• Loading stock data...
Saturday, July 20, 2024
Join us this September for Tuned In Request to Attend

What Bull Riding Can Teach You About Real Time Visual Storytelling

Jose Vitor Leme attempts to ride Phenom Genetics/Rothe’s Bad Beagle during the championship round of the Oklahoma City Unleash the Beast PBR tour. Photo by Andy Watson

© Andy Watson / Bull Stock Media

*This post is part of the brand new FOS Insights program. Libris is a proud launch partner of the program. 

As the official photographer for Professional Bull Riders (PBR), Andy Watson has captured every major moment in the sport’s 25-year history.

“It’s an edge of the seat sport,” says Andy. “You pay for the whole seat, but you only need the edge. It’s a very visual sport, too. You can really freeze and zoom on every little detail — the dirt flying, the expression in the bull’s face, the expression in the cowboy’s face. The photos are just powerful.”

Working directly with his wife Jacey, the duo, who also run Bull Stock Media, has mastered getting compelling photography up online in mere seconds to increase audience engagement and excitement around the sport.   

Watch the video to see how Andy and Jacey bring bull riding to life through stunning visuals and fast image delivery:  

Behind the Scenes with the Storytellers

Over the years, Andy and Jacey have built a massive archive of 1.5 million images. While Andy’s on the road shooting 40+ PBR events a year, Jacey manages the archive from their home in Bozeman, Montana. She crops and edits, tags all of the images with relevant metadata, and adds them to Libris to make them available to everyone who needs them.

© Andy Watson / Bull Stock Media

Thanks to Andy and Jacey’s workflow, people across the PBR organization can get the photos they need, whether they’re posting shots on Instagram seconds after a great ride or digging deep into the archive for a celebration of the brand’s 25th anniversary.

Here’s a look at how they get PBR images published online so quickly:

  1. Andy takes photos inside and around the PBR arena.
  2. He uses a wireless transmitter to send them straight to a laptop at the edge of the arena.
  3. Jacey is logged into that laptop remotely from where she lives in Montana.
  4. Jacey crops and edits the photos, then pushes them out to the social media team using WhatsApp, and to others members of the team using Libris.
  5. Team members then immediately distribute those photos across social media platforms and PBR’s website.  

© Bull Stock Media

“They’re being used for everything,” says Andy. “There’s social media, there’s the website, media, marketing, they’re up and down billboards, they’re in all the papers, they’re on TVs, and all the sponsors use them.”

© Andy Watson / Bull Stock Media

Today, Andy and Jacey have nearly 150 people on their Libris account who need access to PBR photos on a daily basis. On top of that, 400 people float in and out of the system when they need a particular asset.

“Of those people, we need to make sure everyone has the right image permissions,” says Jacey. “Some departments within PBR need access to the entire archive, while others don’t. Proper permission settings ensures you’re not allowing access to old images or old logos, for example. It’s important for PBR that the photos being pulled are always being used in the right context.”

© Andy Watson / Bull Stock Media

“The evidence is strong when you also look at the huge following that PBR has on their social media platforms,” says Jacey. “Fans are being driven to consume PBR news and content solely on the PBR properties online, rather than seeking it out elsewhere. We’re an integral part of providing that content for those channels.”

And as the team uses these images across platforms, they have a powerful ripple effect on this fast-paced, fast-growing sport. Andy says photography is crucial to drawing people into the arena for the first time.

“Their curiosity gets the best of them,” he says. “And once you get them here, they’re hooked.”

For more tips on how to maximize the impact of your events, listen to the full webinar featuring PBR’s photo team.

Copy Link
Link Copied
Link Copied

What to Read

The Road to the Return of ‘EA Sports College Football’

This summer, the biggest development in college sports is virtual.
Jan 7, 2024; Nashville, Tennessee, USA; Jacksonville Jaguars wide receiver Calvin Ridley (0) reacts after scoring a touchdown against the Tennessee Titans during the first half at Nissan Stadium.

Without Hard-Line Bans, Pro Athletes and Personnel Will Keep Betting on Sports

Penalties often aren’t stringent or consistent enough to deter banned behavior.
Oct 2, 2021; Miami Gardens, FL, USA; NFL commissioner Roger Goddell speaks during the Don Shula Celebration of Life at Hard Rock Stadium.

The NFL Is Confident It Can Overturn the Sunday Ticket Verdict

The league may have good reason to believe it can win.
podcast thumbnail mobile
Front Office Sports Today

‘EA Sports College Football 25’: It’s More Than a Game


Featured Today

NFLPA Report Cards Have Become the ‘Talk of the Locker Room’ Across..

NFLPA report cards have become the ‘talk of the locker room.’
July 7, 2024

The New College Sports Insiders Are Graphic Designers

Joe Tipton and Hayes Fawcett have become premier news-breakers on social media.
Oct 27, 2023; Sacramento, California, USA; A general of the Sacramento Kings logo on the court before the game against the Golden State Warriors at Golden 1 Center.
July 6, 2024

How Sports Went From Private Equity Punchline to Coveted Asset Class

Once an industry punchline, sports are now a coveted asset class.
July 2, 2024

Willie Mays’s Humility Was Key to His Genius

Mays took heat from all sides, and handled it his own way.

How Sportradar and the NBA are Partnering to Fuel Fan Engagement

How Sportradar and the NBA are utilizing data to enhance fan engagement
April 25, 2023

Oakland A’s Could Share Stadium with Triple-A Team

The Oakland A’s could be searching for a place to play.

MLS’ Chris Schlosser on Pioneering the Digital-First Sports League with AI

Chris Schlosser discusses MLS’s growth and digital transformation.

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
Titans stadium.
April 19, 2023

Titans’ Historic New $2.1B Stadium One Step Closer to Reality

About $1.26B in public money would go toward the new stadium.
May 20, 2022

Crypto Crash Impact on Sports Sponsorships

Prior to the last two weeks, cryptocurrencies, NFTs, exchanges, and a host…
March 11, 2022

The Evolution of Consumer Wearables

The wearables market has seen incredible amounts of growth since the onset of the pandemic. Trends like telemedicine and remote patient monitoring have helped spur adoption and inspired new consumer products that allow for the tracking and collection of biometric data.
February 11, 2022

The Role of Live Sports in Streaming

The streaming wars have intensified as the field is as competitive as ever. One way to retain customers? The answer might be live sports.