• Loading stock data...
Saturday, July 19, 2025

With Olympic Ratings Down, IOC Making Bold Internal Moves

  • Governing body considers altering charter to keep Bach in power
  • List of new sports for Los Angeles 2028 Olympics formally approved
Rob Schumacher-USA TODAY Sports

Facing arguably an all-time low in its cultural status, the International Olympic Committee is looking to break its own internal rules in order to retain president Thomas Bach for another term.

During this week’s IOC Session in Mumbai, several committee members pushed for a revision of the organization’s charter and its existing 12-year maximum term for presidents, allowing Bach to seek another four-year term after his current one expires in 2025. 

The original limit was part of anti-corruption reforms passed following the IOC’s Salt Lake City bribery scandal in 1999.

The push to revise the IOC charter represents a move for leadership continuity when the Olympics posted record-low U.S. television ratings both last year in Beijing and two years ago in Tokyo. Next year’s Paris Olympics have also faced their own series of organizational challenges, including budget concerns, local outcry over ticket prices, and the city’s planned treatment of its homeless during the Games.

At a press conference Monday, Bach conveyed some openness to staying in his position: “It is a matter of mutual respect and personal relationships that you do not dismiss such a sign of support and friendship out of hand.”

Bach will turn 76 in 2029. He was first elected to his initial eight-year term in 2013, and reelected as an unopposed candidate in 2021. A 16-year stint atop the organization would trail only the 21-year-run of Juan Antonio Samaranch and the 20-year spell of Avery Brundage — both of which predate the 12-year limit. 

New Sports Confirmed

As expected, the IOC also formally approved flag football, lacrosse, baseball and softball, cricket, and squash for the 2028 Olympics in Los Angeles. Several of these additions are designed to boost the global appeal of both the Olympics themselves and those particular sports.

“The hope of an Olympic dream just became an active pursuit for countless athletes around the world,” said Janet Evans, LA28’s chief athlete officer. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Netflix Beats Projections Again—and Plots Big Holiday Sports Slate

The streaming giant again beats analyst projections in every respect.

Cleveland’s WNBA Team Follows Golden State’s Proven Blueprint

The franchise will play its first WNBA season in 2028.
Jul 15, 2025; Cumberland, Georgia, USA; National League designated hitter Kyle Schwarber (12) of the Philadelphia Phillies hits a home run in the swing off of after the 2025 MLB All Star Game ended in a tie at Truist Park.

MLB All-Star Game Viewership Dips Despite Historic Swing-Off

Game viewership falls 3% despite late dramatics in the unique tiebreaker.
The 153rd Open

Trump Talks Continue, but Turnberry’s Open Return Is Uncertain

Trump Turnberry is still under consideration for future Open Championships.

Featured Today

Ryan Field Construction
exclusive

First Look Inside Northwestern’s $862 Million New Ryan Field

Five big things FOS learned on our exclusive stadium tour.
Jul 21, 2024; Ayrshire, SCT; Xander Schauffele celebrates with Claret Jug after winning the Open Championship golf tournament at Royal Troon.
July 17, 2025

The Boozy History and Traditions of The Open’s Claret Jug

The Open awards the world’s most famous wine decanter.
2025 PDC World Darts Championship Final - Luke Littler vs Michael Van Gerwen
July 16, 2025

A Teen Darts Prodigy Is Becoming Bigger Than the Game Itself

Luke ‘The Nuke’ Littler is cashing in on his devastatingly accurate shot.
May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive
July 13, 2025

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Jun 13, 2018; Moscow, Russia; A general view of a beer stand inside of Luschniki Stadium one day prior to the start of the FIFA World Cup 2018.

Saudi Arabia Says No Alcohol at 2034 World Cup

Saudi Arabia won’t allow alcohol anywhere during the 2034 World Cup.
August 30, 2024

Premier League Transfer Spending Has Already Topped $2 Billion As Deadline Looms

Saudi Pro League teams haven’t yet matched their English counterparts.
January 13, 2025

Gavin Newsom Reveals Status of 2028 Olympics As Los Angeles Wildfires Roar

Gavin Newsom says there’s a “Marshall Plan” to rebuild Los Angeles.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Paralympics Tiktok
August 25, 2024

The Wildly Successful Paralympics TikTok Account Isn’t What You Think

A cheeky TikTok account is opening the world of Paralympic sports.
August 11, 2024

Passing of the Torch: Los Angeles Set for Olympic Firsts in 2028

The city last hosted the Summer Olympics in 1984.
August 1, 2024

Saudi Arabia Submits Bold World Cup Bid That Includes a Cliffside Arena

The Saudis are proposing a new stadium in a futuristic city called Neom.
John John Florence (USA) surfs in men’s round two competition during the Tokyo 2020 Olympic Summer Games at Tsurigasaki Surfing Beach.
July 29, 2024

Olympic Surfers Won’t Get Their Full Paris Moment

‘We’re kind of separate off on our own little thing over here.’