remake CBS and TNT.
Milwaukee Brewers right fielder Sal Frelick (10) watches his RBI double during the fifth inning of Game 3 of the World Series against the Tampa Bay Rays Monday, Oct. 26, 2026 at Tropicana Field in St. Petersburg, Florida.
October 29, 2026

Why Fox Downplayed World Series Game 3 Ratings

A Brewers rout and the sports equinox drove viewership far lower.
October 28, 2026

McAfee Details FBI ‘GameDay’ Guidance After Kirk Shooting

He confirmed an FOS story that FBI protected him from assassination attempts.
Apr 3, 2026; Indianapolis, IN, USA; Ernie Johnson looks on during a practice session ahead of the Final Four of the men's 2026 NCAA Tournament at Lucas Oil Stadium.
October 28, 2026

Ernie Johnson Leaving ‘Inside the NBA’ After 37 Years

He’ll still be around for March Madness and other projects for TNT and CBS.