Friday, May 29, 2026

Wimbledon’s New Era: Big Money and a Youth Movement

  • The emergence of young stars and retreat of several older ones give the venerable tournament a new look.
  • The All England Club continues to pursue a proposed, and politically divisive, expansion of its facility.
Susan Mullane-USA TODAY Sports

A youthful new era is rapidly emerging at the 147-year-old Wimbledon, one destined to shake up one of the most tradition-bound events in not only tennis, but all of sports. 

The major begins Monday in London, but many of its former champions and established stars are either absent or participating in a limited capacity. Two-time Wimbledon winner and 22-time major champion Rafael Nadal is skipping the tournament to prepare for the Paris Olympics. Novak Djokovic, a seven-time Wimbledon champion and last year’s runner-up, is still formally in the draw, but how effective he’ll be is still an open question after recent surgery for a torn meniscus in his right knee. A similar situation surrounds Andy Murray, another two-time Wimbledon winner but dealing with a back injury, and he’s waiting until Monday to decide whether to compete in singles. 

Spotlighting this year’s field instead is a rising wave of young stars including 2023 Wimbledon men’s champion Carlos Alcaraz (21 years old), top men’s seed Jannik Sinner (22), and top women’s players Iga Świątek (23), Coco Gauff (20), and Qinwen Zheng (21). 

New Money and Maybe New Facilities

This year’s Wimbledon also has a new monetary look as the All England Club raised the prize money fund by 11.9% to a record $64 million. Last year’s 8% bump in Wimbledon prize money helped prompt similar increases at the other three tennis majors, and is fueled in part by still-rising fan demand for tournament tickets. 

“Interest in attending Wimbledon has never been greater, with unprecedented demand for tickets through our public ballot and corporate hospitality,” said Deborah Jevans, All England Club chair.

The All England Club, meanwhile, is still attempting to pursue a dramatic, $250 million enlargement of its facility. Local officials have shown concern about the effort—several years in the making—to build a new, 8,000-seat stadium and 39 additional courts, but the matter is now in front of the office of London mayor Sadiq Khan in what remains a divisive local issue politically.

“I’m all for expanding. It’s bumper-to-bumper crowded when you walk into Wimbledon,” said Chris Evert, Tennis Hall of Famer and an ESPN broadcaster. “I definitely think that all the Grand Slams are going to continue [to pursue expansion]. It’s not going to stop now. I mean, whatever will suit the spectators, because they’re really the most important people in this whole thing, what makes it easier, more comfortable, more doable for them to roam around.”

Bristol Focus

ESPN’s “First Ball to Last Ball” coverage of the tournament will span more than 240 hours across the network and several other Disney-owned platforms.

The network’s coverage includes the addition of recently retired star player John Isner and the currently inactive Nick Kyrgios as guest commentators, something also advancing the theme of changing on-court talent at Wimbledon. Kyrgios, a finalist at this tournament two years ago, will also appear in the BBC’s event coverage.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aug 17, 2025; Harrison, New Jersey, USA; A general view shows Sports Illustrated Stadium and Gotham FC logos before the game between Gotham FC and the Houston Dash.
exclusive

Several Longtime Writers Laid Off at Sports Illustrated

Writers Greg Bishop and Michael Rosenberg were laid off in a round of cuts on Friday.
May 19, 2023; Washington, District of Columbia, USA; Washington Mystics forward Elena Delle Donne (11) talks with New York Liberty forward Breanna Stewart (30) prior to the opening tip-off at Entertainment & Sports Arena.
exclusive

New WNBA CBA Will Pay $14M to Retired Players

The WNBA and WNBPA announced the full CBA was finalized Friday.
May 10, 2026; Chicago, IL, USA; Rehearsal before the 2026 NBA Draft Lottery at Navy Pier. Mandatory Credit: David Banks-Imagn Images

NBA Approves New ‘3-2-1’ Draft Lottery System

The new system will go into effect for the 2027 draft.
Formula 1

Gucci Is Making a Big Bet on Sports

Gucci will be the title sponsor for Alpine Formula One team starting next year.

Featured Today

May 23, 2026; Anaheim, California, USA; Fans participate in a tarp off during a MLB game between the Los Angeles Angels and the Texas Rangers at Angel Stadium

‘Tarps Off’: How Shirtless Fans Took Over MLB

The viral movement began with the SFA club baseball team.
Apr 6, 2026; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) walks to the on deck circle during the game against the Texas Rangers at Globe Life Field
May 28, 2026

Why Ballparks Are Louder Than Ever

Some stadiums sound like veritable nightclubs. How did we get here?
May 24, 2026; Evanston, IL, USA; Northwestern Wildcats attack Kathryn Ratanaproeksa (13) shoots against the North Carolina Tar Heels during the first half at Martin Stadium
May 26, 2026

Can Women’s Lacrosse Buck the Trend in College Sports?

The sport is fighting to prove its worth in the revenue-sharing era.
May 22, 2026

Big Money on the Line on Premier League’s Final Day

Arsenal has won the title, but millions are still at stake.
May 27, 2026; Kansas City, Missouri, USA; New York Yankees right fielder Aaron Judge (99) celebrates with first baseman Paul Goldschmidt (48) after the win over the Kansas City Royals at Kauffman Stadium.

MLB Labor Talks Face Long Road and Certain Change

The initial salvos reinforced how differently owners and players view the sport.
May 28, 2026

Sacramento’s Bid Intensifies MLB’s Complex Expansion Derby

The California capital city formally unveils its bid to land a club.
Apr 30, 2025; Los Angeles, California, USA; General view of the field during the game between the Los Angeles Dodgers and the Miami Marlins at Dodger Stadium.
May 28, 2026

MLB Labor Talks Escalate With Owners’ Salary Cap Pitch to Union

Eight teams would need to shed payroll under the proposed structure.
Sponsored

The Hidden Economy of Race Weekend

Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
December 30, 2024; Santa Clara, California, USA; San Francisco 49ers tight end George Kittle (85) celebrates a first down against the Detroit Lions during the fourth quarter at Levi's Stadium. Mandatory Credit: Kyle Terada-Imagn Images
May 28, 2026

George Kittle Shares 2 Changes NFL Should Make for 18th Game

Kittle believes an 18th game should come with new benefits for players.
May 27, 2026

NBA, NHL, WNBA Leaders: AI Will Change Officiating, Impact Games

Several sports commissioners spoke on “The Pat McAfee Show” on Wednesday.
May 27, 2026

MLBPA’s Initial Proposal Sets Stage for High-Stakes Labor Fight

The union, as expected, wants to preserve the sport’s market-based system.
May 27, 2026

US Open Tickets Open With Eye-Popping Prices and Demand

The main draw runs Aug. 30 to Sept. 13.