Friday, May 22, 2026

Warner Bros. Discovery Cash Woes Could Hit Sports Rights

  • Filing details projected hit of $300 million to $500 million in adjusted earnings from strikes
  • Company seeking a renewal of NBA rights, but on very different terms than current deal
An NBA on TNT camera at a basketball game.
Ron Chenoy-USA TODAY Sports

The ongoing Hollywood writers’ and actors’ strikes have already dealt a significant financial blow to Warner Bros. Discovery — and now could ultimately impact the company’s ability to acquire additional sports rights.

On Tuesday, the parent of networks such as TBS and TNT said in a filing with the U.S. Securities & Exchange Commission that the tandem Hollywood strikes — the first such paired actions since 1960 — have negatively impacted its projected full-year adjusted earnings by about $300 million to $500 million. 

“While WBD is hopeful that these strikes will be resolved soon, it cannot predict when the strikes will ultimately end,” the company said. “With both guilds still on strike today, the company now assumes the financial impact to WBD of these strikes will persist through the end of 2023.”

It is already a delicate period for WBD. Having gone through multiple waves of layoffs over the past 17 months, the company is now seeking a new NBA rights deal to succeed the current one expiring in 2025, but with changes to reflect the transforming media landscape.

WBD officials have downplayed the potential impact on sports, and other major programmers face similar challenges due to the strikes. But some analysts have still conveyed concern regarding the company’s overall situation, in part due to its $47.8 billion in gross debt.

“The issue facing Warner Bros. is a scenario where the networks segment remains in decline and the [direct-to-consumer] segment collapses due to no original [entertainment] content for months,” said Stone Fox Capital. “At the same time, Netflix, Amazon, and Apple can all afford to absorb any losses and continue investing when the strikes end.”

WBD CEO David Zaslav will appear Wednesday at a Goldman Sachs investor conference in San Francisco — along with top executives from Charter, T-Mobile, Verizon, Paramount, and Comcast, among others — and is expected to discuss the strikes and their financial impact.

Meanwhile, WBD is preparing a formal announcement of its long-awaited sports tier for Max, projected to debut around the start of the MLB playoffs next month. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

CBS, TNT Sports Parents Face New Merger Scrutiny by Lawmakers

A group of six U.S. senators raises concerns about the proposed megadeal.
TNT Sports

WBD Leans Further Into Sports With Paramount Deal Looming

The TNT Sports parent company pushes ahead with its own programming plans.
UConn Huskies forward Tarris Reed Jr. (5) backs down Michigan Wolverines center Aday Mara (15) on Monday, April 6, 2026, during the NCAA men’s basketball national championship game at Lucas Oil Stadium in Indianapolis.

NCAA Nears Decision to Expand, but Key Steps Remain 

“No final recommendations or decisions have been made at this time.”
Zaslav

WBD Shareholders Approve Sale, Reject Pay Package for Zaslav

The combined company would have one of the largest sets of sports rights in the industry.

Featured Today

Charlie Pilner and Nikolas Rohrmann

How 2 Brown Undergrads Became Sports Deal Brokers

An experimental project turned into a permanent course and business deal network.
May 14, 2026

NFL Rivalries Are Made on the Field, Mocked in Schedule Release Videos

Every year, teams find new ways to one-up themselves (and their rivals).
Bart Swings/Falyn Fonoimoana/Avery Poppinga
May 14, 2026

OnlyFans Is Paying Pro Athletes What Their Sports Won’t

The adult-content platform is a reliable income source for niche athletes.
May 13, 2026

How Sports Graphic Designers Are Grappling With the Rise of AI Art

The release of ChatGPT 2.0 Images sparked a conversation among sports designers.
May 16, 2026; Los Angeles, California, USA; Ronda Rousey (blue gloves) celebrates defeating Gina Carano (red gloves) after a women's featherweight bout at Intuit Dome. Mandatory Credit: Jayne Kamin-Oncea-Imagn Images

How Jake Paul’s MVP Plans to Build on Netflix MMA Debut

Saturday’s debut averaged 12.4 million viewers on Netflix.
The University of Alabama showed off renovations to Bryant Denny Stadium Thursday, Oct. 1, 2020. Sports Illustrated covers decorate the walls inside the new press box. [Staff Photo/Gary Cosby Jr.]
May 20, 2026

Sports Illustrated Defends Its Standards After Plagiarism Incident

SI removed its prediction-markets affiliate following accusations of plagiarism.
May 20, 2026

NHL Playoffs Deliver Record Second-Round Ratings for ESPN, TNT

The Canadiens-Sabres series brought additional audience milestones.
Sponsored

Mark Cuban Peels Back the Curtain

Mark Cuban discusses sports ownership, the rise of NIL, and the evolving media landscape.
Racin' With The Boys
exclusive
May 20, 2026

‘Bussin’ With the Boys’ Launching New NASCAR Show

Peyton Manning’s Omaha Productions will produce the show.
May 19, 2026

NFL Pushes Back on Criticism Over TV and Streaming Deals

The league remains steadfast in its overall media approach.
May 19, 2026

Is Sports Coverage the Solution to ‘Google Zero’?

The glossy mag is betting sports coverage can arrest a traffic decline.
Oklahoma City, OK - May 22, 2025 - Paycom Center: Shams Charania at NBA Countdown during game 2 of the 2025 Western Conference finals.
May 19, 2026

Shams Charania’s MVP Scoop Highlights NBA-NFL Differences

It’s hard to imagine such a scoop happening in the NFL.