• Loading stock data...
Thursday, June 13, 2024

With No Sponsorship, Abreu Loses Truck Ride

By: Kraig Doremus, @Kraig_Doremus

With no sponsor for his ride in the Camping World Truck Series, Rico Abreu has found himself having to go elsewhere. Photo via Royalbroil

TULSA, Okla. — Twenty-four-year old NASCAR Camping World Truck Series Driver Rico Abreu has announced that he will not return to full-time NASCAR truck series racing due to sponsorship issues.

Abreu, who ran 25 truck races over two seasons, posted career bests during the 2016 season. He finished in the top five on two occasions, including a third-place finish at Eldora, the dirt track owned by three-time Monster Energy NASCAR Cup Series champion Tony Stewart.

Abreu finished in the top 10 five times, with his last being at Talladega, the 19th race of the season.

Despite leading only one lap in 2016, he finished 13th in the final standings and had an average finish of 16th position.

Although he never found himself in the NASCAR Camping World Truck Series victory lane, Abreu ran a total of 90 races across multiple series and won 16 times. Of his 90 races, he placed in the top 10 exactly half the time, while recording 33 top five finishes.

Despite a lack of NASCAR sponsorship, Abreu turned his attention to the 2017 Chili Bowl Nationals, where he competed for car owner Keith Kunz in the #97 car. The five-day event, held in Tulsa, Oklahoma, was won by Christopher Bell, who ended Abreu’s two-year reign as Chili Bowl Champion.

Abreu, a two-time Chili Bowl winner has impressive racing credentials as he was named the NASCAR K&N East Series’ Most Popular Driver in 2015, in addition to being the 2014 United States Auto Club (USAC) Nationals Midget Champion.

It remains to be seen whether the 4-foot-4-inch driver, who suffers from achondroplasia, which is the most common cause of dwarfism, will land another NASCAR Camping World Truck Series ride, but he is not the only driver to be hit with sponsorship issues.

Some of the biggest names in the sport, including Dale Earnhardt Jr., and 2003 Monster Energy NASCAR Cup Series Champion Matt Kenseth have lost sponsors.

Earnhardt Jr. lost sponsor National Guard after the 2014 season, which ended not only its NASCAR sponsorship, but also its Indycar ties. The company spent over $40 million between the two series. Nationwide Insurance began sponsoring the 14-time Most Popular Driver Award winner in 2015 and will be the primary sponsor for 21 races this upcoming season.

Kenseth lost Dollar General, which ended its NASCAR sponsorship after the conclusion of the 2016 season. The company was featured on Kenseth’s car as the primary sponsor for 30 races in 2015 and 2016. According to Jayski, the 2003 champion, who enters his fifth season with Joe Gibbs Racing, will have longtime sponsor DeWalt on board for 15 of the 36 Monster Energy NASCAR Cup Series events.

Any drivers looking to find rides or sponsors have just over one month until the NASCAR season gets underway. The first truck race is Friday, February 24, at Daytona International Speedway, with the NASCAR’s premier event, the Daytona 500, taking place on Sunday the 26th.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

After Long-Term French Open Deal, What’s Next for TNT Sports?

A 10-year rights deal for the French Open immediately becomes the longest in Warner Bros. Discovery’s portfolio.

Indy 500 Delivers Record Payout and Sees TV Viewership Boost

A record purse, viewership increase provide a strong coda to the weather-delayed race.
Daytona 500 for the Highest Paid NASCAR Drivers

The Highest-Paid NASCAR Drivers

Hendrick Motorsports has the most drivers on the highest-paid NASCAR drivers list.
podcast thumbnail mobile
Front Office Sports Today

Stanley Cup Final a Clash of Vastly Different Markets

0:00

Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.
Sponsored

How Sportradar and the NBA are Partnering to Fuel Fan Engagement

How Sportradar and the NBA are utilizing data to enhance fan engagement
Oakland-A's
April 25, 2023

Oakland A’s Could Share Stadium with Triple-A Team

The Oakland A’s could be searching for a place to play.
Sponsored

MLS’ Chris Schlosser on Pioneering the Digital-First Sports League with AI

Chris Schlosser discusses MLS’s growth and digital transformation.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
Titans stadium.
April 19, 2023

Titans’ Historic New $2.1B Stadium One Step Closer to Reality

About $1.26B in public money would go toward the new stadium.
Crypto-markets-sports-sponsorship
May 20, 2022

Crypto Crash Impact on Sports Sponsorships

Prior to the last two weeks, cryptocurrencies, NFTs, exchanges, and a host…
Insights-Wearables-Consumers
March 11, 2022

The Evolution of Consumer Wearables

The wearables market has seen incredible amounts of growth since the onset of the pandemic. Trends like telemedicine and remote patient monitoring have helped spur adoption and inspired new consumer products that allow for the tracking and collection of biometric data.
February 11, 2022

The Role of Live Sports in Streaming

The streaming wars have intensified as the field is as competitive as ever. One way to retain customers? The answer might be live sports.