• Loading stock data...
Monday, July 21, 2025

Will Crowdfunding Transfers Play a Role in Soccer’s Future?

  • A new platform lets soccer fans invest in the futures of players from developing countries and profit from their success.
  • The concept has elements of sports betting, but can have real impacts on players and teams.
Erling-Haaland
Green Bay Press-Gazette

Adrian Docea is collecting email addresses for his company’s app launch in an effort to harness the power of one of the biggest energy sources on the planet: soccer fans.

“Football is not just the biggest sport in the world, it’s the biggest anything in the world,” said Docea. “It’s the only thing on this planet that has 4 billion fans.”

His company, Nordensa, is a platform where fans can make long-term bets on players, specifically under-scouted ones.

It bears some resemblance to Mojo, the Alex Rodriguez-backed “athlete stock market,” in which one can buy shares in NFL players that rise or fall based on their on-field performance, but there’s a twist.

Transfers between clubs will be crowdfunded, minimizing risk for teams and earning profits for participating fans if the players pan out.

Untapped Potential

Nordensa’s calling card is that it works directly with the transfer market, which saw $6.5 billion change hands in 2022.

The company wants to exploit an under-tapped niche: promising players who aren’t based in Europe.

Top teams, mainly from Europe, mostly scout on the continent, where it’s easier to find players with the skills and comfort in European culture to make it in the Premier League, Bundesliga, La Liga, Serie A, or Ligue 1.

A look at last year’s global player transfer data, released by FIFA on Thursday, shows a thriving player market. Most of the action happens within continents, but plenty of business is conducted between them.

  • Of the 20,209 international transfers in men’s professional soccer in leagues covered by FIFA, nearly half (9,369) were within Europe.
  • Another 4,056 were intracontinental transfers in other areas.
  • European teams brought on 2,511 players from other continents, led by South America (901 players for a total of $388.2 million) and Africa (759, $52.9 million).

A scan of 2022 Premier League transfers specifically bears this out: Fewer than 10 transfers to Premier League teams came from outside of Europe last year.

“If you’re a young player in Bolivia, let’s say, or Ghana, chances are the scouts of Liverpool or Arsenal or Bayern Munich will not simply land in your backyard and see how awesome you are,” Docea explained.

Of the over 1,000 professional soccer teams in Europe, only a small percentage have significant scouting operations in other countries, leading to large blind spots in the global search for talent.

Crowdfunding transfers is a way to get fans more invested and provide opportunities to players who might otherwise have to quit soccer for a more reliable paycheck.

“A lot of talented kids drop football before they really have a chance to shine,” said Docea. “I think that’s the worst news for football: Some of the biggest stars in the world, we will never know their names.”

Premier-League-soccer

English Soccer Clubs Spend Record $2B on Transfers

The player transfer market reached new heights in England in 2022.
January 26, 2023

Match-Making

Nordensa identifies talent by using scouting software from a third-party data provider of televised games in its target areas, namely in South America and Africa. Players are judged on around 60 metrics to create a set of potential recruits.

The company works with scouts from the Premier League, Bundesliga, and other top flights to further investigate standout players.

Once a player is selected for development, Nordensa links up the player’s team with a potentially interested club in Europe. If the two clubs agree, crowdfunding enters the equation.

Investments in the player are solicited on the platform and mainly go toward one year of their salary.

For most European clubs, Docea reasons, “it’s pretty cheap to get the player from the next village, but it’s really expensive to pay for a Colombian player for one year, and maybe he will not fit in, and then you will have wasted a lot of money just to test one young player.

“That’s exactly the niche that we’re trying to fill.”

The Potential Payoff

Nordensa wants to tap into the kind of rewards system familiar to fantasy sports and sports betting.

If a player signs an extension with a club or a deal with another European team, the people who helped fund his first year would receive their money back, plus 3% of the player’s future earnings. 

Nordensa would take 3%, plus additional fees from the club, but the player is only ever paid by the clubs that employ him.

A savvy pick can earn a serious return: Docea estimates that if a player signs a professional contract after his first year following his Nordensa-funded transfer, his investors will double their money. 

One can make four or five times their investment if the player ends up in Serie A or Bundesliga — and 10 times if they go to the Premier League. If they don’t sign a deal, investors see no return.

