• Loading stock data...
Sunday, March 29, 2026

With F1 Media Deal Up Soon, Cadillac Open to American Driver

Cadillac team principal Graeme Lowdon said the team could choose a U.S. driver “on merit.”

Erich Schlegel-Imagn Images

An American driver may soon be back on the Formula One grid—and it could be with Cadillac, the second U.S.-based team in F1, set to make its debut in 2026. 

F1 and FIA, the governing body of motorsports, approved General Motors and TWG Motorsports’ bid last week to make Cadillac the racing competition’s 11th team.

Cadillac team principal Graeme Lowdon told reporters Monday that his team is open to choosing an American driver for at least one of its two vacant positions, but he noted the selection would be based “on merit.”

IndyCar driver Colton Herta is the most prominent American driver linked to Cadillac. The 24-year-old competes for Andretti Global, which is owned by TWG Motorsports. 

“He’s an incredibly talented driver. So, for sure, it’s not shocking news that we would be looking to consider Colton alongside a whole bunch of other drivers as well,” Lowdon said of Herta, who has yet to qualify for a super license that would allow him to compete in F1. “He won’t be the last driver where there’s some uncertainty due to super license points, but we just have to live with that.”

Lowdon made it clear the team will include drivers who have already competed in F1 in the past. These could be drivers who lost their grid spots after last season, such as Sergio Pérez, Zhou Guanyu, and Valtteri Bottas, who is currently the reserve driver for Mercedes.

“There are easily half a dozen, if not more, candidates out there who offer extremely good credentials to be in Formula One or to be in Formula One again,” Lowdon said.

Business Benefits

The timing of a new U.S. team and potential American driver is noteworthy, given the uncertainty of F1’s media-rights deal in the U.S. 

Its current deal with ESPN ends this season, and there have been conflicting reports on whether ESPN is still in the running to keep the rights. Netflix, which helped F1 gain global popularity through the launch of docuseries Formula 1: Drive to Survive in 2019, is also reportedly in the running for the U.S. rights.

U.S. viewership has practically doubled since the release of the docuseries, though the numbers have stalled over the last three seasons.

An American driver on the track could also offer additional fanfare for races in the U.S. as drivers tend to be big draws in their “home races.” Such is the case for Max Verstappen in the Dutch Grand Prix and Lewis Hamilton in the British Grand Prix. The U.S., which will host three races this season for the third year in a row, is currently the only country that hosts multiple races in a season. 

It’s not uncommon for teams to choose drivers from the same region as their constructor, as this often has benefits for securing sponsors and advertisers as well. McLaren, last year’s constructors’ champion, is based in England and has countryman Lando Norris as its lead driver. 

The last American driver on the grid was Logan Sargeant, who drove for Williams Racing from 2023 to –2024, but finished with just one career point.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Max Verstappen Ejects Reporter From Press Conference: ‘Get Out’

Verstappen sits at No. 8 in the drivers’ championship.
[US, Mexico & Canada customers only] April 13, 2025; Sakhir, BAHRAIN; Oscar Piastri leads George Russell into the first corner at the start of the race during the F1 Bahrain Grand Prix at the Bahrain International Circuit.

F1’s Upcoming Saudi, Bahrain Races Would Be Cancelled, Not Moved

The sport is evaluating its options for Middle East events next month.
Jamie Little interviews Michael Jordan

How Fox’s Jamie Little Became the Michael Jordan Whisperer

The Fox Sports pit reporter has become Michael Jordan’s go-to NASCAR interviewer.

Iran Attack Disrupts F1 Plans, Strands Athletes Across Sports

Saturday’s attack is having an impact on the sports world.

Featured Today

Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
Aug 27, 2025; Arlington, Texas, USA; Connecticut Sun forward Aneesah Morrow (24) grabs a rebound against the Dallas Wings during the first half at College Park Center.

Fertittas to Purchase Connecticut Sun for Record $300 Million

The Sun will play the 2026 season in Connecticut before relocating to Houston.
Terence Murphy
March 27, 2026

Ex-NFL Pros Buy LOVB Team With ‘Probably 20 Deals’ on Deck

They bought the Salt Lake franchise three weeks after launching their firm.
Mar 26, 2026; Milwaukee, Wisconsin, USA; Milwaukee Brewers designated hitter Christian Yelich (22) greets teammates during team introduction before Opening Day against the Chicago White Sox at American Family Field. Mandatory Credit: Benny Sieu-Imagn Images
March 27, 2026

Brewers Reveal $20M Hit After RSN Exit

Team owner Mark Attanasio says the club is still financially healthy.
Sponsored

Cameron Boozer & Cayden Boozer Talk Pressure, Benefit of Playing Together

The Boozer twins have built their games, and their identities, side by side.
Cricket - Indian Premier League - IPL - Final - Royal Challengers Bengaluru v Punjab Kings - Narendra Modi Stadium, Ahmedabad, India - June 4, 2025 Royal Challengers Bengaluru's Rajat Patidar lifts the trophy as he celebrates with teammates after winning the Indian Premier League
March 25, 2026

Blackstone Steps Into Sports With $1.78B Cricket Deal

The seller is an Indian alcohol company.
Feb 20, 2026; Washington, District of Columbia, USA; Indiana Pacers forward Jarace Walker (5) drives against Washington Wizards guard Bub Carrington (7) during the fourth quarter at Capital One Arena.
March 23, 2026

The Worst NBA Teams Are in an All-Time Tank War

The NBA’s three worst teams have lost 39 straight games.
Mar 13, 2026; Portland, Oregon, USA; Portland Trail Blazers center Donovan Clingan (23) high-fives guard Jrue Holiday (5) while entering the line up to play against the Utah Jazz at Moda Center.
exclusive
March 20, 2026

Tom Dundon’s Group Buying 80% of Blazers in Deal’s First Phase

Dundon is set to take control of the team before April.
Mar 5, 2026; Sacramento, California, USA; Sacramento Kings guard Malik Monk (0) makes a layup against the New Orleans Pelicans during the fourth quarter at Golden 1 Center.
March 20, 2026

How a Failed New Orleans Bid Led RAJ Sports to Kings Co-Ownership

Lisa Bhathal Merage credits former NBA commissioner David Stern.