Tuesday October 3, 2023

Welcome to Atlanta: College Football’s Capital

  • Atlanta will host this year's College Football Playoff semifinal and become the first repeat host of the final in 2025.
  • The city has become increasingly central to the college sports world.
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Front Office Sports Today

NBC Could Get In On College Football Playoffs

NBC is exploring broadcasting a slice of the expanded CFP in 2026.
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October 3, 2023 | Podcast
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Atlanta, which hosts Saturday’s Peach Bowl, has quietly become hugely important to the college sports world.

This year the Big Peach is hosting the College Football Playoff semifinal, between top-seeded Georgia, based in nearby Athens, and Ohio State. 

  • In 2025, it will become the first repeat host of the CFP Championship, after hosting the final of the 2017 season. Georgia lost that game, but won last year’s championship in Indianapolis.
  • Peach Bowl organizers estimate that the event and Chick-fil-A Kickoff games have brought in $80 million in tax revenue from 1999 to 2021.
  • The Peach Bowl began in 1968 and moved to the Atlanta Falcons and Atlanta United’s Mercedes-Benz Stadium in 2018. The $1.8 billion venue was the site of Super Bowl LIII in 2019.

The College Football Hall of Fame has also moved to Atlanta from South Bend, Indiana.

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Sports Smorgasbord

Atlanta is one of a handful of cities to have an NFL, MLB, NBA, MLS, and WNBA team. The city also had an NHL team from 1999-2011.

It will be one of 16 North American host cities for the 2026 World Cup

The city is a contender to add an NWSL team in 2024, when the league is expected to add two new teams. Salt Lake City is likely to regain a team, after losing one the Utah Royals in 2020. Austin, Cincinnati, and Toronto are also thought to be interested.

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