• Loading stock data...
Tuesday, April 16, 2024
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Was the Gatorade Color Compromised Before Super Bowl LVIII Kickoff? 

  • Multiple gambling companies saw a sharp spike in the color purple prior to Sunday’s kickoff.
  • The line is already limited to just six states, making a shutdown plausible.
Gatorade
Kirby Lee-USA TODAY Sports

Did someone get caught with their hand in the Gatorade cooler? 

That’s what is being alleged after the betting line on which color the winning coach would be bathed in took a massive spike in purple’s favor before Sunday’s kickoff. 

On DraftKings, the odds for purple dropped from -275 to -130 before the start of Chiefs-Niners, according to the New York Post. In the days leading up to the game, purple had received just 1% of the overall market money on BetMGM. 

Of course, purple, usually a grape-flavored variant of the sports beverage, was the color Andy Reid was doused in after the Chiefs beat the 49ers in overtime. DraftKings and BetMGM reported a similar spike in bets on the color as kickoff approached, with roughly 17–18% of the money coming on purple, leading some gamblers to wonder whether the color leaked out. 

The handle @DailyHitman on X (the app formerly known as Twitter) posted a pair of texts without providing much context that say they were tipped off about the color being purple. They could also be fake, but the information was still accurate, leaving room for wonder.

Betting on the Gatorade color was already a niche market among prop betters, as such odds are outlawed in 32 states. Only six states and Washington, D.C., allow gamblers to wager on the Gatorade color. With such a finite market for such bets, it could be the end of such bets, though companies claim they’ll shut down the market if word leaks onto social media. Should it happen, those wanting to bet on a color could always turn to roulette.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Caitlin Clark’s WNBA Chapter Officially Opens as No. 1 Overall Pick

Clark’s professional career is starting as a member of the Indiana Fever.

Boban’s Stunt Won Clippers Fans Thousands of Dollars of Chicken

High attendance and prices in L.A. are costly for Chick-fil-A.

Out of Her ‘Comfort Zone’: SNL Starts Caitlin Clark’s Whirlwind Draft Weekend

‘The Today Show,’ ESPN, and an Empire State Building photo opp.
podcast thumbnail mobile
Front Office Sports Today

Inside the Most-Hyped WNBA Draft in History

0:00
0:00

Featured Today

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
April 6, 2024

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.
Mar 31, 2024; Portland, OR, USA; NCAA officials measure the three point line while coaches from the Texas Longhorns and NC State Wolfpack watch with referees in the finals of the Portland Regional of the NCAA Tournament at the Moda Center center.
April 1, 2024

NCAA Has No One to Blame for Latest Women’s March Madness Transgressions

NCAA is still making avoidable mistakes three years after a complete overhaul.
Nov 16, 2015; Bloomington, IN, USA; General view of the championship banners at Assembly Hall prior to the game between Austin Peay and Indiana.
March 31, 2024

How to Make It in Basketball: Become a Manager at Indiana

Inside the Hoosiers’ unglamorous, profoundly rewarding incubator for basketball’s biggest names.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Nike
Multiple - USA Careers
NBA
Multiple - USA Careers
Dunham's Sports
Multiple - USA Careers
Sponsored

How Daily Fantasy Sports Solved NBA Fantasy

The remarkable growth of the #1 Discord sports server in the world.
Oct 5, 2021; Kansas City, Missouri, USA; Bob Kendrick, president of the Negro Leagues Baseball Museum in Kansas City, points to the lettering outside of the museum Tuesday.
February 28, 2024

How Do You Keep Negro Leagues Baseball History Alive? Put It in a Video Game

Negro Leagues Baseball Museum attracting increased donations, visits from ‘MLB The Show.’
February 29, 2024

Electronic Arts’ Layoffs Signal Ongoing Evolution, Struggles

The company is set to make a second major round of staff cuts in the last year.
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
Sony-Playstation-Demo-Booth
February 27, 2024

Sony to Lay Off 900 From PlayStation Team After Missed Sales Target

Cuts come amid a tough stretch for the gaming industry.
EA Sports
February 15, 2024

EA Sports: Summer Release for Long-Dormant College Football Video Game

Ed O’Bannon’s historic lawsuit led to the shuttering of EA Sports’ popular college games.
Reba McEntire Super Bowl
February 12, 2024

Reba McEntire Repeated ‘the Brave’ in the National Anthem, Sending Prop Bettors Spiraling

BetMGM paid bettors on both the over and the under.
PENN ESPN
November 13, 2023

PENN Entertainment’s High-Stakes Gamble with ESPN Bet Kicks Off on Tuesday

After his Barstool failure, PENN CEO Jay Snowden has plenty riding on a deal with ESPN.