• Loading stock data...
Sunday, December 28, 2025

WNBA Smashes Ratings Record With Competitive All-Star Game

  • It beat the previous All-Star ratings record by roughly two million viewers. 
  • The game was the most-watched WNBA game on any ESPN network.
Syndication: Arizona Republic

The WNBA’s hot streak continues into its Olympic break. 

Saturday’s All-Star Game in Phoenix between Team USA and Team WNBA drew a record 3.44 million viewers, more than double the previous mark of 1.44, which was set in 2003 when the game took place at Madison Square Garden. 

The game’s rating is the most-watched WNBA event on any ESPN network and the third-most-watched WNBA game ever, with the top two coming on the league’s debut weekend in 1997, according to Sports Media Watch.

The game was unusually compelling by all-star standards, as a Team WNBA led by non-Olympians took on the U.S. national team. Arike Ogunbowale, who has said she withdrew her name from the USA team pool because she wouldn’t be selected over “politics,” led Team WNBA with 34 points in a 117–109 win. Team WNBA also had the novelty of Caitlin Clark—another Olympic snub—and Angel Reese playing together.

Before this season, the WNBA had not hit the one million viewership mark in 16 years, according to Sports Media Watch. Now it hits seven-figure numbers regularly. 

The blockbuster ratings come on the heels of the NBA agreeing to media-rights deals reportedly worth $2.2 billion over 11 years for the WNBA. Despite being a record for the league, both the WNPBA and former standouts such as Cheryl Miller, who coached Team WNBA, have blasted the deal compared to the $76 billion the NBA got from its new package. 

With the Paris Olympics starting Wednesday, the league is now on hiatus until Aug. 15. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Biggest Questions Looming for 7 Leagues in 2026

Leagues are facing questions that will shape their impact going into 2026.

Mark Walter Offered a Stake in His WNBA Team. Billie Jean King..

“Getting involved with the Dodgers literally changed our lives,” Ilana Kloss says.
Oct 10, 2025; Phoenix, Arizona, USA; Las Vegas Aces center A'ja Wilson (22) celebrates with teammates after game four of the 2025 WNBA Finals at Mortgage Matchup Center.

The Year of A’ja Wilson

No one had a better year than A’ja Wilson.
Feb 9, 2025; New Orleans, LA, USA; Philadelphia Eagles quarterback Jalen Hurts (left) and head coach Nick Sirianni celebrate with the Vince Lombardi Trophy after defeating the Kansas City Chiefs during Super Bowl LIX at Ceasars Superdome

From Record Super Bowl Ratings to WNBA CBA Talks: 2025 in Charts

Seven data visualizations that defined the business of sports in 2025.

Featured Today

Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
Rob Manfred
exclusive
December 23, 2025

MLB Teams Fear League Will Pick Winners and Losers in Tech

One company under consideration was founded by a top MLB exec’s uncle.
December 23, 2025

What It Takes to Pull Off Florida’s First Outdoor NHL Game

The Rangers will face the Panthers in Miami’s first NHL Winter Classic.
December 14, 2025

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.
Dec 13, 2025; Las Vegas, Nevada, USA; NBA on Amazon announcers (from left) Taylor Rooks, Dirk Nowitzki, Steve Nash, Blake Griffin and Udonis Haslem during the Emirates NBA Cup semifinals at T-Mobile Arena.
December 23, 2025

Biggest Sports Media Talent Moves of 2025

Netflix jumped into the sports podcast business.
December 24, 2025

How Tom Brady Has Improved in Year 2 on Fox

A veteran Fox NFL producer told FOS what has improved.
Sponsored

The Hidden Tech Behind Every Touchdown

Nearly two-thirds of NFL stadiums already rely on Cisco networks, and the Super Bowl will showcase the full scale of the partnership.
Dec 20, 2025; College Station, TX, USA; Pat McAfee reacts prior to the game between the Miami Hurricanes and the Texas A&M Aggies during the first round of the CFP National Playoff at Kyle Field.
December 23, 2025

Say It Ain’t So, Pat: Is McAfee Ending Kicking Contest?

The College GameDay star hinted it was the last kick on Saturday.
December 22, 2025

NFL Streaming Record Still Stands Nearly a Year Later

A year-old league streaming record remains intact.
Dec 18, 2025; Seattle, Washington, USA; Seattle Seahawks quarterback Sam Darnold (14) runs against the Los Angeles Rams in the first half at Lumen Field.
December 22, 2025

Amazon Averaging Nearly 15M Viewers for ‘Thursday Night Football’

The Seahawks-Rams overtime thriller averaged more than 15 million viewers.
Feb 26, 2021; Jupiter, Florida, USA; A general view of the St. Louis Cardinals logo on the stadium at Roger Dean Stadium during spring training workouts.
December 22, 2025

Dozens of MLB, NBA RSNs Could Collapse Without DAZN Deal

Main Street Sports could fold if a deal with DAZN doesn’t happen.