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With New Cleat, Adidas Changes the Production Game

adidas created cleats for their players in the Super Bowl in under 14 days. (Photo via Paul Murphy)

Before Amazon Prime made everyone want something in two days or less, there were shipping options for 14-day delivery. Whether it was the cheapest option, or we weren’t in a rush, consumers still had the option. Now, thanks to adidas, football cleats can go from design, to production, to use, in the same amount of time that people at one point would wait for cleats just to ship.

The revolutionary adidas Made For Minnesota (AM4MN) are the first football cleats to be digitally created inside the company’s SPEEDFACTORY facility in Ansbach, Germany.

Data-driven and digitally produced, the AM4MN takes the football cleat silhouette to the next level by incorporating a sneaker profile and redefining fit, comfort, movement, and a radically accelerated digital production process to deliver the most innovative football cleat ever.

Leveraging the technology inside of the SPEEDFACTORY, adidas was able to deliver the custom cleats in under 14 days, 3x faster than their standard production. With this new opportunity, the company will have a Fanatics like opportunity to create cleats and other footwear to capitalize on the biggest moments in sports and the speed desired for today’s consumers.

Player’s who will be wearing the cleats come Super Bowl Sunday include the likes of Jay Ajayi and Nelson Agholor from the Philadelphia Eagles as well as Malcolm Butler and Brandon Bolden from the New England Patriots.

The Tech Inside

A closer look at the adidas Made For Minnesota (AM4MN). (Photo via Pablo Murphy)

When creating the shoe, adidas designers utilized athlete foot scans and ARAMIS motion capture technology used by NASA to understand the precise details of how an athlete’s foot moves during a football game. They then took that data and used it to create a series of patches that have been strategically placed across different parts of the cleats to harnesses movement, provide stability and support, and deliver a precision fit that is specifically tuned for elite performance for football athletes.

As consumer habits continue to change, be on the lookout for how technology like this will continue to impact the desire to have everything as fast as possible.

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