• Loading stock data...
Monday, February 10, 2025

Will Chiefs-Eagles Set Another Super Bowl TV Ratings Record?

Fox set a then-record for Super Bowl viewers when the Chiefs and Eagles faced off two years ago. Will this year’s matchup deliver as big of an audience? 

Mark J. Rebilas-Imagn Images

A Chiefs-Eagles Super Bowl has already set a TV ratings record. Can the same matchup do it again?

It’s Super Bowl LIX week in New Orleans, and Fox Sports is preparing to broadcast the NFL’s championship tilt that delivered a seismic audience for the network just two years ago. Kansas City’s 38–35 win over Philadelphia in Super Bowl LVII drew 115.1 million viewers, at the time a record for the NFL title game.

That record was short-lived, as the Chiefs’ 25–22 overtime victory against the 49ers in Super Bow LVIII last February garnered 123.7 million viewers, primarily on CBS.

So, what will the appetite for this season’s finale be?

The AFC and NFC championship games were a mixed bag. Bills-Chiefs drew a staggering 57.7 million viewers, while Commanders-Eagles garnered an audience of 44.2 million. 

Fox has a few unique happenings that could help attract even more viewers than usual. 

On Super Sunday, the Chiefs will be vying for the first three-peat in the Super Bowl era. Meanwhile, Tom Brady will be in the booth calling his first Super Bowl to conclude the inaugural season of his 10-year, $375 million broadcasting deal with Fox Sports.

Additionally, Fox has cut a deal with NBCUniversal to produce two separate Spanish-language broadcasts that will air on Fox Deportes and Telemundo for the first time in Super Bowl history.

And despite the NFL’s overall TV ratings slipping this season, Fox in recent weeks has still been able to sell roughly a dozen 30-second Super Bowl LIX commercial units for at least $8 million each, topping previous sales numbers around $7 million for 30 seconds of airtime.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 9, 2025; New Orleans, LA, USA; Fox Sports NFL Sunday analyst Michael Strahan (left) and Fox Sports NFL Sunday analyst Jimmie Johnson (right) react before Super Bowl LIX at Caesars Superdome.

Jimmy Johnson Stops Short of Retirement After Fox Sports Tribute

Fox ran a tribute to Jimmy Johnson’s career during the Super Bowl pregame.
Feb 9, 2025; New Orleans, LA, USA; Recording artist SZA and recording artist Kendrick Lamar perform during halftime Super Bowl LIX at Caesars Superdome.

Nike’s Huge Super Bowl: From Jalen Hurts to Kendrick and Serena

Kendrick Lamar wore Nikes in the halftime show; Serena Williams wore Converse.
Oct 13, 2024; London, United Kingdom; The 2024 NFL London Games, New York Jets, Minnesota Vikings, Jacksonville Jaguars and Chicago Bears logo on the facade at an NFL International Series game at Tottenham Hotspur Stadium.

Do NFL Players Want an International Super Bowl?

Players told Front Office Sports where it should be held.

Eagles Set to Host 2025 NFL Kickoff: Who Will Be Their Opponent?

Speculation begins on Philadelphia’s opponent for the 2025 kickoff game.

Featured Today

Brady and Mahomes

Chiefs Fatigue Is Real. It’s Nowhere Near Patriots Hate Yet

People who have covered both teams say the difference is stark.
Nov 24, 2024; Inglewood, California, USA; Philadelphia Eagles quarterback Jalen Hurts (1) celebrates with running back Saquon Barkley (26) after the Eagles defeat the Los Angeles Rams during the first half at SoFi Stadium.
February 7, 2025

How the Eagles Reinvented Championship Roster Construction

Philadelphia is one of the most innovative franchises in the NFL.
February 3, 2025

‘Ultimate Throwback’: The Unimpeachable Cool of Hartford Whalers Gear

Nostalgia and street cred have driven a consistent frenzy for merch.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.
February 1, 2025

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.

Fox Sports Debuts Controversial Score Bug for Super Bowl LIX

Reviews on social media were mostly negative as sports fans are resistant to change.
February 7, 2025

Jameis Winston Eyes NFL Return, but Keeps Door Open for Potential TV..

Jameis Winston played for the Browns last season.
exclusive
February 8, 2025

5 Big Sound Bites From Radio Row at Super Bowl LIX

Straight shooting from Greg Olsen, Chiefs and 49ers team execs, and others.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
February 7, 2025

ESPN Faces Potential Exit from MLB Media Rights As Opt-Out Looms

A 35-year rights relationship now faces a very different media landscape.
Nov 23, 2024; Las Vegas, Nevada, USA; Mercedes AMG Petronas driver Lewis Hamilton (44) leads Oracle Red Bull Racing driver Max Verstappen (1) during the Las Vegas Grand Prix at Las Vegas Circuit.
February 7, 2025

Netflix Exploring Bid for Formula One Rights in U.S. Starting 2026

ESPN holds the rights to F1 through 2025.
February 7, 2025

How Much Longer Can Fox Sports Keep the Top-Rated Pregame Crew Together?

The three have been at Fox NFL Sunday since 1994.
February 6, 2025

NFL Exec: We’re Reaching More Fans Without Spreading Too Thin

NFL media executive Brian Rolapp is bullish on the evolution of streaming.