Saturday, May 2, 2026

With F1 Media Deal Up Soon, Cadillac Open to American Driver

Cadillac team principal Graeme Lowdon said the team could choose a U.S. driver “on merit.”

Erich Schlegel-Imagn Images

An American driver may soon be back on the Formula One grid—and it could be with Cadillac, the second U.S.-based team in F1, set to make its debut in 2026. 

F1 and FIA, the governing body of motorsports, approved General Motors and TWG Motorsports’ bid last week to make Cadillac the racing competition’s 11th team.

Cadillac team principal Graeme Lowdon told reporters Monday that his team is open to choosing an American driver for at least one of its two vacant positions, but he noted the selection would be based “on merit.”

IndyCar driver Colton Herta is the most prominent American driver linked to Cadillac. The 24-year-old competes for Andretti Global, which is owned by TWG Motorsports. 

“He’s an incredibly talented driver. So, for sure, it’s not shocking news that we would be looking to consider Colton alongside a whole bunch of other drivers as well,” Lowdon said of Herta, who has yet to qualify for a super license that would allow him to compete in F1. “He won’t be the last driver where there’s some uncertainty due to super license points, but we just have to live with that.”

Lowdon made it clear the team will include drivers who have already competed in F1 in the past. These could be drivers who lost their grid spots after last season, such as Sergio Pérez, Zhou Guanyu, and Valtteri Bottas, who is currently the reserve driver for Mercedes.

“There are easily half a dozen, if not more, candidates out there who offer extremely good credentials to be in Formula One or to be in Formula One again,” Lowdon said.

Business Benefits

The timing of a new U.S. team and potential American driver is noteworthy, given the uncertainty of F1’s media-rights deal in the U.S. 

Its current deal with ESPN ends this season, and there have been conflicting reports on whether ESPN is still in the running to keep the rights. Netflix, which helped F1 gain global popularity through the launch of docuseries Formula 1: Drive to Survive in 2019, is also reportedly in the running for the U.S. rights.

U.S. viewership has practically doubled since the release of the docuseries, though the numbers have stalled over the last three seasons.

An American driver on the track could also offer additional fanfare for races in the U.S. as drivers tend to be big draws in their “home races.” Such is the case for Max Verstappen in the Dutch Grand Prix and Lewis Hamilton in the British Grand Prix. The U.S., which will host three races this season for the third year in a row, is currently the only country that hosts multiple races in a season. 

It’s not uncommon for teams to choose drivers from the same region as their constructor, as this often has benefits for securing sponsors and advertisers as well. McLaren, last year’s constructors’ champion, is based in England and has countryman Lando Norris as its lead driver. 

The last American driver on the grid was Logan Sargeant, who drove for Williams Racing from 2023 to –2024, but finished with just one career point.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Max Verstappen’s Future Looms Over F1’s Return to Miami

F1 returns after a monthlong hiatus due to two canceled races.

F1’s New Era Hits Reset in Miami: How Will Teams Adjust to Rules?

Drivers have been unhappy about F1’s new regulations.

Verstappen’s F1 Future in Doubt, Says Slow Start Isn’t the Reason

Verstappen is 28, but is already in his 12th year in F1.

Featured Today

Kaitlin Oaks (left) from Tampa looks at photos with Layla Abutha from Tampa while attending Thurby at Churchill Downs during the week of Kentucky Derby on Thursday, April 30, 2026.

Kentucky Derby Is Courting Gen Z

Churchill Downs is mixing traditional splendor with a youthful atmosphere.
INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.
April 22, 2026

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby
April 21, 2026

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
April 17, 2026

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
Sep 2, 2025; San Francisco, California, USA; New York Liberty forward Breanna Stewart (30) shoots the ball against Golden State Valkyries guard Veronica Burton (22) during the first quarter at Chase Center.

Ariel Investments Sees a $1B Women’s Sports Team in the Next 5 Years

Like small-cap stocks, women’s sports teams have room to run.
May 1, 2026

Caitlin Clark Calls Out Indiana Fever Graphic Made With AI Tools

The NHL’s Jets and Blues also use AI in their content.
May 1, 2026

Dundon Pours Money Into Pickleball As He Cuts Blazers Spending

NBA fans have nicknamed the Blazers owner “El Cheapo.”
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
exclusive
May 1, 2026

Mark Cuban Admits He Wanted to Buy Back Mavericks

“That’s just not the game anymore.”
Tim Cook
exclusive
April 30, 2026

Seahawks Sale Watch: Zuckerberg, Cook Among Rumored Bidders

A source close to Apple denied Tim Cook’s interest.
April 29, 2026

Titans’ Post-Vrabel Shake-Up Continues With Chad Brinker’s Exit

Chad Brinker stepped down as president of football operations.
April 28, 2026

Diego Pavia Gets Ravens Deal As Steelers Wait on Aaron Rodgers

The Ravens signed the undrafted free agent from Vanderbilt.