• Loading stock data...
Tuesday, February 3, 2026

Wimbledon’s New Era: Big Money and a Youth Movement

  • The emergence of young stars and retreat of several older ones give the venerable tournament a new look.
  • The All England Club continues to pursue a proposed, and politically divisive, expansion of its facility.
Susan Mullane-USA TODAY Sports

A youthful new era is rapidly emerging at the 147-year-old Wimbledon, one destined to shake up one of the most tradition-bound events in not only tennis, but all of sports. 

The major begins Monday in London, but many of its former champions and established stars are either absent or participating in a limited capacity. Two-time Wimbledon winner and 22-time major champion Rafael Nadal is skipping the tournament to prepare for the Paris Olympics. Novak Djokovic, a seven-time Wimbledon champion and last year’s runner-up, is still formally in the draw, but how effective he’ll be is still an open question after recent surgery for a torn meniscus in his right knee. A similar situation surrounds Andy Murray, another two-time Wimbledon winner but dealing with a back injury, and he’s waiting until Monday to decide whether to compete in singles. 

Spotlighting this year’s field instead is a rising wave of young stars including 2023 Wimbledon men’s champion Carlos Alcaraz (21 years old), top men’s seed Jannik Sinner (22), and top women’s players Iga Świątek (23), Coco Gauff (20), and Qinwen Zheng (21). 

New Money and Maybe New Facilities

This year’s Wimbledon also has a new monetary look as the All England Club raised the prize money fund by 11.9% to a record $64 million. Last year’s 8% bump in Wimbledon prize money helped prompt similar increases at the other three tennis majors, and is fueled in part by still-rising fan demand for tournament tickets. 

“Interest in attending Wimbledon has never been greater, with unprecedented demand for tickets through our public ballot and corporate hospitality,” said Deborah Jevans, All England Club chair.

The All England Club, meanwhile, is still attempting to pursue a dramatic, $250 million enlargement of its facility. Local officials have shown concern about the effort—several years in the making—to build a new, 8,000-seat stadium and 39 additional courts, but the matter is now in front of the office of London mayor Sadiq Khan in what remains a divisive local issue politically.

“I’m all for expanding. It’s bumper-to-bumper crowded when you walk into Wimbledon,” said Chris Evert, Tennis Hall of Famer and an ESPN broadcaster. “I definitely think that all the Grand Slams are going to continue [to pursue expansion]. It’s not going to stop now. I mean, whatever will suit the spectators, because they’re really the most important people in this whole thing, what makes it easier, more comfortable, more doable for them to roam around.”

Bristol Focus

ESPN’s “First Ball to Last Ball” coverage of the tournament will span more than 240 hours across the network and several other Disney-owned platforms.

The network’s coverage includes the addition of recently retired star player John Isner and the currently inactive Nick Kyrgios as guest commentators, something also advancing the theme of changing on-court talent at Wimbledon. Kyrgios, a finalist at this tournament two years ago, will also appear in the BBC’s event coverage.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Disney Experiences Chairman Josh D'Amaro unveiled a slew of new parks announcements to a packed Honda Center during 2024's D23: The Ultimate Disney Fan Event.

Disney’s New CEO Arrives During Momentous Changes at ESPN

Josh D’Amaro oversaw Disney’s theme park business.
Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.

Goodell on Epstein-Linked Owner, Belichick Snub, and Bad Bunny

The commissioner says the league “will follow the facts” regarding Steve Tisch.

Goodell: NFL Must ‘Make Progress’ After No Black Head Coach Hires

There were a record-tying 10 head coach vacancies this year.

Featured Today

University of Southern California

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena
January 30, 2026

Spencer Jones Is Having a Moment in the NBA—and on LinkedIn

The Nuggets forward and Stanford grad is a prolific poster and investor.
Tim Jenkins
January 24, 2026

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
January 17, 2026

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
The second day of the NFL Draft presented by Bud Light at the Draft Theater Friday, April 25, 2025, outside of Lambeau Field in Green Bay, Wisconsin. Wm. Glasheen USA TODAY NETWORK-Wisconsin

Pittsburgh Draft Organizers Expect Up to 700K Fans

A two-site event plan will lean in to the city’s unique setting.
exclusive
February 2, 2026

WNBA Offered No Proposal at Critical CBA Meeting

Players and owners met for three hours in New York on Monday.
February 2, 2026

NFL Returning to Mexico City in 2026, Commits to 3-Year Run

The league is now set for nine non-U.S. games in the next season.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
Apr 23, 2025; Green Bay, WI, USA; NFL commissioner Roger Goodell at the NFL Draft Fan Forum at the Tundra Lodge
February 2, 2026

The NFL’s Wildly Lucrative Past Decade

The NFL’s empire has exploded since Super Bowl 50 in 2016.
Dec 14, 2025; Seattle, Washington, USA; Seattle Seahawks place kicker Jason Myers (5) kicks a field goal against the Indianapolis Colts during the second quarter at Lumen Field.
February 2, 2026

Super Bowl LX Is a Contrast in Special Teams Spending

Rookies hold a higher Super Bowl field goal percentage than non-rookies.
Nov 16, 2025; Madrid, Spain; An advertisement for the 2025 NFL Madrid Game between the Washington Commanders and the Miami Dolphins on the Cines Callao facade.
February 2, 2026

NFL Unveils Record International Slate, With Games in Madrid, Paris

The league pushes further on its global ambitions.
February 1, 2026

Caitlin Clark ‘Very Confident’ WNBA CBA Deal Coming Soon

The WNBA season is scheduled to begin May 8.