With both soccer and legal sports betting ascendent in the U.S., tapping into sports fans who don’t mind taking on some risk and enjoy devouring data to inform their wagers looks increasingly promising.

Report: NWSL Expanding League With Three New Franchises

The NWSL Commissioner is following through on her promise.
January 27, 2023

A New Kind of Betting?

The platform hasn’t launched yet, but Nordensa is collecting names of interested users on its waitlist.

They purportedly have “​​big plans with MLS,” in the coming months, as well.

There was an estimated $35 billion in bets placed on the 2022 World Cup. The fervor for sports betting is only growing as the U.S. finally gets a taste of the action. But every one of those bets is a contract between a person and a sportsbook, and the broad effect will be to enrich a small group of companies.

Ultimately, Nordensa could function like a sportsbook — plausibly one with more of a pro-social angle. The question is how many of those 4 billion soccer fans they can get behind them.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 7, 2024; Kansas City, Missouri, USA; A general view of the ESPN Monday night Football logo during the first half of the game between the Kansas City Chiefs and New Orleans Saints at GEHA Field at Arrowhead Stadium.

NFL Owners Told to Prep for Potential Disney Media Deal Vote

A sale of NFL media assets could finally happen after four years.
An inflatable Big Ten Conference logo adorns the outside of the track during day one of the Big Ten Outdoor Track and Field Championships on May 16, 2025, at Hayward Field in Eugene.

Power 4 Conferences Keep Pushing Different CFP Plans, Stalling Change

The Power 4 conferences can’t agree on a 16-team format.
Jake Retzlaff

Ex-BYU QB Retzlaff Lands at Tulane After Rape Suit Settled

He was facing a seven-game honor code suspension at BYU.

NFL Training Camps Kick Off With Holdouts, Big Paydays Looming

The Cowboys have not signed Micah Parsons to an extension.

Featured Today

Ryan Field Construction
exclusive

First Look Inside Northwestern’s $862 Million New Ryan Field

Five big things FOS learned on our exclusive stadium tour.
Jul 21, 2024; Ayrshire, SCT; Xander Schauffele celebrates with Claret Jug after winning the Open Championship golf tournament at Royal Troon.
July 17, 2025

The Boozy History and Traditions of The Open’s Claret Jug

The Open awards the world’s most famous wine decanter.
2025 PDC World Darts Championship Final - Luke Littler vs Michael Van Gerwen
July 16, 2025

A Teen Darts Prodigy Is Becoming Bigger Than the Game Itself

Luke ‘The Nuke’ Littler is cashing in on his devastatingly accurate shot.
May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive
July 13, 2025

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Cal Raleigh

Home Run Derby Came Down to a 1-Inch Hawk-Eye Measurement

One expert is skeptical that the measurement could be that precise.
May 23, 2025

Paul Skenes Blockbuster Trade Buzz Is Building. Will the Pirates Cash In?

Trade talk reflects the pitcher’s big surplus value and the Pirates’ struggles.
Tennis
July 7, 2025

Wimbledon’s Rollout of Automated Line Judges Has Been Rocky

The electronic system briefly went down Sunday, leading to a controversial replay.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Curry
May 9, 2025

Brady, Curry, Ohtani Get Most Claims Dropped in FTX Endorser Suit

The judge did call the endorsers “uninformed, negligent, or even reckless.”
Sponsored

How NFL Next Gen Stats and AWS are Modernizing NFL Scouting Combine..

In an era where data is king, evaluating football’s next great talents demands a more sophisticated approach.
July 18, 2024; Milwaukee, WI, USA; A Secret Service agent watches over Donald Trump during the final day of the Republican National Convention at the Fiserv Forum. The final day of the RNC featured a keynote address by Republican presidential nominee Donald Trump.
October 29, 2024

Trump, Harris, and Biden Can Be Tracked Through Secret Service Strava Users

A French newspaper discovered the movements of world leaders through their security.
Jul 12, 2024; London, United Kingdom; Lorenzo Musetti of Italy returns a shot against Novak Djokovic of Serbia on day 12 at All England Lawn Tennis and Croquet Club.
October 9, 2024

Wimbledon Turns to AI After 147 Years of Tennis Line Judges

The French Open is now the lone tennis major without electronic line calling.