• Loading stock data...
Monday, June 24, 2024

Webinar: New Normal of Live Sports Insights For Future Success

  • Representatives from Extreme Networks, Vinik Sports Group, and the Baltimore Ravens offer their perspective on where live events are headed.
  • Technologies that can keep fans safe are discussed at length.
empty seats at a stadium; live venue sports shift

Live sports are facing a ‘new normal’ as they welcome fans back into their venues. Already confronted with increasing, continuously evolving demands – driven by both fan expectations and operational/business requirements – recent events have only escalated these demands and introduced new complexities for venue environments.

In this webinar, John Brams of Extreme Networks, Roy Sommerhof of the Baltimore Ravens, and Andrew McIntyre of Vinik Sports Group join Joe Londergan of Front Office Sports for a discussion on what in-venue competencies and use cases are critical to the future of live sports, and in what ways digital transformation is accelerating to meet these needs.

Edited highlights appear below:

On core competencies that are important for live event companies/teams (9:00)

Sommerhof: “For us, just an ability to provide a safe atmosphere for our attendees. That, to me, is the overarching theme. We went through the same kind of process after 9/11, when we opened our buildings up after that event. Making sure that the public understands that it is a safe environment to go into. This is a little bit different situation., but it is still a situation where we are going to have to gain that public trust.”

On how Extreme Networks can help teams meet the challenges that they are facing (15:50)

Brams: “We’re mostly known for high density wifi. We have a specialization around that practice. In the U.S. alone, we have over 45 venues that use our solution end to end. That’s something that we’ve built our business around. We have very specific go-to-market solutions, we even have form factors that are designed 100% to be put into an environment like these, the large public venues. So if you’re doing a full implementation and it’s a full stadium or arena, we have products that are very much designed for that space. … The other area that we’re really known for is the analytics side, which is about telling what users are doing in your environment.”

On importance of also engaging fans at home (29:45)

McIntyre: “I think that second screen piece is going to be huge. If people are unwilling, or they don’t feel safe, or they’re going to wait a little bit longer to come back to the venues, it’s bringing that experience to them in a different way and I think that falls on the second screen. Whether that’s gamification or whether that’s something that can be done on the gambling side of the house, if your state is moving in that direction. I think something that we’re starting to see, and we’ve been doing this now with [classic games] is a watch party concept where you have multiple people watching the game, or a replay of a game, and then getting some really unique insights from individuals.”

On safely hosting fans within an NFL venue (32:15)

Sommerhof: “We’re looking at a number of different scenarios. We’re looking at a scenario without fans, we’re looking at a scenario with limited fans, and within ‘limited fans,’ there’s about three different levels of capacity within that group. … On the seating bowl side and the guest side, how do you do a seating bowl manifest to deal with social distancing? So we’ve enlisted the help of Ticketmaster to help us through that process. We have three different scenarios where we could do that. I don’t personally think the seating bowl is the hardest thing about this. I think the hardest thing is the social spaces on the concourse.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Coyotes’ Latest Setback Casts Doubt on the NHL’s Future in Arizona

The team says it ‘seriously jeopardizes’ chances of the NHL returning.

Arizona Cancels Auction For Land Coyotes Owner Sought For New Team

The Coyotes’ hopes for a revival in Arizona took another hit Friday.

Finals Draw Underwhelming Viewership, but NBA Juggernaut Rolls On

The impact will be negligible on the NBA’s $76 billion media-rights talks.
podcast thumbnail mobile
Front Office Sports Today

Clock is Ticking to Restart Coyotes’ Franchise

0:00

Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.
Sponsored

Women in Sports are Leveling Up

Three graduates of Ohio University’s Professional Master of Sports Administration shared their sports business success stories on FOS Fundamentals.
Sponsored

Executive Roundtable: Putting Employees First

Best Employers in Sports, Charlotte Hornets, Miami Dolphins, remote work, diversity, inclusion, COVID-19, leadership, career development
Sponsored

Webinar: How The PGA TOUR Drives Digital Engagement

The PGA TOUR has always been at the forefront of digital engagement and innovation. In collaboration with its longtime partner, iX.co, the TOUR continues to create news ways to engage with its global fan base.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
Sponsored

Webinar: The In-Venue Technology That Can Welcome Fans Back

Representatives from Samsung discuss in-stadium tech solutions to keep fans safe and entertained with Front Office Sports.
Sponsored

How Digital Technology Is Being Leveraged to Create Great In-Venue Experiences in..

An all-star panel joins Front Office Sports for a webinar on creating strong in-venue experiences for fansduring and after the pandemic.
Sponsored

How Today’s Brands Are Maximizing Sponsorship ROI With Their Own Analytics

Representatives from Dell Technologies, Stanley Black & Decker, GumGum Sports and FOS CEO Adam White discuss sponsorship analysis today.
pexels
Sponsored

OneTeam Partners: Athlete and Brand Amplification for the Cutting Edge Sports Marketer

Reps from OneTeam Partners join this Front Office Sports Webinar to discuss esports, NIL marketing rights, working with NFL players, and more.