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Wizards Seek $12M Per Year for Jersey Sponsorship

  • Monumental Sports & Ent., which owns the Wizards, is looking to attract a new jersey sponsor.
  • MSE is seeking $12 million.
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Monumental Sports & Entertainment, which owns the Washington Wizards, is looking to attract a new jersey sponsor with an asking price of $12 million per year, according to CNBC.

The sports and entertainment company is creating a “unified offer” to attract a new corporate sponsor by combining its NBA G League, esports teams, and WNBA’s Mystics franchise into one asset.

Geico was MSE’s first-ever jersey patch sponsor in 2018. Jersey patch sponsorships have become a hot commodity in the NBA.

  • The Golden State Warriors have the largest NBA deal at $20 million per season.
  • Last month, the Portland Trail Blazers became the first NBA team to land a jersey patch deal with a cryptocurrency platform.
  • Only three of the 30 NBA teams do not have active patch deals.

Jersey patch deals have increased sponsorship in the NBA by 70% since the 2016-17 season, the last season before their integration.

The NBA generated a record $1.46 billion in sponsorship revenue for the 2020-21 season, a 6% increase year-over-year.

The league added 13 new sponsors during the 2020-21 season, including Microsoft, which brought in roughly $115 million in new spending, according to IEG.

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