• Loading stock data...
Monday, June 24, 2024

Webinar: How Innovations In Tech Can Help Venues Prepare For Sports’ Return

  • Artificial intelligence and "touchless" technology will be key in keeping fans safe this fall.
  • Striking a balance between safety and fun will also be important.
USATSI

When live sports do make their way back to stadiums throughout North America, things will look a little bit different. Artificial intelligence and other new digital technologies will play an even more significant role in keeping fans, athletes, and venue staff safe and creating positive experiences.

In this webinar, Vice President of Samsung Electronics America Brett Unzicker and HAVRION Chief Technology Officer Daniel Rodriguez join Joe Londergan of Front Office Sports for a discussion on emerging technology in the sports landscape and shaping a new and improved version of live sports.

Edited highlights appear below:

How artificial intelligence can be used to create safer stadiums (05:14)

Unzicker: “We’re working with artificial intelligence that ties to crowd movements. So actually utilizing camera analytics and displaying, if you will, how crowds can get in and around and through venues in the safest way possible. Whether that’s for a safety perspective or whether that’s to the shortest concession line, what we’re doing at Samsung through a variety of partners is really revolutionizing the way people go to venues.”

On using technology to create positive fan experiences (17:55)

Rodriguez: “It focuses, obviously, on building an intimate relationship using technology between the brand and the consumer. It’s about owning that relationship, not just at the time of the event or if they happen to be a season ticket holder…We want to own that experience in perpetuity and more importantly, consistently. And so there’s a unique marrying of technologies, obviously when they’re in venue and outside of venue, to be able to create those unique customer experiences. But then at a moment’s notice inside of these venues, whether it’s something that is as serious as an emergency communication or whether it’s a unique personalized fan experience, being able to use things like location-based services, personalized profiles, and then specifically things like social media to be able to engage that customer to create those powerful experiences.”

On maintaining a balance between safety and fun (35:38)

Unzicker: “I think ultimately it’s really about this seamless, curated experience for fans that is mandatory to compete with the living room…We’ve heard two different things from customers. A lot of people don’t want to think about having their temperature checked when they walk up. Some people want to just know that it’s being done with a thermal sensor and they’re getting to go into the venue and they’re having the time of their life. Other venues want to go the other way with it and want to make sure everybody’s checked. I don’t think there’s a wrong way either in either position.”

On 5G Affecting Fan Experience (1:01:13)

Rodriguez: “5G is going to give us a really whole new set of capabilities in how we augment that customer experience. But also I think for owners and operators, it’s going to allow a far more contextual experience with their customer in real time. So being able to measure sentiment real-time based upon maybe the fact that through the use of 5G, we can see that a percentage of the venue is actually using their phone and they’re on their social media apps, or they’re watching a YouTube video. What do we need to do inside of the space to recapture that attention? And so through the use of that real-time, high-speed transfer of sentiment driven information…will be able to take and process this information in real-time and be able to uniquely and situationally improve the experience for their customers over time.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
Sponsored

How Duracell is Making Fans Fall in Love with F1 Racing

Nobody expected this household brand to become F1’s newest darling.
Sponsored

Major League Rugby’s Vision for American Rugby

How Major League Rugby is leading the Rugby renaissance in the U.S.
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
podcast thumbnail mobile
Front Office Sports Today

Clock is Ticking to Restart Coyotes’ Franchise

0:00

Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.
Sponsored

Women in Sports are Leveling Up

Three graduates of Ohio University’s Professional Master of Sports Administration shared their sports business success stories on FOS Fundamentals.
Sponsored

Executive Roundtable: Putting Employees First

Best Employers in Sports, Charlotte Hornets, Miami Dolphins, remote work, diversity, inclusion, COVID-19, leadership, career development
Sponsored

Webinar: How The PGA TOUR Drives Digital Engagement

The PGA TOUR has always been at the forefront of digital engagement and innovation. In collaboration with its longtime partner, iX.co, the TOUR continues to create news ways to engage with its global fan base.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
Sponsored

Webinar: The In-Venue Technology That Can Welcome Fans Back

Representatives from Samsung discuss in-stadium tech solutions to keep fans safe and entertained with Front Office Sports.
Sponsored

How Digital Technology Is Being Leveraged to Create Great In-Venue Experiences in..

An all-star panel joins Front Office Sports for a webinar on creating strong in-venue experiences for fansduring and after the pandemic.
Sponsored

How Today’s Brands Are Maximizing Sponsorship ROI With Their Own Analytics

Representatives from Dell Technologies, Stanley Black & Decker, GumGum Sports and FOS CEO Adam White discuss sponsorship analysis today.
pexels
Sponsored

OneTeam Partners: Athlete and Brand Amplification for the Cutting Edge Sports Marketer

Reps from OneTeam Partners join this Front Office Sports Webinar to discuss esports, NIL marketing rights, working with NFL players, and more.