Atlanta, which hosts Saturday’s Peach Bowl, has quietly become hugely important to the college sports world.
This year the Big Peach is hosting the College Football Playoff semifinal, between top-seeded Georgia, based in nearby Athens, and Ohio State.
- In 2025, it will become the first repeat host of the CFP Championship, after hosting the final of the 2017 season. Georgia lost that game, but won last year’s championship in Indianapolis.
- Peach Bowl organizers estimate that the event and Chick-fil-A Kickoff games have brought in $80 million in tax revenue from 1999 to 2021.
- The Peach Bowl began in 1968 and moved to the Atlanta Falcons and Atlanta United’s Mercedes-Benz Stadium in 2018. The $1.8 billion venue was the site of Super Bowl LIII in 2019.
The College Football Hall of Fame has also moved to Atlanta from South Bend, Indiana.
Atlanta is one of a handful of cities to have an NFL, MLB, NBA, MLS, and WNBA team. The city also had an NHL team from 1999-2011.
It will be one of 16 North American host cities for the 2026 World Cup.
The city is a contender to add an NWSL team in 2024, when the league is expected to add two new teams. Salt Lake City is likely to regain a team, after losing one the Utah Royals in 2020. Austin, Cincinnati, and Toronto are also thought to be interested.