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Saturday, May 3, 2025

Who Is Highest-Paid Coach in College Football?

  • Georgia’s Kirby Smart tops the list as college football’s highest-paid coach.
  • Nine coaches earn at least $10 million annually.
Georgia coach Kirby Smart argues a call with the ref during the second half of the SEC Championship game against Alabama at Mercedes-Benz Stadium in Atlanta, on Saturday, Dec. 2, 2023. Alabama won 27-24.
Joshua L. Jones / USA TODAY NETWORK

When Nick Saban retired from coaching last year, it caused a rumble within college football for more than one reason. 

He had the most titles in NCAA history and was the highest-paid, earning $11.4 million in 2023. 

His protege, Kirby Smart, stepped right into his place as the highest-paid college football coach after Georgia recently approved to pay him $13 million a season. 

Smart was already making over $10 million, with an increase to $11 million set for 2025 before the announcement. But Georgia rewarded the coach early after posting a 94-16 record in nine seasons and back-to-back national championships in 2021 and 2022. 

Ryan Day of Ohio State takes second at $12.5 million. Ohio State rewarded him with an extension until 2031 in February after leading the team to its first national championship since 2014.

Leaping into the top three is Colorado’s Deion Sanders at $10.8 million annually. Sanders signed a $54 million extension for his role in reinvigorating the program, both in wins and national interest.

Colorado inked the extension after rumors of Sanders possibly taking the leap to the NFL emerged with his meeting with Jerry Jones of the Cowboys.

Bill Belichick’s arrival on the college football scene sent shockwaves throughout the football world.

His five-year, $50 million contract at UNC will give him $10 million annually to tie for sixth. Whether he can adapt to the college landscape in the NIL era as a 72-year-old is the question, but the Tar Heels are betting on his experience in the NFL to translate at the college level.

The SEC dominates the top 25 highest-paid college football coaches, with eleven from the conference. 

Alabama’s Kalen DeBoer earned $10 million in his first season coaching, tied for sixth. But the Tide paid Washington much more after buying out his previous contract with them. 

Lane Kiffin of Ole Miss, Josh Heupel of Tennessee, Eliah Drinkwitz of Missouri, and Mark Stoops of Kentucky each earn $9 million per year to tie in tenth.

Ranking The Top 25 Highest-Paid College Football Coaches

Here is the full list of the top 25 college football head coach salaries, compiled using data from USA Today, Yahoo Sports, and The Athletic.

  • Updated: March 29, 2025
RankCoachCollegeTotal Compensation
1Kirby SmartGeorgia$13 million
2Ryan DayOhio State$12.5 million
3Dabo SwinneyClemson$11 million
4Deion SandersColorado$10.8 million
5Steve SarkisianTexas$10.6 million
6Lincoln RileyUSC$10.04 million
T-7Kalen DeBoerAlabama$10 million
T-7Bill BelichickUNC$10 million
T-7Mike NorvellFlorida State$10 million
10Brian KellyLSU$9.98 million
T-11Eliah DrinkwitzMissouri$9 million
T-11Lane KiffinOle Miss$9 million
T-11Josh HeupelTennessee$9 million
T-11Mark StoopsKentucky$9 million
15James FranklinPenn State$8.5 million
16Dan LanningOregon$8.2 million
17Brent VenablesOklahoma$8.15 million
18Mario CristobalMiami$7.78 million
19Luke FickellWisconsin$7.73 million
20Jedd FischWashington$7.7 million
21Lance LeipoldKansas$7.5 million
22Billy NapierFlorida$7.4 million
23Jonathan SmithMichigan State$7.3 million
24Kenny DillinghamArizona State$7.25 million
T-25Kirk FerentzIowa$7 million
T-25Mike ElkoTexas A&M$7 million

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