Sunday, August 30, 2026
The FOS App Launches September 1 Pre-save on the App Store Today

Wimbledon’s New Era: Big Money and a Youth Movement

  • The emergence of young stars and retreat of several older ones give the venerable tournament a new look.
  • The All England Club continues to pursue a proposed, and politically divisive, expansion of its facility.
Susan Mullane-USA TODAY Sports

A youthful new era is rapidly emerging at the 147-year-old Wimbledon, one destined to shake up one of the most tradition-bound events in not only tennis, but all of sports. 

The major begins Monday in London, but many of its former champions and established stars are either absent or participating in a limited capacity. Two-time Wimbledon winner and 22-time major champion Rafael Nadal is skipping the tournament to prepare for the Paris Olympics. Novak Djokovic, a seven-time Wimbledon champion and last year’s runner-up, is still formally in the draw, but how effective he’ll be is still an open question after recent surgery for a torn meniscus in his right knee. A similar situation surrounds Andy Murray, another two-time Wimbledon winner but dealing with a back injury, and he’s waiting until Monday to decide whether to compete in singles. 

Spotlighting this year’s field instead is a rising wave of young stars including 2023 Wimbledon men’s champion Carlos Alcaraz (21 years old), top men’s seed Jannik Sinner (22), and top women’s players Iga Świątek (23), Coco Gauff (20), and Qinwen Zheng (21). 

New Money and Maybe New Facilities

This year’s Wimbledon also has a new monetary look as the All England Club raised the prize money fund by 11.9% to a record $64 million. Last year’s 8% bump in Wimbledon prize money helped prompt similar increases at the other three tennis majors, and is fueled in part by still-rising fan demand for tournament tickets. 

“Interest in attending Wimbledon has never been greater, with unprecedented demand for tickets through our public ballot and corporate hospitality,” said Deborah Jevans, All England Club chair.

The All England Club, meanwhile, is still attempting to pursue a dramatic, $250 million enlargement of its facility. Local officials have shown concern about the effort—several years in the making—to build a new, 8,000-seat stadium and 39 additional courts, but the matter is now in front of the office of London mayor Sadiq Khan in what remains a divisive local issue politically.

“I’m all for expanding. It’s bumper-to-bumper crowded when you walk into Wimbledon,” said Chris Evert, Tennis Hall of Famer and an ESPN broadcaster. “I definitely think that all the Grand Slams are going to continue [to pursue expansion]. It’s not going to stop now. I mean, whatever will suit the spectators, because they’re really the most important people in this whole thing, what makes it easier, more comfortable, more doable for them to roam around.”

Bristol Focus

ESPN’s “First Ball to Last Ball” coverage of the tournament will span more than 240 hours across the network and several other Disney-owned platforms.

The network’s coverage includes the addition of recently retired star player John Isner and the currently inactive Nick Kyrgios as guest commentators, something also advancing the theme of changing on-court talent at Wimbledon. Kyrgios, a finalist at this tournament two years ago, will also appear in the BBC’s event coverage.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aug 3, 2026; Washington, D.C., USA; Alexandra Eala (PHI) kisses the championship trophy during the trophy ceremony after her match against Jessica Pegula (USA) (not pictured) in the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images

How Alex Eala Turned the Philippines Into a Tennis Nation

A December homecoming match could break tennis’s attendance record.
Aug 29, 2026; Dublin, Co. Dublin, IRL; North Carolina Tar Heels head coach Bill Belichick stands on the sidleline against the TCU Horned Frogs in the first half at Aviva Stadium. Mandatory Credit: Laszlo Geczo-Imagn Images

UNC Overcomes Preseason Drama As Bill Belichick Earns Signature Win

UNC GM Michael Lombardi was placed on paid leave in July.
Tennis - Australian Open - Men's Singles Final - Melbourne Park, Melbourne, Australia - January 29, 2023 Craig Tiley, CEO of Tennis Australia is pictured in the stands during the final match between Serbia's Novak Djokovic and Greece's Stefanos Tsitsipas REUTERS/Loren Elliott

US Open Unveils Record Player Pay but Resists Revenue Share

Revenue sharing is a key topic for the players.
Aug 12, 2026; San Francisco, California, USA; Chicago Sky guard Natasha Cloud (9) sets the play against the Golden State Valkyries during the first quarter at Chase Center. Mandatory Credit: Robert Edwards-Imagn Images

Natasha Cloud Calls WNBA Culture War an ‘Intentional Distraction’ 

Cloud wants the WNBA to ban Enes Kanter Freedom league-wide.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Bengals Star Tee Higgins on Contract Negotiations, Turf & More

0:00

Featured Today

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”
August 23, 2026

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.
Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss
August 21, 2026

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
August 12, 2026

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
Mar 21, 2026; Los Angeles, CA, USA; Wildcats FFC quarterback Joe Burrow throws the ball during the Fanatics Flag Football Classic at BMO stadium. Mandatory Credit: Kirby Lee-Imagn Images
First at FOS

NFL, NFLPA Negotiating Terms for Olympic Flag Football Participation

The 2028 Games’ flag football is scheduled for July 15–22.
Aug 27, 2023; Atlanta, Georgia, USA; Keegan Bradley and Collin Morikawa walk up onto the 18th green during the final round of the TOUR Championship golf tournament at East Lake Golf Club
August 28, 2026

PGA Tour Atlanta Future Unclear With Tour Championship Changes

East Lake has hosted the Tour Championship since 2004.
August 28, 2026

Makar’s Contract Is Fourth Record NHL Deal in 11 Months

The Colorado defenseman’s $20.4 million AAV smashes Celebrini’s record from July.
Sponsored

Kerri Walsh Jennings’s Playbook for the Future of Volleyball

The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
Jan 1, 2023; Kansas City, Missouri, USA; A general view of an End Racism sign on a goalpost prior to a game between the Kansas City Chiefs and Denver Broncos at GEHA Field at Arrowhead Stadium. Mandatory Credit: Denny Medley-USA TODAY Sports
Exclusive
August 28, 2026

Kaepernick’s Legacy Lives On As NFL’s Anti-Racism Messaging Continues

It’s the seventh season the league has used such messaging.
Patricof
August 28, 2026

Athletes Unlimited Founder: Why We Paused Basketball and Volleyball

Jon Patricof says the league is in “heavy investment mode” with softball.
August 27, 2026

US Open: Serena’s Return, High Prices, and Honey Deuces

The top tennis stars will not do their coordinated media protest in New York.
August 27, 2026

MLB Players Balk at Owners’ Proposed Free Agency Revamp

Management’s latest proposal took some inspiration from the NFL and NBA.