• Loading stock data...
Sunday, April 14, 2024
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Wizards Seek $12M Per Year for Jersey Sponsorship

  • Monumental Sports & Ent., which owns the Wizards, is looking to attract a new jersey sponsor.
  • MSE is seeking $12 million.
Nell Redmond-USA TODAY Sports/Design: John Regula

Monumental Sports & Entertainment, which owns the Washington Wizards, is looking to attract a new jersey sponsor with an asking price of $12 million per year, according to CNBC.

The sports and entertainment company is creating a “unified offer” to attract a new corporate sponsor by combining its NBA G League, esports teams, and WNBA’s Mystics franchise into one asset.

Geico was MSE’s first-ever jersey patch sponsor in 2018. Jersey patch sponsorships have become a hot commodity in the NBA.

  • The Golden State Warriors have the largest NBA deal at $20 million per season.
  • Last month, the Portland Trail Blazers became the first NBA team to land a jersey patch deal with a cryptocurrency platform.
  • Only three of the 30 NBA teams do not have active patch deals.

Jersey patch deals have increased sponsorship in the NBA by 70% since the 2016-17 season, the last season before their integration.

The NBA generated a record $1.46 billion in sponsorship revenue for the 2020-21 season, a 6% increase year-over-year.

The league added 13 new sponsors during the 2020-21 season, including Microsoft, which brought in roughly $115 million in new spending, according to IEG.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

A’s Reach Deal to Leave Oakland for Sacramento After This Year

The A’s will play in a minor league park starting in 2025.

Ongoing NFL Network Cuts Hit On-Air Talent

The network also made cuts around the ‘Good Morning Football’ move to L.A.

LeBron James Explains Why Women’s March Madness Has More ‘Star Power’

James said Angel Reese and Caitlin Clark give women’s game ‘icons.’

Featured Today

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
April 6, 2024

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.
Mar 31, 2024; Portland, OR, USA; NCAA officials measure the three point line while coaches from the Texas Longhorns and NC State Wolfpack watch with referees in the finals of the Portland Regional of the NCAA Tournament at the Moda Center center.
April 1, 2024

NCAA Has No One to Blame for Latest Women’s March Madness Transgressions

NCAA is still making avoidable mistakes three years after a complete overhaul.
Nov 16, 2015; Bloomington, IN, USA; General view of the championship banners at Assembly Hall prior to the game between Austin Peay and Indiana.
March 31, 2024

How to Make It in Basketball: Become a Manager at Indiana

Inside the Hoosiers’ unglamorous, profoundly rewarding incubator for basketball’s biggest names.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Nike
Multiple - USA Careers
NBA
Multiple - USA Careers
Dunham's Sports
Multiple - USA Careers

Salt Lake City About to Land NHL’s Coyotes (Minus Their Name)

Salt Lake City’s NHL franchise will have a new name.
April 10, 2024

WNBA Has New Commercial Partner: Over-the-Counter Birth Control

WNBA teams up with FDA-approved over-the-counter birth control.
Ken Goldin
April 10, 2024

Goldin Auctions Acquisition by eBay Sparks Showdown With Fanatics

The online giant acquires the prominent high-end sports memorabilia auction house.
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
April 8, 2024

WNBA Commish Wants New Media-Rights Deal to Double Old One

The media-rights deal expires in 2025 to coincide with the Caitlin Clark effect.
April 4, 2024

WTA Finals Latest Sporting Event To Take Saudi Millions

Players can still wear normal attire, WTA says.
April 4, 2024

Taking a Toll: NYC Marathon Bridge Dispute Spotlights Debate Over Public Support for Sports

A local transportation authority demands money from organizers of the TCS New York City Marathon.
April 3, 2024

ATP-WTA Merger Talks Stalling Potential Tennis Expansion in U.S.

Saudi money could bring the tours together with a $2 billion bid.