Friday, May 1, 2026

Warner Bros. Discovery Cash Woes Could Hit Sports Rights

  • Filing details projected hit of $300 million to $500 million in adjusted earnings from strikes
  • Company seeking a renewal of NBA rights, but on very different terms than current deal
An NBA on TNT camera at a basketball game.
Ron Chenoy-USA TODAY Sports

The ongoing Hollywood writers’ and actors’ strikes have already dealt a significant financial blow to Warner Bros. Discovery — and now could ultimately impact the company’s ability to acquire additional sports rights.

On Tuesday, the parent of networks such as TBS and TNT said in a filing with the U.S. Securities & Exchange Commission that the tandem Hollywood strikes — the first such paired actions since 1960 — have negatively impacted its projected full-year adjusted earnings by about $300 million to $500 million. 

“While WBD is hopeful that these strikes will be resolved soon, it cannot predict when the strikes will ultimately end,” the company said. “With both guilds still on strike today, the company now assumes the financial impact to WBD of these strikes will persist through the end of 2023.”

It is already a delicate period for WBD. Having gone through multiple waves of layoffs over the past 17 months, the company is now seeking a new NBA rights deal to succeed the current one expiring in 2025, but with changes to reflect the transforming media landscape.

WBD officials have downplayed the potential impact on sports, and other major programmers face similar challenges due to the strikes. But some analysts have still conveyed concern regarding the company’s overall situation, in part due to its $47.8 billion in gross debt.

“The issue facing Warner Bros. is a scenario where the networks segment remains in decline and the [direct-to-consumer] segment collapses due to no original [entertainment] content for months,” said Stone Fox Capital. “At the same time, Netflix, Amazon, and Apple can all afford to absorb any losses and continue investing when the strikes end.”

WBD CEO David Zaslav will appear Wednesday at a Goldman Sachs investor conference in San Francisco — along with top executives from Charter, T-Mobile, Verizon, Paramount, and Comcast, among others — and is expected to discuss the strikes and their financial impact.

Meanwhile, WBD is preparing a formal announcement of its long-awaited sports tier for Max, projected to debut around the start of the MLB playoffs next month. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

UConn Huskies forward Tarris Reed Jr. (5) backs down Michigan Wolverines center Aday Mara (15) on Monday, April 6, 2026, during the NCAA men’s basketball national championship game at Lucas Oil Stadium in Indianapolis.

NCAA Nears Decision to Expand, but Key Steps Remain 

“No final recommendations or decisions have been made at this time.”
Zaslav

WBD Shareholders Approve Sale, Reject Pay Package for Zaslav

The combined company would have one of the largest sets of sports rights in the industry.
A smartphone showing the Netflix logo is held in front of a television displaying the Netflix home screen with Top 10 content rows in Paris, Ile de France, France, February 28, 2026. The scene illustrates video on demand streaming and second screen viewing on connected devices.

Netflix: There’s ‘Opportunity to Expand the Relationship’ With NFL

The streaming giant touts big results from its live sports content.
ESPN announcer Dick Vitale with analyst Charles Barkley before the Indiana-Kentucky men's college basketball game at Rupp Arena in Lexington, Kentucky December 13, 2025.

How the Charles Barkley–Dick Vitale Pairing Came Together

Barkley and Vitale called Texas’s victory over NC State.

Featured Today

INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby
April 21, 2026

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
April 17, 2026

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Nov 10, 2019; Pittsburgh, PA, USA; ESPN radio sideline reporter Dianna Russini during the NFL game between the Pittsburgh Steelers and the Los Angeles Rams at Heinz Field. The Steelers defeated the Rams 17-12. Mandatory Credit: Kirby Lee-USA TODAY Sports
exclusive
April 29, 2026

Top Athletic Editor Addresses Russini Saga in All-Hands Meeting

Steven Ginsberg acknowledged the outlet’s communications could have been clearer.
April 29, 2026

NFL Draft Viewership Falls 12%, Averages 6.6M Over Three Days

Coverage across all networks averaged 6.6 million viewers.
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
Feb 5, 2026; Santa Clara, CA, USA; New England Patriots head coach Mike Vrabel talks to media members at the Santa Clara Marriott. Mandatory Credit: Darren Yamashita-Imagn Images
April 29, 2026

From Sideline to Spotlight: Mike Vrabel Faces Celebrity Frenzy

Vrabel has been a tabloid fixture in recent weeks.
Feb 4, 2026; San Francisco, CA, USA; Ian Rapoport on the NFL Network set at the Super Bowl LX media center at the Moscone Center. Mandatory Credit: Kirby Lee-Imagn Images
exclusive
April 29, 2026

Ian Rapoport, ESPN Finalizing Multiyear Deal

The NFL insider’s contract was set to expire in May.
April 28, 2026

Braves Say New TV Network Is on Pace to Beat Old RSN Revenue

Early returns from the new regional sports network provide confidence.
WWE NXT
exclusive
April 28, 2026

WWE Moving 20 NXT Premium Live Events to The CW

The deal includes 20 events over the next several years.