• Loading stock data...
Tuesday, July 15, 2025

Why Orlando City is Turning to Alexa to Deliver News to Fans

Orlando City is using Alexa to deliver news directly to its fans via voice enabled updates. (FOS Illustration)

Orlando City is using Alexa to deliver news directly to its fans via voice-enabled updates on the Amazon Echo family of products. (FOS Illustration)

With one in six Americans owning a smart speaker according to research from NPR and Edison Research, the battle is on to find a way to deliver timely and relevant content to users who also have an affinity for sports teams.

While leagues such as the NBA have had Alexa Skills since late 2017, Orlando City’s foray into the voice space, specifically with their new Alexa Skill, marks one of the first uses of the platform at a team level.

Although there won’t be a massive marketing push behind the new skill, Ed Cahill, Senior Director of Content for Orlando City, is excited about the potential opportunities Alexa presents.

“We’ll continue to invest our time into voice,” said Cahill. ”Our target market is constantly on the move. If our fans are driving, working, or at the gym, voice is potentially our only option to reach them. In terms of creating content for smart speakers, the turnaround is actually pretty quick and we expect to be able to get regular updates out to fans without sacrificing too many man-hours.”

Making a decision to explore the voice space was easy for Cahill and his team based on the sheer fact that the market growth and adoption rate for smart speakers are booming.

“The most convincing research for us when it came to the decision to enter this space was the mass adoption rate of smart speakers,” said Cahill. “With over 20 million Amazon Echo’s already in the market, and a smart speaker install base of 244 million expected by 2022, it just made sense for us to start to explore the space.”

“I think we’ll take a laid-back approach in driving users to the platform. We’ve listed our skill on our website under news and will do social media push as well as in-stadium on gamedays. As this is only a news briefing skill, we’ll push this as a convenience factor for fans. If we look into a full-fledged skill in the future that strategy may change.” – Ed Cahill, Senior Director of Content for Orlando City

Although a first for Orlando City on the Amazon Echo, Cahill and his team have been using voice-based content in the form of weekly podcasts for the past three years. The success of these, coupled with the aforementioned growth of the smart speaker market, led Cahill to believe that being creating an Alexa Skill would only add another level of convenience for fans.

“We’ve been running ‘Orlando City Soccercast’ for over three years now. It’s a weekly podcast that helps fans stay in the know. We’ve had positive results from the podcast and expect fans to enjoy the convince of Orlando City news via smart speakers in their kitchens, bedrooms, or anywhere in their homes.”

For those worried about the skills it requires to put together an Alexa Skill, the process is actually rather simple. Luckily, besides the product being extremely easy to use, the platform makes the creation and approval process for an Alexa Skill quite seamless.

Not only is the process of creating a skill simple, the process to upload content and sound bites might be even easier. With all the cool features and possibilities of the platform, the ease of use was the one that surprised and delighted Cahill the most.

“I assigned the task of creating the skill to my Director of Video, Eric Thompson. With no experience in the space, he was able to create and send the skill in for approval in the space of two days. Training for creating and uploading sound bites for our entire team took only about 10 minutes.”

As with any content and platform, the first question after debuting it usually turns toward monetization and a club’s thoughts on how they will do that. While not the primary plan as of yet, Cahill sees the opportunity for Orlando City’s partners to get involved at some point.

“Our partners are just as much on the cutting edge as we are. Many are taking the same path into voice and we’ll look to collaborate and learn together.”

With voice platforms still in relative infancy compared to other platforms, the ability to get even closer to the consumer in a way that is easy to consume, and without much friction, is a tantalizing opportunity for sports teams around the world.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.
exclusive

Amazon Adding Dell Curry to NBA Coverage Team

The 16-year NBA veteran has been a Hornets color commentator.

Featured Today

Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
July 4, 2025

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.
Gabby Thomas
exclusive
June 12, 2025

Grand Slam Track Cancels Los Angeles Meet As $30 Million Track Start-Up..

Sources close to Grand Slam insist money is not an issue.
June 13, 2025

What Rolapp’s NFL Exit Means—and the Top Candidates to Replace Him

NFL media boss Brian Rolapp leaves; the league hunts for his replacement.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
May 23, 2025

New LPGA Commissioner: Women’s Golf ‘Really Hard’ to Find on TV

Former PGA of America COO Craig Kessler will lead the tour.
Donald Trump, Nick Saban
May 22, 2025

Proposed Trump College Sports Commission May Never Happen

The White House is not sure of its plans.
May 15, 2025

PGA Championship Tees Off With Free Food, Record Hospitality Sales

General admission includes unlimited food and non-alcoholic beverages.
Jun 12, 2019; Boston, MA, USA; St. Louis Blues center Ivan Barbashev (49) and right wing Vladimir Tarasenko (91) hoists the Stanley Cup after defeating the Boston Bruins in game seven of the 2019 Stanley Cup Final at TD Garden
May 15, 2025

The 10 Biggest Stanley Cup Upsets of All Time

Since the 1984–1985 NHL season, 10 squads have defied the odds.