• Loading stock data...
Saturday, August 2, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

With F1 Media Deal Up Soon, Cadillac Open to American Driver

Cadillac team principal Graeme Lowdon said the team could choose a U.S. driver “on merit.”

Erich Schlegel-Imagn Images

An American driver may soon be back on the Formula One grid—and it could be with Cadillac, the second U.S.-based team in F1, set to make its debut in 2026. 

F1 and FIA, the governing body of motorsports, approved General Motors and TWG Motorsports’ bid last week to make Cadillac the racing competition’s 11th team.

Cadillac team principal Graeme Lowdon told reporters Monday that his team is open to choosing an American driver for at least one of its two vacant positions, but he noted the selection would be based “on merit.”

IndyCar driver Colton Herta is the most prominent American driver linked to Cadillac. The 24-year-old competes for Andretti Global, which is owned by TWG Motorsports. 

“He’s an incredibly talented driver. So, for sure, it’s not shocking news that we would be looking to consider Colton alongside a whole bunch of other drivers as well,” Lowdon said of Herta, who has yet to qualify for a super license that would allow him to compete in F1. “He won’t be the last driver where there’s some uncertainty due to super license points, but we just have to live with that.”

Lowdon made it clear the team will include drivers who have already competed in F1 in the past. These could be drivers who lost their grid spots after last season, such as Sergio Pérez, Zhou Guanyu, and Valtteri Bottas, who is currently the reserve driver for Mercedes.

“There are easily half a dozen, if not more, candidates out there who offer extremely good credentials to be in Formula One or to be in Formula One again,” Lowdon said.

Business Benefits

The timing of a new U.S. team and potential American driver is noteworthy, given the uncertainty of F1’s media-rights deal in the U.S. 

Its current deal with ESPN ends this season, and there have been conflicting reports on whether ESPN is still in the running to keep the rights. Netflix, which helped F1 gain global popularity through the launch of docuseries Formula 1: Drive to Survive in 2019, is also reportedly in the running for the U.S. rights.

U.S. viewership has practically doubled since the release of the docuseries, though the numbers have stalled over the last three seasons.

An American driver on the track could also offer additional fanfare for races in the U.S. as drivers tend to be big draws in their “home races.” Such is the case for Max Verstappen in the Dutch Grand Prix and Lewis Hamilton in the British Grand Prix. The U.S., which will host three races this season for the third year in a row, is currently the only country that hosts multiple races in a season. 

It’s not uncommon for teams to choose drivers from the same region as their constructor, as this often has benefits for securing sponsors and advertisers as well. McLaren, last year’s constructors’ champion, is based in England and has countryman Lando Norris as its lead driver. 

The last American driver on the grid was Logan Sargeant, who drove for Williams Racing from 2023 to –2024, but finished with just one career point.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 26, 2025; Minneapolis, Minnesota, USA; Minnesota Twins shortstop Carlos Correa (4) walks to the dugout after the ninth inning against the Washington Nationals at Target Field.

MLB’s Biggest Buyers in Frantic Deadline Weren’t Top Markets

Teams besides the Dodgers, Mets, and Yankees dominate MLB’s trade deadline.
Happy Gilmore 2

Is ‘Happy Gilmore 2’ Really About LIV vs. PGA Tour?

The movie’s main plotline may sound familiar to many golf fans.
Bristol Motor Speedway

MLB’s Long Road to Its Most Unusual Game Yet

The special-event game features a unique blending of baseball and racing.
Apr 25, 2025; Minneapolis, Minnesota, USA; Los Angeles Lakers guard Luka Doncic (77) looks on against the Minnesota Timberwolves in the first half during game three of first round for the 2024 NBA Playoffs at Target Center.

Luka Dončić Eligible to Sign $229M Extension Saturday

Dončić can sign a four-year, $229 million extension on Aug. 2.

Featured Today

Coco Gauff at New York Liberty

How the New York Liberty Became the Hottest Ticket in Town

Once banished to the burbs, the Libs are now Brooklyn’s marquee attraction.
Las Vegas sign
July 29, 2025

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
2000, Jupiter, FL, USA; FILE PHOTO; Montreal Expos pitcher Hideki Irabu in action on the mound against the New York Mets at Roger Dean Stadium during Spring Training
July 28, 2025

Dead Sports Franchises Are Alive and Well on Twitter

The Expos, Sonics, and Whalers have active social media accounts.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.

Commanders Seal Stadium Deal As D.C. Approves $1.1B in Funding

The NFL team’s return to its prior home receives key political support.
July 30, 2025

Mayor Calls Commanders RFK Stadium Deal ‘a BFD’ for D.C.’s Future

The NFL team makes a series of additional commitments.
July 31, 2025

Ferrari Extends F1 Boss Weeks After Red Bull Fire Horner

Fred Vasseur joined Ferrari in 2023.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
July 30, 2025

Trey Hendrickson Ends $450K Holdout Without New Bengals Deal

The defensive end is seeking a raise on his $16 million 2025 salary.
July 29, 2025

Wrexham’s Ambition Replaces Fan Favorites With Pricey Additions

Wrexham has already added six new players.
July 29, 2025

Mario Lemieux Trying to Reacquire Penguins 4 Years After Selling

The former NHL great looks to return to team ownership.
Jun 10, 2025; College Park, Georgia, USA; Indiana Fever injured guard Caitlin Clark (22) follows the action from the bench against the Atlanta Dream during the second half at Gateway Center Arena at College Park.
July 24, 2025

Caitlin Clark’s Injury Not Worse, but Status for Chicago, Dallas Unclear

Clark has been out since suffering a groin injury on July 15.