Saturday December 9, 2023

Warriors Lean on Partnerships to Drive Relief Efforts

  • From a $25,000 donation with Williams Sonoma to Zaza Pachulia’s delivery of 70 meals via Uber to healthcare workers, the Warriors are finding ways to integrate partners into community efforts.
  • The Warriors' community efforts with partners during the coronavirus outbreak underscores the organization’s vision to be a community asset.
Copy Link
Link Copied
Link Copied

As the Golden State Warriors prepared to play a game on March 16 without fans, the team’s senior vice president of partnerships Mike Kitts said he naively felt they were readying to face the worst-case scenario.

But even before the game had the chance to tip-off, the NBA postponed its season, and a whole new playbook was about to be written on the fly. 

For the Warriors partnership team, that meant putting together a plan to interact with sponsors during this period. 

“It started with major communication with all partners, followed up with one-on-one conversations, and providing updates,” Kitts said.

The process is still ongoing, but Kitts said a strong foundation of community and foundation platforms has helped put partnerships into action that are beneficial to the team, partner, and community.

Kitts referenced Warriors owner Joe Lacob’s belief that the team is a community asset and the responsibility to be a steward of that asset.

READ MORE: Hawks CEO Steve Koonin Talks ‘Business Unusual’ As Atlanta Emerges as Leader in COVID-19 Response

“Our partners see us in a similar light: we’re a conduit to the community,” he said. “We have a platform that has rights and responsibilities that allows us to create impact, and as the dust settles and our partners understand what their business is going through, then hopefully, you’ve partnered with amazing companies that see the world in the same way you do.”

“Yes, it’s a bad situation, but we’re luckier than most, and how do we use that platform for good,” he said.

Among the first partner programs to roll out in the Bay Area saw Warriors player Zaza Pachulia donate 70 meals from Chase Center concessionaire Alicia’s Tamales Los Mayas to healthcare workers with the help of Uber. The Warriors also made a $25,000 donation to No Kid Hungry in partnership with Williams Sonoma, while a $10,000 joint donation with Budweiser helped purchase medical supplies.

Chase also supported the Warriors with the logistics and costs of distributing the $1.4 million relief fund for Chase Center employees – a challenge Kitts said is overlooked in the creation of such funds.

“It’s no different than the normal goal of trying to engage and entertain fans, but it’s how do you take that same mindset and set it to simply doing good for others,” he said. “You’re creating the playbook in the middle of the game.”

READ MORE: NASCAR Driver Michael McDowell Climbs Virtual Standings to Land Real Sponsor

“There isn’t one solution or one person or organization that can fix all of this, it does require all of us to do a small part, and it’s the magic in the collective effort to allow all of us to get through this,” he said. 

The community and foundation aspect of partnerships have already been a primary focus for the Warriors, but the coronavirus pandemic has emphasized the importance of that mindset, Kitts said

“In the eye of this challenge comes the opportunity to innovate,” he said. This is going to lead to some real innovation that extends far beyond any hiatus. This underscores that area of our business, and it has the potential to be a real area of growth.”

Kitts said the team would continue to develop how partnerships programs are rolled out with its stakeholders in a time he described as a mixture of the 2008 financial crisis, 9/11, the SARs outbreak, and 2011 NBA lockout.

“We’re in this moment in time where you’re seeing real humanity, and you’re seeing an understanding that we’re all in this together,” he said. “These scenarios are the very reason you call these partnerships and not sponsorships; it requires everyone to lean in.”

Copy Link
Link Copied
Link Copied

What to Read

Dallas Mavericks guard Luka Doncic looks to move the ball past Houston Rockets forward Jabari Smith Jr. during the second quarter at the American Airlines Center.

The NBA Has Autumn Relevance Thanks To In-Season Tournament

The league set a new attendance record in the month of November.
Media personality and sociallite Kim Kardashian in attendance as the Los Angeles Lakers play against the Golden State Warriors during the first half in game three of the 2023 NBA playoffs at Arena.

NBA Gets Into Business With Kim Kardashian

Kim Kardashian’s SKIMS is the league’s new official underwear partner.
podcast thumbnail mobile
Front Office Sports Today

Golf World in Chaos After Jon Rahm Joins LIV


Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? “AG’s Office Has Not Expressed Interest In Pursuing”

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference’s future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin’s interaction with the player behind lawsuit.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple Locations
Multiple Locations
Creative Artists Agency
Multiple Locations
Drew Brees smiling while wearing hat

Drew Brees, PointsBet Pull Off Elaborate Lightning Publicity Stunt

The video racked up over 2 million views in about 12 hours.
al michaels and kirk hergstreit
September 15, 2022

Amazon’s Advertising Blitz Ahead Of First ‘Thursday Night Football’

‘Thursday Night Football’ has launched massive marketing takeover ahead of Chiefs-Chargers.
September 16, 2022

NBA Legend Scottie Pippen Latest Celebrity To Endorse LIV Golf

The former Chicago Bull is part of LIV’s celebrity marketing campaign.

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
June 21, 2022

NBA Finals Broke Records on Social Media

The NBA closed out the season with a bang on social media, eclipsing 2 billion video plays for a 19% increase over last year.
June 21, 2022

Gallo Winery Could Be New Player For Super Bowl Spots

Anheuser-Busch is giving up Super Bowl alcohol exclusivity for first in decades. NFL sponsor E. & J. Gallo Winery might step up with own commercials in the Big Game.
June 13, 2022

NBA’s Latest Floating Court Hits London’s River Thames

Hennessy continued their global initiative with the NBA by creating a floating court in the River Thames.
June 13, 2022

Steph Curry Is NBA’s Social Media King

Steph Curry isn’t only dominating on the court, he’s become the king of the NBA’s social and digital push.