• Loading stock data...
Saturday, January 31, 2026

Wimbledon’s New Era: Big Money and a Youth Movement

  • The emergence of young stars and retreat of several older ones give the venerable tournament a new look.
  • The All England Club continues to pursue a proposed, and politically divisive, expansion of its facility.
Susan Mullane-USA TODAY Sports

A youthful new era is rapidly emerging at the 147-year-old Wimbledon, one destined to shake up one of the most tradition-bound events in not only tennis, but all of sports. 

The major begins Monday in London, but many of its former champions and established stars are either absent or participating in a limited capacity. Two-time Wimbledon winner and 22-time major champion Rafael Nadal is skipping the tournament to prepare for the Paris Olympics. Novak Djokovic, a seven-time Wimbledon champion and last year’s runner-up, is still formally in the draw, but how effective he’ll be is still an open question after recent surgery for a torn meniscus in his right knee. A similar situation surrounds Andy Murray, another two-time Wimbledon winner but dealing with a back injury, and he’s waiting until Monday to decide whether to compete in singles. 

Spotlighting this year’s field instead is a rising wave of young stars including 2023 Wimbledon men’s champion Carlos Alcaraz (21 years old), top men’s seed Jannik Sinner (22), and top women’s players Iga Świątek (23), Coco Gauff (20), and Qinwen Zheng (21). 

New Money and Maybe New Facilities

This year’s Wimbledon also has a new monetary look as the All England Club raised the prize money fund by 11.9% to a record $64 million. Last year’s 8% bump in Wimbledon prize money helped prompt similar increases at the other three tennis majors, and is fueled in part by still-rising fan demand for tournament tickets. 

“Interest in attending Wimbledon has never been greater, with unprecedented demand for tickets through our public ballot and corporate hospitality,” said Deborah Jevans, All England Club chair.

The All England Club, meanwhile, is still attempting to pursue a dramatic, $250 million enlargement of its facility. Local officials have shown concern about the effort—several years in the making—to build a new, 8,000-seat stadium and 39 additional courts, but the matter is now in front of the office of London mayor Sadiq Khan in what remains a divisive local issue politically.

“I’m all for expanding. It’s bumper-to-bumper crowded when you walk into Wimbledon,” said Chris Evert, Tennis Hall of Famer and an ESPN broadcaster. “I definitely think that all the Grand Slams are going to continue [to pursue expansion]. It’s not going to stop now. I mean, whatever will suit the spectators, because they’re really the most important people in this whole thing, what makes it easier, more comfortable, more doable for them to roam around.”

Bristol Focus

ESPN’s “First Ball to Last Ball” coverage of the tournament will span more than 240 hours across the network and several other Disney-owned platforms.

The network’s coverage includes the addition of recently retired star player John Isner and the currently inactive Nick Kyrgios as guest commentators, something also advancing the theme of changing on-court talent at Wimbledon. Kyrgios, a finalist at this tournament two years ago, will also appear in the BBC’s event coverage.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

All the Sports Figures in the Latest Epstein Emails

The DOJ released millions of new records Friday.

Giants Co-Owner Steve Tisch Under Fire Over Epstein Emails

Tisch acknowledged a “brief association,” which he says he regrets.
University of Southern California

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena

Spencer Jones Is Having a Moment in the NBA—and on LinkedIn

The Nuggets forward and Stanford grad is a prolific poster and investor.

Featured Today

Tim Jenkins

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
January 17, 2026

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”

Unrivaled Sets Several Attendance Records in Philadelphia

The league drew more than 20,000 in its first tour stop.
January 30, 2026

WNBA Players, Owners Set for High-Stakes Meeting As CBA Talks Stall

The start of the WNBA season could be on the line.
Jan 4, 2026; Minneapolis, Minnesota, USA; Minnesota Vikings safety Harrison Smith (22) teammates greet him on the sideline against the Green Bay Packers during the fourth quarter at U.S. Bank Stadium.
January 30, 2026

NFL Coach and GM Cycle Bleeding Into Super Bowl Week

The Vikings fired GM Kwesi Adofo-Mensah Friday.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
January 30, 2026

New UFL Investor Mike Repole Still Believes in Spring Football

Repole thinks recognizable coaches will draw NFL fans.
exclusive
January 30, 2026

WNBA Union Leader Says CBA Talks Not ‘Constructive’

The sides have not met for a full bargaining session this year.
Jan 17, 2026; Seattle, WA, USA; NFL Commissioner is Roger Goodell walks on the field prior to a game between the Seattle Seahawks and the San Francisco 49ers in an NFC Divisional Round game at Lumen Field.
exclusive
January 29, 2026

NFL Won’t Allow Prediction-Market Super Bowl Commercials

Prediction markets are everywhere. But they won’t be on the Super Bowl broadcast.
exclusive
January 29, 2026

League One Volleyball Hires Ex-Nike Exec As First Commissioner

Sandra Idehen takes over the women’s league this week.