Tuesday, August 4, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

WNBA Smashes Ratings Record With Competitive All-Star Game

  • It beat the previous All-Star ratings record by roughly two million viewers. 
  • The game was the most-watched WNBA game on any ESPN network.
Syndication: Arizona Republic

The WNBA’s hot streak continues into its Olympic break. 

Saturday’s All-Star Game in Phoenix between Team USA and Team WNBA drew a record 3.44 million viewers, more than double the previous mark of 1.44, which was set in 2003 when the game took place at Madison Square Garden. 

The game’s rating is the most-watched WNBA event on any ESPN network and the third-most-watched WNBA game ever, with the top two coming on the league’s debut weekend in 1997, according to Sports Media Watch.

The game was unusually compelling by all-star standards, as a Team WNBA led by non-Olympians took on the U.S. national team. Arike Ogunbowale, who has said she withdrew her name from the USA team pool because she wouldn’t be selected over “politics,” led Team WNBA with 34 points in a 117–109 win. Team WNBA also had the novelty of Caitlin Clark—another Olympic snub—and Angel Reese playing together.

Before this season, the WNBA had not hit the one million viewership mark in 16 years, according to Sports Media Watch. Now it hits seven-figure numbers regularly. 

The blockbuster ratings come on the heels of the NBA agreeing to media-rights deals reportedly worth $2.2 billion over 11 years for the WNBA. Despite being a record for the league, both the WNPBA and former standouts such as Cheryl Miller, who coached Team WNBA, have blasted the deal compared to the $76 billion the NBA got from its new package. 

With the Paris Olympics starting Wednesday, the league is now on hiatus until Aug. 15. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Huddle in the Hamptons

Why Investors Want to Bring Athletes Into Ownership Groups

LeBron James and Tom Brady have ownership stakes in multiple sports teams.

Handful of NBA Draft Picks Could Return to College After Ruling

Four players drafted in June could return to college. 

Jason Wright: Why WNBA Valuations Could Catch Up to NHL

Jason Wright says it could happen, “save for some weird gender bias.”
podcast thumbnail mobile
Front Office Sports Today

8/3/26 – FIFA Scraps World Cup Investment Plan, Dodgers Land Skubal, NCAA’s Eligibility Chaos

0:00

Featured Today

WPBL

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
CBS sportscaster and former NFL quarterback Tony Romo chats with the media Tuesday, June 27, 2023 during the OSF Children's Hospital of Illinois Championship & Pro-Am at Metamora Fields Golf Club.

Is This the Beginning of the End for Tony Romo at CBS?

Romo’s leave has elevated J.J. Watt to CBS’s No. 1 team.
August 2, 2026

How the Nostalgia Account 20 Years Ago Sports Went Viral

Nostalgic sports content is proving extremely popular.
Oct 23, 2011; Arlington, TX, USA; Dallas Cowboys quarterback Tony Romo (9) with owner Jerry Jones prior to the game against the St Louis Rams at Cowboys Stadium. Mandatory Credit: Matthew Emmons-USA TODAY Sports
August 3, 2026

Tony Romo’s CBS Future a ‘Litmus Test’ for Jerry Jones’s Power

CBS placed Romo on leave last week.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses the launch of Champions Fund and how he navigated the business world after football
Jan 8, 2024; Houston, TX, USA; Adam Schefter talks on a set before the 2024 College Football Playoff national championship game between the Michigan Wolverines and the Washington Huskies at NRG Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports
July 31, 2026

Schefter Among Early Investors to Cash In on Underdog Sale

Schefter first invested in Underdog in 2021.
CBS sportscaster and former NFL quarterback Tony Romo chats with the media Tuesday, June 27, 2023 during the OSF Children's Hospital of Illinois Championship & Pro-Am at Metamora Fields Golf Club.
July 31, 2026

CBS Places Tony Romo on Leave After OWI Arrest

JJ Watt will work with CBS’s No. 1 NFL broadcast team.
Jan 17, 2026; Miami, Florida, USA; ESPN reporter Molly McGrath during media day for the 2025 College Football Playoff National Championship at Miami Beach Convention Center. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive
July 31, 2026

Molly McGrath Moving From CFB to NFL Coverage at ESPN

McGrath will be a sideline reporter and fill-in host on “NFL Live.”
At Five Points Sports Bar, in Levittown, Philadelphia Eagles fans watch first quarter action, in Super Bowl LVII, in Arizona, on Sunday, Feb. 12, 2023.
July 31, 2026

NFL Sunday Ticket Will Still Be Available by Satellite at Sports Bars

DirecTV’s previous deal expired after the 2025 NFL season.